Emma Traynor

Social Media Manager at Leith
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Contact Information
us****@****om
(386) 825-5501
Location
United Kingdom, GB
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency

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Bio

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Credentials

  • CircularX: Circular Economy - an Introduction
    edX
    Apr, 2019
    - Nov, 2024

Experience

    • United Kingdom
    • Marketing Services
    • 100 - 200 Employee
    • Social Media Manager
      • Nov 2022 - Present

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Social Media Account Manager
      • Mar 2021 - Jan 2023

    • Senior Social Media Executive
      • Nov 2019 - Mar 2021

      Working at BIG Partnership, one of the UK’s top integrated marketing agencies. At the heart of all activity, BIG create creative campaign ideas that deliver results. Working to devise and implement social media campaigns and long term strategies across a number of sectors including FMCG, energy, hospitality and construction. ➢ Managing and growing audiences across multiple social media platforms.➢ Develop and execute cross-channel social marketing strategies (paid and non-paid) that gains measurable results.➢ Work collaboratively with internal teams (PR, design, development) and external partners to deliver creative campaigns.➢ Analyse and report on emerging patterns within the social media and wider digital industry. Act accordingly and adopt new paid advertising and communication strategies successfully.➢ Monitoring and report on outcomes across a variety of platforms, optimising activity as a result.➢ Support day-to-day running of the social media team and the development of social media knowledge across the business.

    • Social Media Executive
      • Aug 2018 - Nov 2019

      Working at BIG Partnership, one of the UK’s top integrated marketing agencies.

    • United Kingdom
    • Apparel & Fashion
    • 1 - 100 Employee
    • Marketing and Communications Consultant
      • Sep 2017 - Nov 2019

      Consultation work with Creative Director Barbra Kolasinski at her namesake brand within her Glasgow studio. Assisting in the auditing of digital communication strategy. Playing a lead role in a variety of marketing decisions and the creation of visual and written content for all digital channels including social media and e-commerce website. Consultation work with Creative Director Barbra Kolasinski at her namesake brand within her Glasgow studio. Assisting in the auditing of digital communication strategy. Playing a lead role in a variety of marketing decisions and the creation of visual and written content for all digital channels including social media and e-commerce website.

    • United Kingdom
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Sales Consultant
      • Feb 2017 - Aug 2018

      Working in a luxury service orientated retail environment that requires a great depth of product knowledge and service excellence. Main focus was to build relationships with clients and be an ambassador for the premium brand image. ➢ Create rapport with customers and tailoring wealth of product and company knowledge to convey the founding principles of the British luxury brand.➢ Main responsibilities comprised of achieving individual and team KPI’s, completing weekly and daily administration tasks including sales figures, stock counts and trade reports.

    • Buying and Merchandising Internship
      • Aug 2017 - Aug 2017

      Month-long internship within Mulberry’s head office in Kensington, London working within the brands Buying and Merchandising department. Roles included executing tasks such as stock transfers, analysing consumer purchasing trends on tight deadlines to monitor future stock levels and minimise negative stock positions.

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Showroom Assistant
      • Oct 2016 - Oct 2016

      Week’s internship at American Womenswear designer Zac Posen within the Paris showroom at Fashion week spring/summer 2017. Role comprised of assisting head of sales to both Zac Posen and Zac by Zac Posen collections to ensure their high KPI’s were met. ➢ Ensuring the needs of Zac Posen buyers were exceeded and assist in the sales managers roles so they could focus on their high KPI’s and targets. ➢ Careful maintenance of showroom and handling of luxury apparel including visual merchandising of showroom, dressing showroom models, displaying garments to buyers and packaging of collections under short time constraints.

    • United Kingdom
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Sales Consultant
      • Aug 2015 - Aug 2016

      Working in a luxury service orientated retail environment that requires a great depth of product knowledge and service excellence. Main focus was to build relationships with clients and be an ambassador for the premium brand image. ➢ Create rapport with customers and tailoring wealth of product and company knowledge to convey the founding principles of the British luxury brand.➢ Main responsibilities comprised of achieving individual and team KPI’s, completing weekly and daily administration tasks including sales figures, stock counts and trade reports.

    • United Kingdom
    • Apparel & Fashion
    • 200 - 300 Employee
    • Style Consultant
      • Mar 2015 - Jun 2015

      Working within House of Fraser, Glasgow in a fast paced retail environment that prodomently focuses on outstanding customer service. ➢ Create trust with customers and provide accurate tailored fashion advice using brand Lookbook’s to help build brand loyalty. ➢ Ensuring visual standards are in line with Mint Velvet’s guidelines through housekeeping, replenishing and visual merchandising of both fixtures and mannequins. Working within House of Fraser, Glasgow in a fast paced retail environment that prodomently focuses on outstanding customer service. ➢ Create trust with customers and provide accurate tailored fashion advice using brand Lookbook’s to help build brand loyalty. ➢ Ensuring visual standards are in line with Mint Velvet’s guidelines through housekeeping, replenishing and visual merchandising of both fixtures and mannequins.

    • United Kingdom
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Style Consultant
      • Oct 2014 - Mar 2015

      Style consultant within House of Fraser, Glasgow concession comprising of Nicole Farhi and Fenn Wright Manson. Customer-focused retail environment that requires extensive product knowledge of both brands. ➢Role primarily focused on creating trust with repeat customers, through tailored personal styling and exceptional service. ➢Being an ambassador for the luxury brand image of Nicole Farhi. ➢ Being fluent in the use of state of the art Cybertill technology and EPOS system.➢Completing weekly administration tasks including sales figures, stock counts and trade reports.

    • United States
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Beauty Advisor
      • May 2014 - Oct 2014

      Consultant at one of the UK’s fastest growing beauty brands. Working in a busy, target focused, customers facing environment. Required tailored customer service and the ability to adapt product knowledge to a variety of customers. ➢ Responsibilities included achieving individual sales targets through one on one demonstrations and maximising sales by traffic stopping customers on shop floor in a friendly and confident manner. ➢ Working as part of a team to ensure targets, hygiene standards and appointments are met for an efficient working environment.

Education

  • Glasgow Caledonian University
    BA Honours International Fashion Branding, International Marketing
    2014 - 2018
  • ESCE
    BA Honours International Fashion Branding, International Marketing, International Fashion Branding
    2015 - 2016
  • Villanueva Centro University
    Fashion Retailing In Spain Summer Course, Fashion retailing
    2015 - 2015
  • Cardonald College
    NQ Portfolio Preparation, Design and Applied Arts
    2013 - 2014

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