Emma Roberts
E-commerce Innovation & Partnerships Lead at Namogoo- Claim this Profile
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Bio
Experience
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Namogoo
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United States
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Technology, Information and Internet
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1 - 100 Employee
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E-commerce Innovation & Partnerships Lead
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Jun 2018 - Present
Namogoo develops customer journey innovation. My team leverages advanced behavior-analysis algorithms to help eCommerce websites match visitors with the promotion most likely to convert them into a sale at the minimal cost. Websites that utilize Namogoo Intent-Based Promotions benefit from higher margins and enjoy more sales for a lower promotion spend, while protecting the brands’ value. My role includes the following: - Establishing partnerships and supporting implementation of Namogoo’s intent-based promotion platform according to best practices - Relaying and advocating customer feedback into features and product capabilities; coordinating clients, R&D, product, and UI/UX teams - Helping clients in designing their end-customer journey, technical design of the process and ensuring short TTM and high-quality delivery - Deliver complete businesses solution including end to end integration with third parties (including FSL ,Marketing cloud, Salesforce, Priority and business partners)
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Tekma.io
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Cyprus
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Software Development
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1 - 100 Employee
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E-commerce Predictive Analytics Specialist
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2016 - 2018
- Leading all digital projects from initiation to live - Designing customer journeys that optimize customer experience and reaching business goals and KPI's - Improving conversion ratios (CRO) using advanced tools – Optimize, Google Analytics - Establishing and managing all digital assets – social media and affiliate program - Leading all digital projects from initiation to live - Designing customer journeys that optimize customer experience and reaching business goals and KPI's - Improving conversion ratios (CRO) using advanced tools – Optimize, Google Analytics - Establishing and managing all digital assets – social media and affiliate program
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Burberry
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United Kingdom
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Luxury Goods & Jewelry
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700 & Above Employee
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Marketing & Growth
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2013 - 2016
- Managing paid campaigns on Linkedin and Google - Analyze and optimize campaigns constantly to maximize revenue - Managing digital assets and ad campaigns in all chat arenas and social networks - Managing paid campaigns on Linkedin and Google - Analyze and optimize campaigns constantly to maximize revenue - Managing digital assets and ad campaigns in all chat arenas and social networks
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Cognizant
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Digital Marketing Coordinator
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2011 - 2012
- Collaborate with designers and copywriters in producing email campaigns and landing pages - Assist marketing manager in operating the production process of said creatives - Upload, localize, coordinate, and distribute social media banners, apps etc. - Collaborate with designers and copywriters in producing email campaigns and landing pages - Assist marketing manager in operating the production process of said creatives - Upload, localize, coordinate, and distribute social media banners, apps etc.
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Education
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University at Buffalo
Bachelor's degree, Communication