Emma Roberts

E-commerce Innovation & Partnerships Lead at Namogoo
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • E-commerce Innovation & Partnerships Lead
      • Jun 2018 - Present

      Namogoo develops customer journey innovation. My team leverages advanced behavior-analysis algorithms to help eCommerce websites match visitors with the promotion most likely to convert them into a sale at the minimal cost. Websites that utilize Namogoo Intent-Based Promotions benefit from higher margins and enjoy more sales for a lower promotion spend, while protecting the brands’ value. My role includes the following: - Establishing partnerships and supporting implementation of Namogoo’s intent-based promotion platform according to best practices - Relaying and advocating customer feedback into features and product capabilities; coordinating clients, R&D, product, and UI/UX teams - Helping clients in designing their end-customer journey, technical design of the process and ensuring short TTM and high-quality delivery - Deliver complete businesses solution including end to end integration with third parties (including FSL ,Marketing cloud, Salesforce, Priority and business partners)

    • Cyprus
    • Software Development
    • 1 - 100 Employee
    • E-commerce Predictive Analytics Specialist
      • 2016 - 2018

      - Leading all digital projects from initiation to live - Designing customer journeys that optimize customer experience and reaching business goals and KPI's - Improving conversion ratios (CRO) using advanced tools – Optimize, Google Analytics - Establishing and managing all digital assets – social media and affiliate program - Leading all digital projects from initiation to live - Designing customer journeys that optimize customer experience and reaching business goals and KPI's - Improving conversion ratios (CRO) using advanced tools – Optimize, Google Analytics - Establishing and managing all digital assets – social media and affiliate program

    • United Kingdom
    • Luxury Goods & Jewelry
    • 700 & Above Employee
    • Marketing & Growth
      • 2013 - 2016

      - Managing paid campaigns on Linkedin and Google - Analyze and optimize campaigns constantly to maximize revenue - Managing digital assets and ad campaigns in all chat arenas and social networks - Managing paid campaigns on Linkedin and Google - Analyze and optimize campaigns constantly to maximize revenue - Managing digital assets and ad campaigns in all chat arenas and social networks

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Digital Marketing Coordinator
      • 2011 - 2012

      - Collaborate with designers and copywriters in producing email campaigns and landing pages - Assist marketing manager in operating the production process of said creatives - Upload, localize, coordinate, and distribute social media banners, apps etc. - Collaborate with designers and copywriters in producing email campaigns and landing pages - Assist marketing manager in operating the production process of said creatives - Upload, localize, coordinate, and distribute social media banners, apps etc.

Education

  • University at Buffalo
    Bachelor's degree, Communication
    2008 - 2011

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