Experience

Comercialización, Creatividad y Marketing BIOCREY

• Mexico
• Marketing Services
• 1 - 100 Employee

• • May 2019 - Present

  DIRECCIÓN Y EMPRENDIMIENTO DE LA NUEVA MARCA COMERCIAL DE IMPORTACIÓN, COMERCIALIZACION Y VENTA AL POR MAYOR DE PRODUCTOS DESECHABLES BIODEGRADABLES Y COMPOSTABLES. BIOCREY "DIRECCIÓN COMERCIAL" (septiembre 2020- ytd)* Desarrollo y Lanzamiento desde cero la marca Biocrey en CDMX. Excediendo el objetivo de ventas planteado en 2021.AGENCIA PROMOTORA SIMIO ZONE / “Proveedor Productos compostables BIOCREY” (marzo 2021- ytd)* Desarrollo, personalización y venta de material promocional para punto de venta Kellogg´s y atún Tuny Show less

• • Jan 2019 - Present

  Creación, coordinación, implementación y Dirección de Planes de Negocio integrales enfocados a la comercialización y venta de productos y servicios desde la perspectiva comercial de Marketing 360.Logros clave: DIRECCION, IMPLEMENTACION Y LANZAMIENTO "CENTRO UNIVERSITARIO DE ACTUACIÓN" (enero 2022.... )* Desarrollo del Plan de negocios, Marketing, Creación y lanzamiento de la nueva escuela de Actuación CEUNAC en el Centro universitario Cultural AC. Inauguración programada para agosto 2022.CONSULTORIA DE MARKETING Y VENTAS "AUTOPARTES NAP MEXICO" (noviembre 2021 – abril 2022)* Desarrolló el Plan de negocios a largo plazo para la expansión de autopartes de aftermarket NAP México. en CDMXBOSCO´s CAMP "MEDICION DE PUBLICIDAD ROI (enero 2019.....)* Diseñó y desarrolló de Clipping de medios y ROI de publicidad trimestral. Y estrategia de nuevos patrocinios.* Desarrolló e implementó la medición de publicidad digital, e intercambios con influencers del mercado 4x4 Show less



Defend Abogados

• Mexico
• Law Practice
• 1 - 100 Employee

• Commercial Director and Digital Marketing

  • Jan 2019 - May 2020

  Achievements: * Implement and improve the Digital Marketing strategy to increase the sales YOY vs 2018 and 2019. * Increase the LEADS generation and improve the LEADS quality, through the main digital tools. * Positioning the firm on the law world, through PR, and awareness and search campaigns. MAIN RESPONSIBILITIES: *Implement new strategies follow the UX to implement the marketing 360 (Omnichannel). Monitoring the RRSS, WEB, SEM, SEO, Digital Media, Content management, Tradicional Media, Market research of B2B and B2C. and follow the “ATL, TTL & BTL” advertising, marketing funnel management, CRM and Leads conversion and customer service area. Show less



Stellantis

• Netherlands
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Accessories Marketing and Advertising Manager. Mopar Mexico

  • Feb 2015 - Oct 2018

  Marketing strategy to increase the accessories sales YOY including the new product developments. Start the Digital Marketing Strategy on Mopar Mexico. Advertising strategy management, mixed 50% digital 30% off-line and 20% on moto sports sponsorships getting a ROI average of 4:1. http://www.eluniversalqueretaro.mx/vida-q/25-06-2017/adrenalina-en-el-tg-rocks https://www.youtube.com/watch?v=8FLfSXcj71I https://carmania.mx/2018/03/27/mopar-presente-en-las-categorias-mikels-trucks-y-nascar-peak-mexico-2018/ https://memolira.com/analisis/jeep-wrangler-mopar-todoterreno/ https://www.publimetro.com.mx/mx/autosrpm/2018/05/09/mopar-boscos-camp-kids-safari.html Responsible to manage the accessories and performance parts sales, 360 Marketing and Advertising strategies to increase the awareness and accessories sales. Perform Market research to bring and Develop the needed products for the Mexican Market. After Sales Advertising Responsible to manage: Brand events, sponsorships, Advertising strategy, awareness, social media strategy, budget management, PR. Show less



