Experience

Champagne Bollinger

• France
• Wine & Spirits
• 1 - 100 Employee

• Sales & Marketing consulting mission

  • Apr 2023 - Present

  Sales & Marketing Consulting on topics such as Brand International Development and transformation processes Sales & Marketing Consulting on topics such as Brand International Development and transformation processes



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Thailand Marketing Director

  • Sep 2019 - Sep 2023

  Reset and implementation of the development strategy of the Pernod Ricard portfolio, combining International brands (Chivas, Absolut, Jacob’s Creek), Local/ regional brands, new categories and new consumer platforms.o Online/ Offline strategy: ATL and BTL communication campaigns, adapted to local legal constraints, multi-channel activation plan, optimization of brands/ distribution mix, Digital & data marketing.o Rationalization and optimization of resources and processes (A&P, stocks, Insights, data). Show less

• Malaysia Marketing Director

  • Jul 2014 - Aug 2019

  - Growth and profitability management of brands portfolio, localizing global brand strategies (Martell, Chivas) with a focus on embarking local teams (especially sales teams)- Design and implementation of Marketing & Commercial plans: communication, brand activations in all consumer touch points, development of new distribution platforms (e-commerce, direct sales/ HNWI)

• Champagne & Cognac Regional Sales Director (Africa, Eastern Europe, South America)

  • Jul 2013 - Jun 2014

  Elaboration and operational follow up of the development strategies for Martell, Mumm and Perrier Jouet brands, marketing & commercial wise as well as logistic and financial wise.

• G.H.Mumm Global Brand Director

  • Jan 2011 - Jun 2013

  Redefinition of the Mumm champagne global strategy o Growth strategy (priority countries & distribution, products mix, supply management)o New brand positioning & communication campaign (print, digital, BTL)o NPD development and range repack



LVMH

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Veuve Clicquot New Businesses Developpement Director

  • Jan 2009 - Dec 2009

  Definition of business extension fields for Veuve Clicquot brand & strategy recommendation: new products, business model, legal, partners, timing, P &L, pilots.

• Veuve clicquot International Marketing Manager

  • Jan 2003 - Dec 2008

  Main realization: launch management from scratch of a totally new product, the non vintage rosé, in Japan in 2004 and internationally in 2006-0.7

• Argentina Moët Hennessy Brand Manager & Duty Free Sales Manager

  • Dec 2000 - Dec 2002

• Hennessy Global Marketing Research & Insights Manager

  • Sep 1998 - Dec 2000



Lafarge France

• France
• Wholesale Building Materials
• 700 & Above Employee

• Imports & Controling Lafarge Brazil

  • Sep 1996 - Jun 1998