Emma Oddie
Associate Director at PG ONE- Claim this Profile
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Topline Score
Bio
LinkedIn User
Emma was consummate professional and a total joy to work with. Her copy is outstanding, and demonstrates great ability to understand complex industries, methods and procedures and create compeliing copy. She was really great with the client, available and totally reliable. Also made working through hard projects easy, through focus and clear comms.
Carl Benfield
We employed Emma at The OddWord to completely re-write the content for our website as part of a transition to a new platform. This was no small task. As a multi-disciplined renewable energy company, we had over one hundred pages with complex links and multiple page types, each of which needed to be considered for content style, length and accuracy. Emma's consummate talent for English, coupled with her (frankly awesome) ability to focus, meant we knew that the quality was second to none and also that we were getting excellent value for money. I have frequently and unreservedly recommended the OddWord to other Companies looking for right-first-time copywriting skills that can convey technical competence to a wider audience.
LinkedIn User
Emma was consummate professional and a total joy to work with. Her copy is outstanding, and demonstrates great ability to understand complex industries, methods and procedures and create compeliing copy. She was really great with the client, available and totally reliable. Also made working through hard projects easy, through focus and clear comms.
Carl Benfield
We employed Emma at The OddWord to completely re-write the content for our website as part of a transition to a new platform. This was no small task. As a multi-disciplined renewable energy company, we had over one hundred pages with complex links and multiple page types, each of which needed to be considered for content style, length and accuracy. Emma's consummate talent for English, coupled with her (frankly awesome) ability to focus, meant we knew that the quality was second to none and also that we were getting excellent value for money. I have frequently and unreservedly recommended the OddWord to other Companies looking for right-first-time copywriting skills that can convey technical competence to a wider audience.
LinkedIn User
Emma was consummate professional and a total joy to work with. Her copy is outstanding, and demonstrates great ability to understand complex industries, methods and procedures and create compeliing copy. She was really great with the client, available and totally reliable. Also made working through hard projects easy, through focus and clear comms.
Carl Benfield
We employed Emma at The OddWord to completely re-write the content for our website as part of a transition to a new platform. This was no small task. As a multi-disciplined renewable energy company, we had over one hundred pages with complex links and multiple page types, each of which needed to be considered for content style, length and accuracy. Emma's consummate talent for English, coupled with her (frankly awesome) ability to focus, meant we knew that the quality was second to none and also that we were getting excellent value for money. I have frequently and unreservedly recommended the OddWord to other Companies looking for right-first-time copywriting skills that can convey technical competence to a wider audience.
LinkedIn User
Emma was consummate professional and a total joy to work with. Her copy is outstanding, and demonstrates great ability to understand complex industries, methods and procedures and create compeliing copy. She was really great with the client, available and totally reliable. Also made working through hard projects easy, through focus and clear comms.
Carl Benfield
We employed Emma at The OddWord to completely re-write the content for our website as part of a transition to a new platform. This was no small task. As a multi-disciplined renewable energy company, we had over one hundred pages with complex links and multiple page types, each of which needed to be considered for content style, length and accuracy. Emma's consummate talent for English, coupled with her (frankly awesome) ability to focus, meant we knew that the quality was second to none and also that we were getting excellent value for money. I have frequently and unreservedly recommended the OddWord to other Companies looking for right-first-time copywriting skills that can convey technical competence to a wider audience.
Experience
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PG ONE
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Associate Director
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Jan 2023 - Present
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Copestone: The Content Agency
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior Copywriter
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Aug 2018 - Present
Senior Copywriter at Copestone Senior Copywriter at Copestone
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The Odd Word
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United Kingdom
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Advertising Services
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Copywriter and Marketing Consultant
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Nov 2015 - Present
With over 15 years of writing experience across a variety of market sectors, I am a versatile and effective copywriter. I specialise, although not exclusively, in the following sectors: - Sustainability (including renewable energy, energy efficiency and the water industry) - Utilities (particularly gas and electricity) - Education (I am a qualified secondary science teacher and currently serve as a Governor, so I am up-to-date on current issues) - Construction (from communicating with architects to manufacturers and local builders) - Land management, agriculture and rural affairs - Science (particularly biology/ biomedical fields) I write across the entire marketing mix, from brochures and direct mail to journal articles, blogs, video scripts, speeches, press releases and digital media. In short, I write words that help you get your message across to your customer better. Not any old words, words that speak to a need that your customer has and creates an image in their mind that makes them like you more. And if you can't fully define your customer or you don't know where to reach them, I can help with that too. Show less
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Owls Hall Environmental Ltd.
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United Kingdom
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Civil Engineering
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1 - 100 Employee
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Marketing Manager
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Jul 2014 - Oct 2015
Responsible for end to end marketing for the suite of products across all client groups. Communicating with architects, engineers, builders and domestic customers alike about the importance of good quality water solutions, from the treatment of wastewater to the collection and recycling of rainwater, as well as the auxiliary products such as grease interceptors, pumping stations and reed beds. Water sustainability is an important and growing field, and something that will need addressing in this new era of climate change and population growth. Owls Hall Environmental Ltd. will be there offering sound advice and solutions to the issues presented by water. Show less
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Prescient Power Ltd
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United Kingdom
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Renewable Energy Semiconductor Manufacturing
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1 - 100 Employee
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Marketing Manager
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Oct 2011 - Jun 2014
Responsible for end to end marketing of renewable energy solutions for Prescient Power to both domestic and commercial clients across all technologies. Regularly writing papers and articles about renewable energy and sharing information with prospects and customers across the UK. My overall aim: to help make Prescient Power the renewable energy company of choice in the Midlands by 2016, and in the UK by 2020. Renewable energy choice doesn't mean the largest or with the biggest turnover, but the company that is most respected and recommended for the work that we do. Show less
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Marketing Communications and Propositions Manager
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2008 - 2011
Responsible for - Events management and communications with business clients and responsible for sponsorship relationship with CBI - Improving conversion rates in communications with SMEs and domestic customers - Proposition design and development for main energy and central heating products to domestic and commercial customers. Responsible for - Events management and communications with business clients and responsible for sponsorship relationship with CBI - Improving conversion rates in communications with SMEs and domestic customers - Proposition design and development for main energy and central heating products to domestic and commercial customers.
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Product and Marketing Manager
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2005 - 2008
Responsible for marketing of: - online market research product - online rewards site - word of mouth maketing proposition Responsible for product management of: - email marketing tool - data pooling product - online data vending product Responsible for marketing of: - online market research product - online rewards site - word of mouth maketing proposition Responsible for product management of: - email marketing tool - data pooling product - online data vending product
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Marketing Manager
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2005 - 2006
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The Brunts Schools
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Mansfield, Nottinghamshire
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Science Teacher and Assistant Head of Year
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Sep 2003 - Jul 2005
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Education
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2002 - 2003
University of Cambridge
PCGE, Science -
1996 - 1999
University of Nottingham
BSC, Molecular Cell Biology -
2005 - 2006
Nottingham Trent University
CIM, Marketing
Community
