Emma Ruth

Marketing Manager at The YGS Group
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Contact Information
Location
US
Languages
  • English -

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Credentials

  • Project Management Tracker Using Google Sheets
    Coursera
    Sep, 2021
    - Sep, 2024
  • Twitter Flight School
    Twitter
    Apr, 2016
    - Sep, 2024
  • Drawing and Painting in Photoshop - The Great Training
    lynda.com
    Jul, 2015
    - Sep, 2024
  • Sharing Photos with Instagram
    lynda.com
    Jul, 2014
    - Sep, 2024
  • The Creative Spark: Lauren Lemon, Creative Portrait Photographer
    lynda.com
    Jul, 2014
    - Sep, 2024
  • The Science of Logo Design
    lynda.com
    Jul, 2014
    - Sep, 2024
  • How to Serve Customers Using Social Media
    Lynda.com
    Jan, 2017
    - Sep, 2024
  • Bill George on Self Awareness, Authenticity and Leadership
    Lynda.com
    Nov, 2016
    - Sep, 2024
  • MailChimp Fundamentals
    Lynda.com
    Nov, 2016
    - Sep, 2024
  • Photoshop Masking and Compositing: Hair
    Lynda.com
    Nov, 2016
    - Sep, 2024
  • Writing Ad Copy
    Lynda.com
    Nov, 2016
    - Sep, 2024

Experience

    • United States
    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Marketing Manager
      • Feb 2022 - Present

      In this role I created marketing plans for our clients, and developed the print and digital marketing to support these plans. Original content was created for house ads, emails, media kits, and event marketing. In this role I created marketing plans for our clients, and developed the print and digital marketing to support these plans. Original content was created for house ads, emails, media kits, and event marketing.

    • United States
    • Retail
    • Digital Marketing Coordinator
      • Jul 2018 - Feb 2022

      As the digital marketing coordinator at York Wallcoverings, I write and design content for social media, work hand in hand with social media influencers, as well as create promotional videos and email marketing campaigns. As the digital marketing coordinator at York Wallcoverings, I write and design content for social media, work hand in hand with social media influencers, as well as create promotional videos and email marketing campaigns.

    • United States
    • Wellness and Fitness Services
    • Apparel Production Designer
      • Apr 2017 - Jul 2018
    • United States
    • Printing Services
    • 100 - 200 Employee
    • Graphic Designer
      • Apr 2015 - Apr 2017

      As a graphic designer, I work with our marketing team to create informative, eye catching pieces, both digital and print, for our sales force. I also work closely with our retail store to advertise upcoming sales and special events. I manage our social media pages by developing imagery, writing copy, and conversing with designers and customers on a daily basis. Some of my other responsibilities include training employees on how to use our digital asset management system and working with outside vendors to provide pricing on upcoming marketing pieces.

    • Junior Graphic Designer
      • Jun 2013 - Apr 2015

      I work hand in hand with our marketing team to create collection releases which are sent out to customers and displayed on our company website. I also design postcards, bookmarks and posters to advertise new products, as well as banners, signage, postcards and style guides for our retail store. Another daily task of mine is to manage the company's Instagram account, update our LinkedIn page and help update our website. I also photograph specialty products and company events and design our company newsletter.

    • Assistant Stylist
      • Mar 2012 - Jun 2013

      Attended design and color meetings for two stylists, took notes, and helped organize wallcovering collections. Researched new trends and styles in color and design within residential environments. Helped to assemble stylish wallcovering collections for domestic and international markets. Oversaw the layout and creation of sample books and met with Manufacturing to ensure the quality of printed products.

    • Graphic Design Intern
      • Mar 2011 - Mar 2012

      Designed email blasts, posters, and collection releases for new products. Learned how to set up design files for stylists to color, and mask photos for DPR (digital pattern replacement.) Assisted in the hand screen department to mix inks, and print samples on a carousel printing press.

    • Production Specialist and Graphic Designer
      • Sep 2011 - Mar 2013

      Custom Invitation & Stationary Design Custom Invitation & Stationary Design

Education

  • Drexel University
    Bachelors, Graphic Design
    2008 - 2012
  • Spring Grove High School
    High School
    2004 - 2008

Community

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