Emma Humphreys-Davies
Senior Designer - Freelance at DAOL Office Supplies Ltd.- Claim this Profile
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Bio
Credentials
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Branding for Designers
LinkedInJun, 2020- Nov, 2024
Experience
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DAOL Office Supplies Ltd.
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Ireland
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Business Supplies & Equipment
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1 - 100 Employee
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Senior Designer - Freelance
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Dec 2019 - Present
Senior designer working with DAOL developing the DÉCOR brand and the usability of both the furniture and lighting websites. Developing the original design concept and branding. Designing new content, imagery, generic graphics and icons for both websites. Designing the concepts for new collections from new Italian and Danish suppliers. Presenting each product with carefully created and selected images and descriptive text with clear specifications. Conveying complicated, technical product information in a clear and concise way. Liaising with the sales team to accomplish the presentation of a complex product with multiple options and price points. Establishing good sales figures by supporting the sales team with more in depth information and images for a pitch and quote. Writing all content, SEO and Google Ads resulting in high numbers of returning customers and low bounce rates. Show less
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Freelance Designer
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United States
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Graphic Design
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200 - 300 Employee
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Senior Designer
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Jul 2014 - Nov 2019
DÉCOR I created the brand concept, identity and the e-commerce website for Décor, a start-up company that specialises in selling Italian designer furniture to architects, interior designers and business owners, as well as individuals. I achieved the objective of developing a brand that works for both B2B and B2C. The design and functionality of the website continues to attract architects and interior designers for large commercial projects such as Peroni, HMV, Maxol Oil, Applegreen and the National Gallery. DÉCOR LIGHTING Following the success of Décor, I was asked to design a dedicated lighting site that specialises in Danish and Italian designer lighting. Again, the site is designed to be used by commercial buyers and individuals. Show less
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Mac&Mac Interiors
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Surrey, England, United Kingdom
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Senior Designer
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Feb 2005 - Dec 2013
I developed the concept of the start-up luxury interiors brand, Mac&Mac, again establishing the brand and the extremely successful e-commerce website that grew to have over 60% returning visitors and brought in an annual turnover of over £8 million. Along with the website, I designed all high-end magazine advertising and digital marketing and all visual aspects of the showrooms. The brand attracted over 30 Italian designer furniture suppliers including B&B Italia, Flexform, Porada, Magis, Calligaris, Flos and Foscarini. I designed the Mac&Mac brochure and the branding for their stand at the Ideal Home Show. I directed the website design team to follow the brand style for uploading all new products and email campaigns. Show less
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IBM
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Senior Web Designer
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Jun 2000 - Mar 2002
I worked on the Vauxhall Motors team in the Blueroom at IBM. I won a Bravo award for designing a graphic solution for ordering cars online. I created website graphics and new homepages and microsites for the Frontera, the Vectra and the Vauxhall Leicester Tigers. Here, I was privileged to attend a usability course with Jakob Neilsen, an expert in usability and customer experience. Other projects included redesigning the Network Q website and the Network Q World Rally site. I worked on the Vauxhall Motors team in the Blueroom at IBM. I won a Bravo award for designing a graphic solution for ordering cars online. I created website graphics and new homepages and microsites for the Frontera, the Vectra and the Vauxhall Leicester Tigers. Here, I was privileged to attend a usability course with Jakob Neilsen, an expert in usability and customer experience. Other projects included redesigning the Network Q website and the Network Q World Rally site.
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Marshall Cavendish Education
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Singapore
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Book and Periodical Publishing
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100 - 200 Employee
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Junior Designer, Senior Designer then Art Editor
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Jul 1991 - Jan 1997
I worked in the Developments department creating new design concepts for Partwork collections. Titles included: Images of War, Discovering Nature with Billy Bumble, Murder in Mind, The Magical Music Box and Discovering Needlecraft. I gained invaluable experience in working with the editorial team, directing photo shoots, liaising with stylists and commissioning illustrators. This job led to me work in the Media department developing digital titles. I worked in the Developments department creating new design concepts for Partwork collections. Titles included: Images of War, Discovering Nature with Billy Bumble, Murder in Mind, The Magical Music Box and Discovering Needlecraft. I gained invaluable experience in working with the editorial team, directing photo shoots, liaising with stylists and commissioning illustrators. This job led to me work in the Media department developing digital titles.
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Education
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1988 - 1990
Epsom School of Art & Design
Higher National Diploma, Graphic Design -
1985 - 1988
Portsmouth College of Art & Design
Foundation Year & Ordinary National Diploma, Art & Design - Graphic Design -
1971 - 1985
Bedales School
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