Growth Marketing Manager

• Jan 2021 - Present

Marketing Manager, Software Division

• Sep 2019 - Dec 2020

Responsible for the delivery of the TECHNIA Software Marketing Strategy globally by: - Designing and driving purposeful marketing initiatives, projects and campaigns (VAR Campaigns in a Box) to increase sales of TECHNIA Software.- Defining key growth opportunities with a strategic roadmap to deliver new product and service offerings to market.- To increase the global awareness of TECHNIA Software through daring to be bold and thinking outside of the box.- Educate our internal and external stakeholders on the importance of the 'Experience Packaged' series.

Digital Marketing & Web Optimisation Executive

• Mar 2017 - Sep 2019

Working with the Central Digital Marketing Team, is responsible for the ongoing website optimisation, online marketing campaign creation and digital project delivery of 40+ Cognita schools across the UK and Europe.- Guiding school marketing managers with reviewing, updating and managing content of existing websites to improve digital customer experience and performance.- Project Management support over new roll-out of websites for European Schools (e.g. Glenesk School, Downsend School, Southbank International School, North Bridge House School).- Responsible for leading the SEO project for 2017/18 for all UK Cognita schools.- Project managed and delivered school photography for all 40 UK schools with photography company Kittle Photographic.- Initiated and completed the strategic partnership of Affixxius Films and Cognita to provide the best video marketing for our schools bringing an essence of quality, uniqueness and further uplifting each school's brand identity while under the Cognita umbrella (still happening today).- PPC management and implementation of bespoke school landing pages for 22 schools.- Providing basic to advanced training workshops to school marketing managers for new (Wordpress) and old CMSs.- Data collation and sharing of performance analysing various digital marketing activity.- Created brand piece for Digital Team Rules of Engagement/Ways of Working with Lucky Fourteen Marketing Ltd.

Marketing Executive

• Jun 2016 - Oct 2016

- Developed relatable marketing content (e.g. collateral, campaigns and social media) through valuable content writing and graphical design from technical sources for our various practices.- Supported the communication of internal announcements and effective ways of working through social collaboration tool Jive. - Developed relatable marketing content (e.g. collateral, campaigns and social media) through valuable content writing and graphical design from technical sources for our various practices.- Supported the communication of internal announcements and effective ways of working through social collaboration tool Jive.

Corporate Communications Executive, Corporate Affairs (Growth Markets)

• Jan 2015 - Jun 2016

- Supporting Jonathan Angliss, SVP Corporate Affairs, Growth Markets with the development and delivery of the global Corporate Affairs strategy (geographies and countries of focus include Latin America, Middle East, China, India, South Africa and Brazil).- Contributed to the successful delivery of the Pearson narrative in the Growth Markets for 2015/16, strategic communication plans, data-driven tactical communications and the creation and delivery of numerous effective communications materials with creative design to internal/external audiences.- Manages Corporate Affairs Growth Markets digital and media space on Neo (Pearson's social collaboration platform) by supplying engaging content (blogs, videos, documents, key discussions, information hub).KEY ACHIEVEMENT:- Successfully delivered the 2nd annual Growth Awards at Pearson for 2015/16, a global recognition program targeting over 10,000+ employees celebrating individual and team excellence. With 2 new award categories and over 230 nominations... submissions this year exceeded last year by over 50%. - Proud Pearson Corporate Affairs advocate for the business, continuously volunteering, giving and promoting efficacy as Pearson continue to achieve its long-term objective of making an impact in people's lives through learning.

