Experience

Sorteos Tec

• Mexico
• Non-profit Organizations
• 100 - 200 Employee

• Marketing Manager

  • Oct 2009 - Present

  Coordination of the Promotiosn Committee which plans, launches and analyzes national and local promotiones to reach the sales goals.Cooridnation of the research projects on field and online, competitors analysis and estimate market size and market share of the company.Coordination of printed and digital sales campaigns in new channels.Feasibility analysis of comercial projects.Participation if several multidisciplinary teams with strategical goals.

• Project leader

  • Nov 2007 - Sep 2009

  Market trends analysis and feasibility projects.Market size analysisPlanning, administration and analysis of market researches focused on new product developmentManagement of projects focused in new sales channels.



EMPRENDIMIENTO INDEPENDIENTE

• Huichapan 612 Col. Mitras Centro, Monterrey, N.L.

• Partner

  • May 2005 - Nov 2007

  Sales Development and management of research and promotion projects Work teams coordination Making and presentation of project reports. New services development. Sales Development and management of research and promotion projects Work teams coordination Making and presentation of project reports. New services development.



Vitro Vidrio Plano

• Intelligence Automotive market executive

  • Dec 2002 - May 2005

  National market share calculation for original equipment and replacement markets.Competitors price analysis.New products research for portfolio update.Support in quality audits for the different divisions.

• Market research executive

  • Jun 2002 - Dec 2002

  Market research projects coordination.Coordination and analysis of the customer satisfaction survey of the national replacement market, export replacement market and original equipment market.Management of the Commercial executives evaluation projects.



Buró de Investigación de Mercados, S.A. (BIMSA)

• Av. Constitución Col. Purísima

• Project Manager

  • Mar 1999 - May 2002

  Full management of market research projects (detection of customer information needs, survey development, follow up of the field research, data analysis, results report). Full management of market research projects (detection of customer information needs, survey development, follow up of the field research, data analysis, results report).