Experience

Intact

• United Arab Emirates
• IT Services and IT Consulting

• Chief Marketing Officer

  • Sep 2017 - Dec 2022

• Senior Marketing Officer

  • Sep 2016 - Sep 2017

  Dundalk, Ireland



Fyffes

• Ireland
• Food and Beverage Manufacturing
• 300 - 400 Employee

• Marketing & Sales Manager

  • Sep 2008 - Sep 2014

  Key Responsibilities: • Growth of brand equity through the development, communication and execution of robust, cost effective brand, marketing, digital and NPD plans • Management of brand pricing, margin and contribution targets • Identification and measurement of KPI’s. Need for corrective action and recommendations communicated in a timely fashion to relevant parties • Monitor and report on sales performance for all multiple customers on a monthly basis to aid the proactive… Show more Key Responsibilities: • Growth of brand equity through the development, communication and execution of robust, cost effective brand, marketing, digital and NPD plans • Management of brand pricing, margin and contribution targets • Identification and measurement of KPI’s. Need for corrective action and recommendations communicated in a timely fashion to relevant parties • Monitor and report on sales performance for all multiple customers on a monthly basis to aid the proactive development of annual and quarterly performance reviews and customer plans/proposals • Assist in guarding the Fyffes brand so that at all times all promotion activity is in keeping with the brand’s character, and intellectual property rights • Liaise with marketing colleagues across the Fyffes global network to develop a strong, relevant global brand positioning and CSR Programme for Fyffes Plc • Ongoing brand assessment and performance review, briefing and managing appointed agencies to achieve required results Show less



Musgrave Wholesale Partners

• Marketing Manager

  • 2007 - 2008

  Dublin, County Dublin, Ireland Key Responsibilities: • Development and implementation of marketing strategy and plan to launch and support the Musgrave MarketPlace and Musgrave Foodservices re-brand. Responsible for maximisation of customer impact within agreed budgetary constraints. • Development of on-going promotional and communication programmes with the Commercial Team and Business Units to enhance the Musgrave customer relations and drive sales and customer loyalty. • Ensure Musgrave brands and services… Show more Key Responsibilities: • Development and implementation of marketing strategy and plan to launch and support the Musgrave MarketPlace and Musgrave Foodservices re-brand. Responsible for maximisation of customer impact within agreed budgetary constraints. • Development of on-going promotional and communication programmes with the Commercial Team and Business Units to enhance the Musgrave customer relations and drive sales and customer loyalty. • Ensure Musgrave brands and services receive maximum coverage in relevant business to business media • Prepare and present Internal and external presentations to sales teams, trade and consultants. • Provide input into product development and launch programmes. • Support the delivery and implementation of key projects (e.g. roll out of the MarketPlace concept) to plan. Show less



Glanbia

• Ireland
• Food and Beverage Services
• 700 & Above Employee

• Brand Manager

  • 2005 - 2007

  Key Responsibilities: • Assisted the product group manager in the development and implementation of strategic direction for Avonmore • Worked in partnership with Glanbia’s Innovation Centre to develop and launch brand appropriate products • Development and implementation of the brand’s communication strategy, including TV advertising development • Delivery of all media, promotion and PR programmes • Development and implementation of design and packaging changes



National Foods

• India
• Food and Beverage Services
• 1 - 100 Employee

• Brand Manager

  • Apr 2004 - Jan 2005

  Melbourne, Australia Key Responsibilities: • Development and implementation of marketing plans, including brand strategy, portfolio development, communication and media plans m consumer promotions, packaging, POS, trade promotions and PR campaigns • Instigate and drive NPD projects and co-ordinate with all relevant areas of the business in the development process • Preparation of annual sales budgets and effective management of brand budgets • Lead and motivated external agencies to provide creative… Show more Key Responsibilities: • Development and implementation of marketing plans, including brand strategy, portfolio development, communication and media plans m consumer promotions, packaging, POS, trade promotions and PR campaigns • Instigate and drive NPD projects and co-ordinate with all relevant areas of the business in the development process • Preparation of annual sales budgets and effective management of brand budgets • Lead and motivated external agencies to provide creative solutions that supported the brand strategy and liaised closely with internal departments to enable successful implementation of agreed plans Show less



Bewleys Ltd

• Food and Beverage Services
• 100 - 200 Employee

• Brand Manager

  • 2001 - 2004

  Key Responsibilities: • Worked with external agencies in relation to re-branding strategies • Worked with the group brand manager in the creation and execution of marketing plans for the company brands • Developing, implementing and managing point of sale and signage solutions, customer programmes and trade promotions • Management of trade fairs & exhibitions, sponsorship programmes and PR initiatives • Project managing own label concepts, from name generation design, product… Show more Key Responsibilities: • Worked with external agencies in relation to re-branding strategies • Worked with the group brand manager in the creation and execution of marketing plans for the company brands • Developing, implementing and managing point of sale and signage solutions, customer programmes and trade promotions • Management of trade fairs & exhibitions, sponsorship programmes and PR initiatives • Project managing own label concepts, from name generation design, product range and implementation of marketing materials for clients Show less