Account Director

• Oct 2021 - Present

I’ve worked in the advertising and marketing world for over 25 years since finishing my BA (Hons) Marketing... and boy a lot has changed in that time in our field! Starting at the largest independent travel advertising agency in the UK, when teletext was still the place to be for travel clients and PPC was in it's infancy with Overture and ESpotting (if you know, you know), being the go to platforms, I've spent my career working with some fabulous UK clients. From Cumbria Tourism, the Eden Project, Lincolnshire Tourism, Yorkshire Tourism and North Devon Tourism, to attractions such as Twinlakes Park and the Eden Project to education clients such as London School of Economics to charities such as Whale and Dolphin Conservation, my client list is nothing if not eclectic! My main areas of expertise are in marketing strategy creation, project management, media planning and buying, print, (everything form leaflets to national award-winning magazines), to online campaign planning and TV airtime buying...I'm also not a bad copywriter. There isn't much I haven't seen or done over the last 25 years, in the world of advertising, but of course every day is a school day! If you're looking for some marketing expertise from some of the best folks in the business, here at BlueSoup, with decades of experience, get in touch today. Show less

Inside Sales Executive

• Mar 2021 - Oct 2021

Marketing Director

• Jan 2014 - Jul 2020

Salt Media believe that fantastic results start with clear strategic thinking. We’ve always worked that way and clients love it. We know that understanding where you are now, where you want to be and coming up with a winning strategy for getting there opens the doors to a world of opportunities for you and your business. Add that to our unrivalled knowledge in food, drink, hospitality, tourism and lifestyle, and it’s a striking combination. We specialise in food and drink, hospitality, tourism and lifestyle – the good things in life. We help food, hospitality, tourism and lifestyle brands prosper. We believe in the power of great ideas, well planned marketing and stunning design to help you elevate your customers’ experience into something meaningful and memorable. And as well as working for some brilliant clients on their marketing strategy, content writing, creative design, social media, and in-house publications, we also publish our own monthly Food magazine, The Indy Coffee Guides for regions across the UK and Ireland and the Trencherman’s Guide which showcases exceptional places to dine in the South West... phew! We take pride in what we do and we like to be fun and vibrant to work with. We’re honest, organised and pride ourselves on maintaining our clients and our own integrity. We support entrepreneurialism and brilliant independent businesses. Show less

Account Director

• Jan 2004 - Sep 2013

This role involved responsibility for large clients’ budgets and strategic advertising and marketing planning, working alongside a team of account managers and account executives in order to ensure the smooth running of efficient and successful marketing communications programmes, on time and to budget. Key responsibilities: Managing both online, (pay per click, web design, email marketing and search engine optimisation) and offline, (press, radio, TV and outdoor) and below the line, (design and print for direct mail and), projects as part of a cohesive campaign strategy, including creative. Using various marketing tools to advise clients of competitor activity and marketing trends. Liaising with internal delivery teams Producing and analysing end of campaign and monthly on and offline reports New business development – both client evolution and seeking new clients Clear and decisive delegation to account managers and executives Hitting internal business financial targets Show less

Senior Account Manager

• May 2000 - Jan 2004

This role involved working on the distribution side of public sector client account management. My work included managing the brochure distribution expectations of my client base as well as their call centre needs. The company provided a 24 hour call centre for brochure ordering as well as some tourist information services. I also helped develop the company’s UK destination website, ‘The UK Experience’ which was set up to provide a portal for brochure ordering for over 300 UK destinations. Clients included, Cumbria Tourism and The Met Office. Show less