Experience

Adhouse Advertising School

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Exploring The Creative Process-- Copywriting Course

  • Jan 2022 - Present

  Portfolio: emmapettersen.com Portfolio: emmapettersen.com



WCBS | CBS New York

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Digital Line Producer

  • Nov 2020 - Present

  - Produce multiple short-form video news updates for the CBSN New York streaming platform throughout the day by writing scripts, coordinating with remote talent, and editing video- Pitch and produce in depth interview segments on topics not covered by our broadcast affiliate WCBS including vaccine hesitation in minority communities and ways to improve mental health during the pandemic- Finalize stories in post-production by building graphics in LUCI and editing on Edius and Adobe Premiere- Manage live and breaking news coverage throughout the day by quickly turning new information for air, coordinating with live reporters and delegating tasks to Associate Producers- Produce hour-long special coverage of major events such as election night and severe weather alerts

• Associate Digital Line Producer

  • Sep 2018 - Nov 2020

  - Produced the evening live newscast on CBSN New York and managed the stream’s content following the show by updating stories throughout the night with new scripts or additional video- Wrote scripts and edited copy for the show including the top stories segment, VO and VOSOTs, and teases- Built headlines for each story on the stream using SEO to maximize shareability and coordinated with the Web Team to promote high interest pieces on the website and various social media platforms- Launched CBSN New York in the winter of 2018 creating the first 24-hour streaming service for local news - Exercised flexibility by filling in on different shifts while still meeting multiple daily deadlines



NewsChannel 9 WSYR

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• News Intern

  • Jan 2018 - May 2018

  - Wrote scripts for evening newscasts on ENPS under the direction of show producers - Conducted background research on stories by reaching out to sources, searching social media for compelling video elements, and sourcing materials from CNN Newsource and Getty Images - Built show rundowns working with producers to prioritize breaking news and high interest pieces - Wrote scripts for evening newscasts on ENPS under the direction of show producers - Conducted background research on stories by reaching out to sources, searching social media for compelling video elements, and sourcing materials from CNN Newsource and Getty Images - Built show rundowns working with producers to prioritize breaking news and high interest pieces



NBC News

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Newsgathering Intern- Northeast Bureau

  • Jun 2017 - Aug 2017

  • Worked as a field producer on feature stories and shadowed producers and correspondents on breaking news stories in the greater New York City area • Pitched story ideas to correspondents and producers • Researched news stories in the Northeast Region by calling sources, getting permissions for materials and content, logging live events and monitoring social media for fresh content • Worked as a field producer on feature stories and shadowed producers and correspondents on breaking news stories in the greater New York City area • Pitched story ideas to correspondents and producers • Researched news stories in the Northeast Region by calling sources, getting permissions for materials and content, logging live events and monitoring social media for fresh content



MSNBC

• Broadcast Media Production and Distribution
• 400 - 500 Employee

• Production Intern- Andrea Mitchell Reports

  • Jun 2016 - Aug 2016

  - Logged interviews, press conferences and events and sent important information and details to team members for use during the show. - Monitored social media for updates on news events as well as perspectives from public figures. - Co-wrote and co-produced the MSNBC PATH Train update- a one minute news blast that is played on the PATH Commuter train every weekday. - Assisted the Andrea Mitchell Reports Team with any task needed for the preparation of the show. - Logged interviews, press conferences and events and sent important information and details to team members for use during the show. - Monitored social media for updates on news events as well as perspectives from public figures. - Co-wrote and co-produced the MSNBC PATH Train update- a one minute news blast that is played on the PATH Commuter train every weekday. - Assisted the Andrea Mitchell Reports Team with any task needed for the preparation of the show.



Atlanta Public Schools

• United States
• Primary and Secondary Education
• 700 & Above Employee

• Communications Intern

  • Jun 2015 - Aug 2015

  Managed and edited school and district websites using School Wires Software including editing photos and writing public relations articles for the sites. Assisted in daily office activities and assisted with Public Relations and Event Planning for the school district. Managed and edited school and district websites using School Wires Software including editing photos and writing public relations articles for the sites. Assisted in daily office activities and assisted with Public Relations and Event Planning for the school district.