Emmanuel Martins

Key Account Executive at Mediacraft Associates
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Location
Lagos, Lagos State, Nigeria, NG

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Credentials

  • Reuters: Digital journalism certification
    Meta
    Aug, 2023
    - Sep, 2024

Experience

    • Nigeria
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Key Account Executive
      • Oct 2022 - Present

      Developed and Implemented successful PR campaigns to effectively deliver key clients, including Stanbic IBTC, Interswitch, Novare, Sahara Group Foundation, and others brand messages to target audiences, resulting in increased brand awareness, lead generation, user acquisition, and a 20% increase in job increased. Orchestrated the creation of press releases, blog posts, and feature articles, tailoring media content to meet clients' specific needs, resulting in brand awareness, visibility and audience retention of brand products and Services. Effectively managed key clients’ products, services, and CSI events, including Stanbic IBTC FUZE, YLS, and LATTES, resulting in significant improvements in brand awareness, lead generation, and user acquisition. Show less

    • Information Services
    • 1 - 100 Employee
    • Content writer
      • Jan 2022 - Sep 2022

      Increased SEO-optimized website content traffic and enhanced search engine visibility by developing compelling news stories to attract and engage readers. Conducted thorough research and provided expert insights on various personalities for consultancy purposes on the website. Collaborated with the Managing Editor in publishing and maintaining consistent content standards and developed content calendars to guide writers in producing high-quality articles for the website. Attended events and generated newsworthy stories to increase the website's coverage and relevance. Supported the Business Development Executive in crafting persuasive proposals to attract and retain clients. Show less

Education

  • National Open University of Nigeria
    BSc, mass communication
    2017 - 2023

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