FCA Latam (Fiat Chrysler Automobiles)

• Motor Vehicle Manufacturing
• 700 & Above Employee

• • Nov 2011 - Mar 2015

  Achievements: Training and Product knowledge implementation on 35 Latin American Countries getting a DSI of 94.2%, awarded as the best performed corporate management operation from Latin America https://slideplayer.com/slide/3416649/Develop and Manage the Chrysler training strategy for Sales and After Sales personnel on 35 countries of Latin America. Supported by “Internal Marketing programs, getting 80% of personnel trained.Dealer satisfaction index 94.2% accomplished, being 3 years the best performed area. Taken Benchmark for Fiat training operations on LATAM Show less

• • Nov 2008 - Oct 2011

  Achievements: Develop and Launch the Chrysler Academy Operations for Latin America Market for 35 countries on Latin America - Developed training strategy for product and skills training based on rational and emotional training applicable for sales personnel. Planed and coordinated virtual courses (VCO) live training and WEB training courses.

• • Jul 2006 - Oct 2008

  Achievements:Developed and successfully implemented a dealer selection process including the “Market Representation Committee”. Dealer performance and Market share reports. Implemented customer satisfaction indices (DSI and NPS) for the first time as a tool to assess the customer loyalty for our distributors, redesign dealer standards for dealers setting the stage to improve customer service and business growth.



Daimler Chrysler

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• • Nov 2002 - Jun 2006

  AchievementsBSC implementation on Mexico as main KPI, DMS launching, Dealer corporate image management and QS processes certification. management of DMS and IMS implementation.

• • Jun 2001 - Oct 2002

  Achievements: ▪ Government Affairs ISO certification. and Continuous Improvement ▪ Market research to get governmental information, contacts, automotive local news, governmental regulations, new automotive government policies, Mexican automotive procedures.

• • Jun 2000 - Nov 2001

  Achievements:▪ ISO 9000:2000 Certification and Continuous Improvement. Support the automotive homologation commitment.▪ Supported the automotive engineering school as training program coordinator.



Clarion

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 300 - 400 Employee

• Brand Manager OEM

  • Jan 2000 - Jun 2000

  Achievemens: ▪ Original Equipment brand manager in charge of volume planning for Honda, Ford and Chrysler. Improved and successfully managed the forecasts analysis, Inventories ▪ Member of the product development team Achievemens: ▪ Original Equipment brand manager in charge of volume planning for Honda, Ford and Chrysler. Improved and successfully managed the forecasts analysis, Inventories ▪ Member of the product development team



Michelin

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Senior Purchasing Analyst

  • Jan 1999 - Oct 1999

  ▪ Supported the purchasing systems implementation, manage the suppliers evaluation and inventories control ▪ Supported the purchasing systems implementation, manage the suppliers evaluation and inventories control



Michelin

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Industrial Engineer Unirroyal Plant trainee

  • Apr 1998 - Nov 1998

  ▪ Industrial Organization Engineer in charge of Working Studies, Production and Quality process in tires production plant. ▪ Industrial Organization Engineer in charge of Working Studies, Production and Quality process in tires production plant.



General Motors

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Industrial Engineering Consultant. trainee

  • Aug 1997 - Feb 1998

  ▪ Developed process to avoid storage of obsolete materials, saving 23% of scrap. ▪ Developed process to avoid storage of obsolete materials, saving 23% of scrap.



Bridgestone Americas

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Industrial Engineering Intern

  • Mar 1997 - Jun 1997

  ▪ Trainee for industrial engineering, improving the times and movements process in vulcanized area and tire assembly. ▪ Trainee for industrial engineering, improving the times and movements process in vulcanized area and tire assembly.