Emmanuel Olaleye
Assistant to the Sales Director at Cway Food & Beverages Nig. Co. Ltd- Claim this Profile
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English Full professional proficiency
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Yoruba Native or bilingual proficiency
Topline Score
Bio
Credentials
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Business Analytics Fundamentals
edXJul, 2019- Nov, 2024 -
Business Analysis Certification | BA Crash Course
UdemyJun, 2019- Nov, 2024 -
DAT205x: Introduction to Data Analysis using Excel
edXJun, 2019- Nov, 2024 -
PM9001x: Project Management Life Cycle
edXJun, 2019- Nov, 2024 -
Project101x: Introduction to Project Management
edXJun, 2019- Nov, 2024
Experience
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Cway Food & Beverages Nig. Co. Ltd
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Nigeria
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Food and Beverage Services
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300 - 400 Employee
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Assistant to the Sales Director
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Sep 2019 - Present
• Recruited, trained and led Van Sales Representatives in Key Cities pan Nigeria to increase visibility of new brands.• Set up Sales Plan for the VSRs for efficient and effective coverage of their respective routes.• Initiated the Open Market Merchandiser project to improve availability, visibility and accessibility of CWAY brands in the open markets in Key cities.• Set up Stock reporting system for tracking, monitoring and reporting distributor inventory of CWAY brands • Recruited, trained and led Van Sales Representatives in Key Cities pan Nigeria to increase visibility of new brands.• Set up Sales Plan for the VSRs for efficient and effective coverage of their respective routes.• Initiated the Open Market Merchandiser project to improve availability, visibility and accessibility of CWAY brands in the open markets in Key cities.• Set up Stock reporting system for tracking, monitoring and reporting distributor inventory of CWAY brands
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Nestlé
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Switzerland
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Food and Beverage Services
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700 & Above Employee
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Regional Sales Manager (South-West)
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Jul 2018 - Sep 2019
My job as a Regional Sales Manager is to lead and direct the region (Oyo, Osun, Ondo, Ekiti, Edo and Kwara States) to achieve sales objectives and achieve sustainable growth•Developed a business plan for the region to achieve numeric distribution and volume/value targets.•Achieved a growth of 21% in the Sellout for the region over previous year•Grew the sell-in of the region by 18% versus previous year•Regular review of the Field Sales Managers’ performance and contribution in line with the overall objective of the company
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Regional Sales Manager (Abuja South)
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Mar 2017 - Jun 2018
•Led a regional team (South Abuja, Kogi, and Nassarawa States) comprising 3 Field Sales Managers, 24 secondary sales personnel, 9 merchandisers and Open Market Representatives•Redesigned territory structure and operations to deliver sales objectives more efficiently•Achieved 31% growth in 2017 over previous year•Initiated the HORECA drive, which increased visibility, availability and accessibility of Nestle Pure Life in the HORECA and Alternative Trade Channel by 5%•Designed Excel template to solve recurring report gaps•Trained my team on use of advanced Microsoft excel for reporting and capturing important data
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Acting Regional Sales Manager (South-South)
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Jul 2016 - Feb 2017
•Delivered sales target for the South-South Region (Akwa-Ibom, Cross River, Abia and Ebonyi States)•Executed all sellout promotions flawlessly•Recruited, and grew, a cash distributor in Uyo to achieve a double-digit growth in the city•Penetrated, and achieved steadily growing brand visibility in Ikom, Obudu and Ogoja•Grew monthly average Sellout in Calabar by 21%
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Field Sales Manager
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Apr 2012 - Jun 2016
•Drove visibility to achieve an increased numeric distribution of Nestle Pure Life to 98% in the traditional Trade channel•Supervised and coached distributor sales personnel•Created and maintained relationships with all stakeholders (distributors, wholesalers, retailers and colleagues)•Penetrated all traditional trade outlets within my district with the new brand Nestle Pure Life Protect•Supported Sales Admin Manager to raise orders, monitor and report sales figures for 15 months•Designed reporting template for stock monitoring while supporting the Sales Admin office
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Route & Customer Supervisor
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Feb 2010 - Mar 2012
•Excellently improved numeric distribution of Nestle Pure Life in all relevant channels•Achieved 18% growth in sales via effective management of distributor sales force•Prospected and recruited 2 new distributors•Handled Modern Trade accounts in Victoria Island/Ikoyi•Recruited additional 385 outlets within Lagos Island, Ikoyi and Victoria Island
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UAC of Nigeria Plc
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Food and Beverage Services
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100 - 200 Employee
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Customer Service Executive
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Feb 2009 - Jan 2010
•Implemented penetration of the new brand "Snaps" into the market•Accelerated numeric distribution of all the company brands across relevant channels•Achieved growth in sales via effective management of canvassers and merchandisers•Prospected and recruited new distributors•Expanded sales of Snaps and Funtime Cake to include Key Accounts like Shoprite •Implemented penetration of the new brand "Snaps" into the market•Accelerated numeric distribution of all the company brands across relevant channels•Achieved growth in sales via effective management of canvassers and merchandisers•Prospected and recruited new distributors•Expanded sales of Snaps and Funtime Cake to include Key Accounts like Shoprite
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Education
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2011 - 2013
Obafemi Awolowo University
Master of Business Administration (MBA), Business, Management, Marketing, and Related Support Services -
1998 - 2006
Obafemi Awolowo University
Bachelor's Degree, Physics -
1991 - 1997
Victory College Ikeja
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