Social Media Analyst

• Mar 2023 - Present

Social Media Content Manager

• May 2022 - Mar 2023

-Develop comprehensive organic and paid social media campaigns -Translate business tone and voice through all social media channels -Identify new opportunities to reduce wasted cost and increase conversions and engagement by running quarterly tests and analyzing weekly insights -Assist in social listening analyses -Create weekly email campaigns aligning with key brand initiatives and business news -Execute video shoots, productions, editing and strategy -Work with other departments to continue developing strategies for success for the entire company -Fluent in organic social media content creation and strategy across multiple social platforms, such as Facebook, LinkedIn, Pinterest, Instagram, Twitter, TikTok, YouTube -Use resources such as industry news websites, podcasts and webinars to stay up to date with social media platforms -Run paid campaigns on Facebook and Instagram by defining target audiences and understanding the buyer journey resulting in new leads. Show less

Social Media Manager

• Feb 2021 - Oct 2022

-Created social strategy and organic social campaigns monthly -Created organic content and Instagram reels that have increased accounts reached engagement by an -average of 15,000 accounts a month -Managed community social groups that increase brand awareness, company culture and law education -Created social strategy and organic social campaigns monthly -Created organic content and Instagram reels that have increased accounts reached engagement by an -average of 15,000 accounts a month -Managed community social groups that increase brand awareness, company culture and law education

Senior Social Media Marketing Specialist

• Feb 2021 - May 2022

-Developed comprehensive organic and paid social media campaigns-Worked closely with partners to develop sales projections strategies-Created multiple content calendars for 7+ partner accounts including initial copy research, content creation (video and graphic) scheduling and analyzing calendars and strategy.-Fluent in organic social media content creation and strategy across multiple social platforms, such as Facebook, LinkedIn, Pinterest, Instagram, Twitter, TikTok for a number of different industries-Collaborated with all departments to for overall partner satisfaction and success.-Tracked and analyzed competitors -Analyzed social campaign metrics and recommend strategic changes to continue to improve marketing efforts -Lead entire video production and strategy for client accounts Show less

Digital Marketing Specialist

• Aug 2018 - Mar 2021

Off Campus Study Intern

• Aug 2017 - May 2018

Assist with any day-to-day administrative tasks in the officeHandle social media platforms, such as Facebook and InstagramCreate social media campaigns, and other promotional campaignsPlan and help facilitate events Guide students in the process of planning their off campus study adventure

Marketing Intern - Study Abroad Program

• Aug 2017 - May 2018

Created marketing campaigns and managed all social media platforms. Increased number of followers and engagement on all platformsGained experience using emma inc. email marketing

Director of E-Communication

• Jan 2017 - Jan 2018

Responsible for controlling all social media platforms and boosting engagement among platforms. Responsible for controlling all social media platforms and boosting engagement among platforms.

Marketing Intern

• Jun 2017 - Aug 2017

I was accountable for controlling the social media channels, Facebook, LinkedIn and Twitter, furthermore, I worked with different social media marketing management calendars and softwares. I also had experience helping the company develop their website through working heavily with search engine optimization development. Successes included an increase of followers and engagement on all social media platforms. In my last 30 days of my 2.5 month internship. LinkedIn followers were up 780%, LinkedIn engagement was up approximately 633%. Facebook reach was up 280% and engagement was up 57%. Lastly, Twitter followers were up 47.5% and impressions reached a high of 1577 in my last week. Gained experience with Hootsuite, Coschedule, Google Analytics and AdWords, MozSEO, Wordpress Show less

Social Media Director

• Sep 2015 - Jul 2016

Managed all social media platforms; encouraged student engagement

Content Writer

• Sep 2015 - Jul 2016

Wrote weekly posts for this social content platform for millennialsReceived hundreds of views on articles; one article received over 14,000 online shares.

Radio Disc Jockey

• Jan 2016 - Jun 2016