Digital Marketing Strategist

• Jan 2020 - Present

Facebook Business Manager: Pixel deployment and tracking, ads development, landing page development, audience creation and optimization, campaigns tracking and monitoring. Video ads development: Conceptualization, audience targeting, niche or practice area focus, script writing, video ads creation. Tools: Adobe Premier, Camtasia, Promo Videos. Google Adwords: Keywords research, keywords lists and groups, campaigns creation, text and display ads development, landing page development, SEM campaigns reporting and optimization. SEO: Website audit and evaluation, Google Analytics, Google Search Console, SEO strategy development, Keywords research, keywords rank tracking, mobile rank tracking, Link research, competitive research. Tool: Moz Pro. Client campaigns only. Sales & Marketing Funnel Implementation: Research, conceptualization, and development of marketing and sales funnel. Creation of high value content offer, opt-in page, main sales page copy, leads nurture email sequence, auto-responder, campaign metrics, split testing, monitoring and reporting. Tools: Designrr, Lead Pages, Drip, etc. Projects management (internal): Tasks and priorities, coordination, proposals development, projects tracking and reporting. Tools: Trello, Slack, Skype, Messenger, Zoom. CRM Implementation: Data import & migration, full CRM set-up including creation of fields and properties, lead and customer pipelines, forms creation and deployment, work flow automation, third party integrations, end user training. Tools: Hubspot, Zapier, Call Tracking Metrics, Aloware, etc. Website Development: Created and customized websites in Health Care, CBD, Legal, & Retail industries. Tasks include DNS data customization, Wordpress installation, Wordpress theme customization, plugins, content research and creation, site revisions, Analytics implementation, etc. Tools: Wordpress, client web host's cpanel, etc. Show less

Digital Marketing Manager

• Oct 2019 - Present

Website Development: I created and developed the website for True North Capital LLC (https://thetruenorthcapital.com), a financial services company, on Wordpress. Skills set deployed: Wordpress, HTML, CSS, PHP, JavaScript, etc. Web Content Development: Blogging and content writing to create pages and posts on financial services topics, personal loans, business loans, credit, personal financial planning, small business development, credit repair, etc. CRM Development: Developed the company's customer and leads database using the Hubspot CRM platform, creating and embedding lead capture forms on the website integrated with the CRM, updating contact information, and creating interface for entire company. Affiliate Marketing Development: Established direct contractual relationship with various personal and business loan providers, created individual landing pages for all featured financial products from these providers, created leads capture system for all campaigns, tracked click and conversion performance. Strategic Planning Customer Service & Sales Systems implementation: Created customer contact system (Skype Manager, individual email accounts, Live Chat). Created & implemented sales funnel system from online advertising, leads generation, scheduling, and funding session structures. Tools: Calendly, Skype Manager, UberConference, TeamViewer. Integrated all communications and sales processes with company Hubspot CRM. Show less

Communications Director

• Jul 2016 - Present

Website Development & Maintenance: I developed the website for the nonprofit Philippine Mission - Casa Esperanza of Angels at https://casaesperanzaofangels.com on the Wordpress platform from theme build-up to full configuration. I'm in charge of website maintenance, database management, and regular content posting. Email Marketing: I'm in charge of maintaining this nonprofit's email subscriber's list on Mailchimp, publishing their monthly newsletter, segmenting and optimizing the list, creating autoresponders and drip email, and monitoring results and email key performance indicators. Fundraising Projects Development: I'm in charge of implementing the nonprofit's system to process micro-donations and receive funds online (credit cards, ACH, etc.), conceptualizing monthly fundraising projects (ex. fun runs, community outreach, merchandise sales), and creating landing pages, social media collaterals, and crowdfunding campaigns for those projects. Strategic Planning & Content Development: I helped conceptualize and clarify this nonprofit's core mission and programs in direct alignment to their stated mission (church-based) and core target audiences. I was in charge of developing each core program, establishing concepts and definitions, and creating content groups (website pages, videos). Show less

Founder & Chief Content Officer

• Dec 2007 - Present

Blogger

• 2008 - 2012

SEO Consultant and Community Manager

• Mar 2010 - May 2011

Search Marketing and Community Manager

• 2010 - 2011

Marketing Consultant

• 2008 - 2009

Save Desk Specialist for AT&T

• 2004 - 2007

Received calls from AT&T customers throughout the U.S. who wanted to cancel their accounts or disconnect their AT&T services, resolved billing and other issues, address complaints, and offered alternative plans to retain the account. Received calls from AT&T customers throughout the U.S. who wanted to cancel their accounts or disconnect their AT&T services, resolved billing and other issues, address complaints, and offered alternative plans to retain the account.