Experience

Bates CHI&Partners

• Singapore
• Advertising Services
• 1 - 100 Employee

• Associate Creative Director

  • Jul 2022 - Present



Adobomall

• Retail

• Creative Manager

  • Sep 2017 - Jun 2022



Aspac-DAN

• 10F United Life Bldg. Arnaiz Ave., Makati City, Philippines

• Associate Creative Director

  • Sep 2016 - Aug 2017

  Helped lead creatives for Globe myBusiness integrated campaigns; comprised of videos for Facebook & YouTube, Facebook ads, Google Display Network ads, OOH, and on-ground events. All targeted towards small and medium enterprise owners. Helped lead new business pitches and won accounts such as Toby’s Sports, and Shipping Cart Helped lead creatives for Globe myBusiness integrated campaigns; comprised of videos for Facebook & YouTube, Facebook ads, Google Display Network ads, OOH, and on-ground events. All targeted towards small and medium enterprise owners. Helped lead new business pitches and won accounts such as Toby’s Sports, and Shipping Cart



DDB GROUP PHILIPPINES

• Philippines
• Advertising Services
• 1 - 100 Employee

• Associate Creative Director

  • Mar 2012 - Aug 2016

  Creative leader for Smart Prepaid integrated campaigns. One of which was their youth-driven product: Jump In, which garnered major free media buzz when it launched. Launched their first mobile marketing tool Smart Ads, and their own mobile app Smart Net. Co-led DDB’s first Carefree integrated campaign, which helped revitalize DDB Philippines’ relationship with J&J. Creatively led new business pitches and won several accounts such as Aseana City, Dusit Thani’s The Pantry… Show more Creative leader for Smart Prepaid integrated campaigns. One of which was their youth-driven product: Jump In, which garnered major free media buzz when it launched. Launched their first mobile marketing tool Smart Ads, and their own mobile app Smart Net. Co-led DDB’s first Carefree integrated campaign, which helped revitalize DDB Philippines’ relationship with J&J. Creatively led new business pitches and won several accounts such as Aseana City, Dusit Thani’s The Pantry, EastWest Bank’s Travel Money Card, and Ponstan SF 250. Show less Creative leader for Smart Prepaid integrated campaigns. One of which was their youth-driven product: Jump In, which garnered major free media buzz when it launched. Launched their first mobile marketing tool Smart Ads, and their own mobile app Smart Net. Co-led DDB’s first Carefree integrated campaign, which helped revitalize DDB Philippines’ relationship with J&J. Creatively led new business pitches and won several accounts such as Aseana City, Dusit Thani’s The Pantry… Show more Creative leader for Smart Prepaid integrated campaigns. One of which was their youth-driven product: Jump In, which garnered major free media buzz when it launched. Launched their first mobile marketing tool Smart Ads, and their own mobile app Smart Net. Co-led DDB’s first Carefree integrated campaign, which helped revitalize DDB Philippines’ relationship with J&J. Creatively led new business pitches and won several accounts such as Aseana City, Dusit Thani’s The Pantry, EastWest Bank’s Travel Money Card, and Ponstan SF 250. Show less



MullenLowe Global

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Art Director

  • May 2007 - Mar 2012

  Handled various BTL projects such as BPI’s 2009 major rebranding/redesign. Worked on the entirety of Lowe’s major accounts such as Johnson & Johnsons, Knorr, Surf, Selecta Ice Cream, and Ginebra. Listed as Top Art Directors of 2010 in Adobo Magazine (Sept-Oct 2011 issue). Handled various BTL projects such as BPI’s 2009 major rebranding/redesign. Worked on the entirety of Lowe’s major accounts such as Johnson & Johnsons, Knorr, Surf, Selecta Ice Cream, and Ginebra. Listed as Top Art Directors of 2010 in Adobo Magazine (Sept-Oct 2011 issue).



DM9JaymeSyfu

• Philippines
• Advertising Services
• 1 - 100 Employee

• Graphic Artist

  • 2006 - 2007

  Storyboard artist, designer, visualizer, digital imaging, and final artwork. On top of this, DM9 trained me as an Art Director to handle accounts such as Smart, McDonald’s, Coppertone, Crossings, etc. Storyboard artist, designer, visualizer, digital imaging, and final artwork. On top of this, DM9 trained me as an Art Director to handle accounts such as Smart, McDonald’s, Coppertone, Crossings, etc.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Graphic Artist

  • 2002 - 2006

  Storyboard artist with digital imaging and final artwork. Main FA artist for Rolex ads. Main artist for an award winning direct-mail project for the agency to serve health accounts. Became one of the pioneer creatives for the agency’s design team that serviced BTL projects for Pond’s, Dove, Kotex, Huggies, and Tang. Storyboard artist with digital imaging and final artwork. Main FA artist for Rolex ads. Main artist for an award winning direct-mail project for the agency to serve health accounts. Became one of the pioneer creatives for the agency’s design team that serviced BTL projects for Pond’s, Dove, Kotex, Huggies, and Tang.