Experience

Boss Agency

• Australia
• Advertising Services
• 1 - 100 Employee

• Founder & Managing Director

  • ‏يوليو 2016 - - الحالي

  Emma Karkar Managing Director I Brand Boss Boss Agency’s, Emma Karkar, is responsible for leading the development and execution of the company’s strategy. She is also responsible for the day-to-day management decisions and for implementing the company’s short- and long-term plans. Emma’s previous experience as Senior Brand Manager at the head offices of AOL and MTV in New York City and Mazda Australia in Melbourne, solidified her natural affinity with branding and her passion for finding the best client solutions and honed her depth of skills across brand strategy, marketing and digital and print communications. With additional strengths in project management, creative direction and copywriting, her ability to envisage new pathways and potential for clients, and to lead in the direction of translating these into a complete creative and digital solution, is the complete branding package. Professional Qualifications: Master of Science (Integrated Marketing), majoring in Brand Management (New York University) and a Bachelor of Business (Monash University). Brand Management, Strategy, Leadership Abilities, Organisational & Management Skills, Analytical Skills, Strategic Planning, Project Management, Business Development, Brand Strategy, Creative Direction, Copywriting, Digital and Content, Integrated Marketing, عرض أقل



AOL

• United States
• Software Development
• 700 & Above Employee

• Consumer Marketing & Communications

  • ‏نوفمبر 2013 - ‏مايو 2016

  • Assist in the development and project management of brand marketing plans, media plans and tactics for AOL Inc., AOL.com and lifestyle brands including marketing, activations, paid media, social, mobile and all reporting. • Assist with brand management and actively contributing to the re-brand of AOL Inc. both internally and externally. • Support development and implementation of effective marketing communications (including creative assets) to achieve performance targets. • Develop, organize and maintain a creative and media library for all creative and marketing materials and media plans for the team and senior executives. • Develop a competitive review of the portal and branded consumer landscapes. • Perform quality audits of centralized sales and marketing collateral including content reviews, tagging clean up and nomenclature fixes. • Craft article concepts and write posts on various topics aligned to the media advertising and tech industry. • Optimize content for search engines and lead generation. • Conduct analytical projects to improve blog strategies/tactics. • Scan news content sites for daily highlights and submit to external content campaign. • Attend B2C events, capturing core messaging and key announcements to create content for internal and external blogs. • Update yearly calendar of must-attend sales and industry events. عرض أقل



247PAPS.TV LLC

• Greater New York City Area

• Assistant Brand Manager

  • ‏نوفمبر 2012 - ‏أكتوبر 2014

  Implemented marketing and communications strategies as well as business consulting for 247paps.tv with the objective to make the company into a leader of Celebrity Content within the USA by producing high quality celebrity candid professional video footage / photographs for both online and offline media, such as television and print (newspapers and magazines). It was a pleasure to be broughht on my Founder and CEO, Cesar Pana who has taken pride in building a special relationship with Celebrities and relevant industry providers, contributors and influencers, including specific members of the public who have a significant impact on the service 247 Paps TV provides, such as autograph seekers and online viewers over the past 15 years. I was able to be fortune enough to work with Cesar at TMZ and featured on Entertainment Tonight, Extra, Inside Edition, Page Six and the Daily Mail (just to name a few). I also helped build a YouTube following from 5k to 80k followers and 20 million views in 6 months (their current total is 135,000 followers / 100 million views and growing!!!) Some additional areas I was responsible for were: • Managed key brand promotion activity to establish new brand proposition and build CRM database. • Developed competitive analysis to generate new development concepts and provide key recommendations for existing brand positioning. • Supervised social media outreach and delivered relevant business content via Twitter, Facebook, YouTube, Instagram,and Email Marketing. • Worked with manager and business units to determine marketing budgets and manage expenses to that budget. • Created online and offline marketing and promotional campaigns. • Worked with PR team to distribute media releases and gain editorial in relevant publications both offline and online. • Managed various projects and ensured efficient timing and execution with respect thereto. عرض أقل



Mazda Australia Pty Ltd

• Australia
• Automotive
• 200 - 300 Employee

• Marketing & Media Communications Specialist

  • ‏سبتمبر 2010 - ‏أغسطس 2012

  • Wrote and distributed general, sales and product press releases and ensure the timely release of press information to national media groups (motoring and lifestyle). • Identified and evaluated innovative PR and marketing strategies and coordinated with the marketing department in connection therewith. • Assisted with the design, collation and production of product press and dealership kits, including the coordination of photographic shoots and preparation of picture resource material for press and dealership kits. • Assisted in obtaining ideal ambassadors and leveraging them positively through different marketing mediums. • Positively promoted Mazda’s motorsport arm through the distribution of press releases, brochures, creation and development of related websites and during-event and sponsorship activities. • Assisted with planning and coordination of new model press and dealership launches and special events. • Managed and leveraged Mazda’s sponsorships and identified and evaluated new sponsorship opportunities. • Supported PR Manager in the content preparation and overall coordination of Mazda’s Zoom-Zoom magazine, including writing local content, collating feedback letters, proof-reading and style-checking and distribution to key media outlets. عرض أقل



Harvey Publicity

• Australia
• Public Relations and Communications Services

• Account Coordinator

  • ‏أغسطس 2009 - ‏أغسطس 2010

  -Coordinated all aspects of PR accounts, including liaising with clients, event marketing and PR campaigns and writing, editing and dispatching media releases. -Worked with various corporate clients and managed the PR process for high-profile events, including the Federation Square Wine Awards which were supported by Regional Development Victoria, Tourism Victoria and Wines of Victoria. -Organised and coordinated product launches and special events, including liaising with external sources and service providers and securing exposure of such events on radio, press, print and online. -Assisted in the negotiation and management of media sponsorship agreements. عرض أقل