Emma Cercone

Search Engine Optimization Advisor at Haley Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English Native or bilingual proficiency

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Bio

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Credentials

  • Google Analytics
    Google

Experience

  • Haley Marketing
    • Canada
    • Advertising Services
    • Search Engine Optimization Advisor
      • Apr 2021 - Present

      • Track, report, and analyze website analytics using Google Analytics, Google Search Console, and SE Ranking • Optimize and refresh copy frequently across all pages of site • Perform technical SEO audits of client websites • Perform day to day client relationship management • Research and analyze industry changes and developments in search engine optimization • Track, report, and analyze website analytics using Google Analytics, Google Search Console, and SE Ranking • Optimize and refresh copy frequently across all pages of site • Perform technical SEO audits of client websites • Perform day to day client relationship management • Research and analyze industry changes and developments in search engine optimization

  • Hearst
    • Technology, Information and Internet
    • Search Engine Optimization Specialist
      • Aug 2019 - Apr 2021

      • Certified in Google Analytics (Used along with Google Search Console to analyze and compare metrics pertaining to website traffic) • Created and reviewed Data Studio reports with clients of their current and historical SEO campaigns • Experience in computer management systems such as File Transfer Protocol (FTP), WordPress, Joomla!, and Duda • Performed client-specific keyword research and competitive analysis using Moz & Ubersuggest • Performed technical SEO audits of client websites • Analyzed client websites and provided well-defined strategies to improve SEO performance • Performed day to day client relationship management, if needed • Researched and analyzed industry changes and developments in search engine optimization • Used social media marketing to create engaging written, visual and multimedia content through Social Report, Creator Studio, and Vendasta Show less

  • North Buffalo Ice Rink
    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Learn to Skate Instructor
      • Apr 2019 - Mar 2020

      • Work with local residents of all ages, spanning from three into adulthood, to enhance their skating ability. The program encourages on and off ice goals while providing a fun atmosphere. • Work with local residents of all ages, spanning from three into adulthood, to enhance their skating ability. The program encourages on and off ice goals while providing a fun atmosphere.

  • The Buffalo News
    • United States
    • Newspaper Publishing
    • 200 - 300 Employee
    • Sales Assistant
      • May 2018 - Aug 2019

      • Used Microsoft Excel, PowerPoint, and Word across various projects• Prepared proposals for sales reps (determined rates, gathered relevant data, etc.)• Ordered advertisements & commercial prints from vendors through our software systems (e.g. brochures, Every Door Direct Mail, & postcards)• Provided clerical support including preparing invoices and running reports• Worked with advertisers, in person and over the phone, to ensure requests were fulfilled and changes were processed Show less

    • Specialty Products Intern
      • May 2017 - May 2018

      • Worked with products including the Buffalo Magazine, WNY Weddings, and Discover• Assisted in the planning and preparation of events• Organized lead lists and competitive media• Used print, online, and event marketing applications to drive marketing efforts and target advertising sales• Ordered promotional needs for events (e.g. banners & advertisements)

  • The Skater's Edge
    • Assistant Clerk
      • 2012 - 2017

      • Analyzed and organized financial data into Excel spreadsheets • Managed inventory and orders • Created listings to sell on eBay • Analyzed and organized financial data into Excel spreadsheets • Managed inventory and orders • Created listings to sell on eBay

  • Daemen College
    • United States
    • Hospitals and Health Care
    • Administrative Assistant
      • 2014 - 2016

      • Developed spreadsheets in Excel to organize data for the department • Assisted the accounting professor in research • Developed spreadsheets in Excel to organize data for the department • Assisted the accounting professor in research

Education

  • Daemen University
    Bachelor of Science - BS, Business Administration, Minor in Marketing
    2016 - 2018
  • Erie Community College
    Associate of Arts and Sciences - AAS, Business Administration
    2014 - 2016

Community

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