Brand & Digital Marketing Assistant

• Sep 2014 - Jan 2015

• Worked closely with Marketing, Public Programmes, Awards and the Press teams in meeting the ongoing marketing campaign needs for the autumn exhibition season (2014 RIBA Stirling Awards, Late Tuesdays, Edwin Smith Exhibition, Mackintosh Exhibition).• Adhered to the RIBA Branding Guidelines for 2014-15 with the design of e-mail headers, footers, buttons, banners etc for Member Update bulletin which goes out to over 20,000 subscribers, Find an Architect (most viewed campaign on architecture.com), Membership Marketing.• Managed the first Instagram competition at the RIBA (700+ submissions, 90+ eligible entries) - #OrdinaryBeauty with Edwin Smith which increased followers on Instagram by 80%.• Author of the 1st article called “5 of the best Sports Venues” in a weekly ‘5 of the Best’ RIBA Explore Content stories series online, created with Adestra (e-mail marketing package).• Works in partnership with the Membership Team from start to finish in the distribution of the RIBA Journals to over 30,000 RIBA Chartered, subscribers (UK and International) and anyone with an interest in architecture.

Marketing and Business Development Executive

• Jan 2014 - Mar 2014

• Supported the Business Development Team on numerous business development and marketing projects including ‘Alzheimer’s without Dementia’ the New Approach to Treatment/Care event with special guest Angela Rippon (Alzheimer’s Society Ambassador), GP surgery meetings, pitching at healthcare exhibitions. • Monitored social media (Facebook, Twitter, LinkedIn, Google Analytics/AdWords), updated the website and increased cross-links.• Produced reports, data cuts and performed all direct marketing through Salesforce.com (CRM system) and used this information to capture/maintain potential business and solid relationships (inbound and outbound marketing)..

Marketing Communications & Events Associate (Telecommunications)

• Oct 2013 - Dec 2013

• Effectively contributed to the development, design, approval, production and distribution of marketing materials while working with creative design and external partners to establish quotes, production schedules and delivery of materials to the office and for distribution to clients and businesses abroad.• Produced accurate management reports for senior staff (event management, marketing management).• Developed and implemented tactical marketing communications and event management projects supporting the Marketing Team where possible (assisting in client meetings, brand management, events).

Marketing Communications & PR Coordinator (Private Sector)

• Oct 2011 - Dec 2012

• Maintained the UKTI website viewed by approximately 200,000 people annually, securing up-to-date London stories, press coverage and content variety on a weekly basis.• Responsible for internal and external communications for the London Region International Trade Team to help build effective relationships with over 2,000 SMEs through various channels (face-to-face, group delivery, mass media, community) including comms, conferences and events.• Designed marketing collateral (e-mail marketing campaigns, brochures, presentations, banners etc) and corporate publications for 80 annual UK Trade & Investment (UKTI) and partner events taking place across London Region.• Liaised with visiting Commercial Officers from UKTI’s overseas Embassies and High Commissions of multicultural backgrounds to arrange their participation in approximately 50,000 business development visits and 100,000 customer facing interactions annually. • Managed 10 e-marketing campaigns on a quarterly and bi-monthly basis targeted to internal and external audiences to promote upcoming events, services, increase social media engagement etc e.g. Retail and Luxury, Business & Consumer Services, Creative & Media, Financial & Professional Services, ICT, Chemicals & Life Sciences sector e-zines, Dates for the Diary, just a select few of the many event e-zines.• Using the Connect CRM to complete database administration, using Microsoft Excel for complex spreadsheet creation and expenses tracking.• Directed ad-hoc media relations enquiries and event photography.

Fundraising Support Administrator (Non-Profit)

• Jun 2010 - Sep 2010

• Co-originated the design, print and production of promotional materials. • Resolved enquiries from fundraisers, retailers, lottery managers and supporters.• Supported fundraising activity across internal stakeholders (staff, fundraisers) and external providers (retailers, supporters). • Maintained database records, produced reports to monitor activities and engagement; and provided information for key performance indicators using Raisers Edge (Fundraising package) • Co-originated the design, print and production of promotional materials. • Resolved enquiries from fundraisers, retailers, lottery managers and supporters.• Supported fundraising activity across internal stakeholders (staff, fundraisers) and external providers (retailers, supporters). • Maintained database records, produced reports to monitor activities and engagement; and provided information for key performance indicators using Raisers Edge (Fundraising package)