Emma MacDonald

Multi-Media Content Producer at ForHealth Consulting at UMass Chan Medical School
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Contact Information
us****@****om
(386) 825-5501
Location
Somerville, Massachusetts, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency

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Bio

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Credentials

  • Leading at a Distance
    LinkedIn
    Sep, 2020
    - Oct, 2024

Experience

    • United States
    • Business Consulting and Services
    • 200 - 300 Employee
    • Multi-Media Content Producer
      • Feb 2022 - Present
    • United States
    • Government Administration
    • 400 - 500 Employee
    • Digital Communications Manager
      • Mar 2020 - Feb 2022

      As Digital Communications Manager, I have supported ongoing public awareness campaigns, digital and social media strategy, and virtual event management during the COVID-19 pandemic for the Executive Office of Health and Human Services, the Commonwealth of Massachusetts’ largest Secretariat overseeing 12 state agencies and 2 soldiers’ homes as well as the state Medicaid and the Children’s Health Insurance Program (CHIP) program, MassHealth. Managed the social media, website, branding, digital presence, and communications calendar of the overall Secretariat and agencies and produced monthly internal newsletter from the Secretary, which is distributed to 22,000 state employees. Show less

    • United States
    • Individual and Family Services
    • 1 - 100 Employee
    • Director of Marketing & Communications
      • Feb 2018 - Mar 2020

      As the Director of Marketing & Communications at United South End Settlements (USES), I worked within the development and leadership teams, as well as across multiple programs, to highlight USES' profile and brand throughout the community as we implement the Vision125 5-Year Strategic Plan celebrating 125 years of service in the community. This position played a lead role in developing and executing USES’ marketing and brand awareness strategy through messaging, graphic design, web and social media, internal and external communications, community and media outreach, and planning and leveraging community engagement events. As the Director of Marketing & Communications, I also had responsibility in hiring, training, and managing members of the development team. In this role, also served as an official mentor and adjunct instructor to a College for Social Innovation fellow serving at USES. Show less

    • Hospitals and Health Care
    • 500 - 600 Employee
      • Apr 2017 - Feb 2018

      Building on previous responsibilities, supervised and mentored other team members, fully implemented and reported on communications strategies, and continued to wear many hats within the organization through transitions of staff and leadership.

      • Aug 2015 - Mar 2017

      Building on the responsibilities of previous Communications Consultant role, played a more integral part of engaging membership of 1199SEIU through digital and print platforms, managing projects like the union-wide newspaper, participating in campaign planning, and honing in on graphic design skills. Became increasingly involved in managing relationships with vendors and testing new communications tools.

      • Dec 2014 - Aug 2015

      Designed materials and coordinated other communications for campaigns to organize healthcare workers to join 1199SEIU United Healthcare Workers East, which has 56,000 members in Massachusetts and nearly 400,000 across the East Coast. Other duties included copyediting external and internal materials, writing blog posts, event planning, and coalition support.

    • United States
    • Political Organizations
    • 700 & Above Employee
    • Organizer
      • May 2014 - Nov 2014

      Facilitated organizing effort for adjunct faculty at Boston University as part of growing metro strategy in Boston. Duties included having one-on-one organizing conversations with professors, building and sustaining relationships with various constituencies, leading and facilitating meetings, identifying potential leaders, running campaign events, data work, producing communications material, and fostering relationships with students and community members to build allied support. Facilitated organizing effort for adjunct faculty at Boston University as part of growing metro strategy in Boston. Duties included having one-on-one organizing conversations with professors, building and sustaining relationships with various constituencies, leading and facilitating meetings, identifying potential leaders, running campaign events, data work, producing communications material, and fostering relationships with students and community members to build allied support.

    • United States
    • Civic and Social Organizations
    • Communications Intern
      • Jan 2014 - May 2014

      Aided Press Secretary in press relations, publicity material and other communications­related tasks. Internship included intensive training in the campaigns that Corporate Accountability International is running, including Challenging Corporate Control of Water, Food and Tobacco. Aided Press Secretary in press relations, publicity material and other communications­related tasks. Internship included intensive training in the campaigns that Corporate Accountability International is running, including Challenging Corporate Control of Water, Food and Tobacco.

    • United States
    • Music
    • 1 - 100 Employee
    • Box Office Coordinator
      • Dec 2013 - Apr 2014
    • Communications Assistant
      • May 2013 - Sep 2013

      Crafting, sending and following up on press releases and inquiries, drafting answers for candidate questionnaires, holding the responsibilities of being a press contact for the campaign, assisting City Councilor Felix Arroyo at events, utilizing social media on behalf of the campaign, composing blast e-mails, making phone calls to journalists and constituents, designing widely distributed campaign literature and published advertisements on Photoshop and InDesign, maintaining campaign website via WordPress, management of campaign interns, and all other necessary duties to prepare for the September 24th preliminary. Show less

    • Civic Engagement Volunteer
      • Jan 2013 - May 2013

      Update and keep track of Future Boston's Twitter account, research and report on local Boston events and politics, plan and execute civic engagement for the city adhering to the organization's mission, design promotional materials on Photoshop, and blog on company's website and Bostinno Channel. Update and keep track of Future Boston's Twitter account, research and report on local Boston events and politics, plan and execute civic engagement for the city adhering to the organization's mission, design promotional materials on Photoshop, and blog on company's website and Bostinno Channel.

    • United States
    • Individual and Family Services
    • 1 - 100 Employee
    • After School Volunteer and Teacher's Assistant
      • Sep 2012 - Jan 2013

      Assisting First and Second Grade Students with homework help, chaperoning and advising after-school activities (including going to the playground, visiting and participating in the Community Garden and several arts and crafts projects), working one-on-one and in small groups, mediating arguments and exploring imaginations. Assisting First and Second Grade Students with homework help, chaperoning and advising after-school activities (including going to the playground, visiting and participating in the Community Garden and several arts and crafts projects), working one-on-one and in small groups, mediating arguments and exploring imaginations.

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Marketing Intern
      • Dec 2011 - Dec 2012

      Crafted and prepared E-Blasts in PatronMail, designed and formatted postcards and flyers in InDesign, composed and initiated E-Mail Reminder program for New Rep subscribers, researched and implemented best practices for New Rep’s Facebook page and Twitter account, created and executed social media calendar for the runs of various shows, managed and updated New Rep’s press clippings and digital press files, created and analyzed web and social media reports with Google Analytics, assembled press kits for Opening Night performances, monitored media results and assembled New Rep’s press book and digital press kits. Show less

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Box Office Associate
      • Sep 2010 - Aug 2011

      Worked with ticketing software "Theater Manager" to sell tickets to patrons and subscribers, managed subscriptions, communicated to patrons of the theatre via e-mail and telephone, and sold concessions before performances. Worked with ticketing software "Theater Manager" to sell tickets to patrons and subscribers, managed subscriptions, communicated to patrons of the theatre via e-mail and telephone, and sold concessions before performances.

    • Marketing Intern
      • Dec 2010 - Jan 2011

      Made and received phone calls for the company's marketing team, assisted in planning events, and helped to design brochures for these events. Made and received phone calls for the company's marketing team, assisted in planning events, and helped to design brochures for these events.

Education

  • Emerson College
    BS, Marketing Communication
    2010 - 2014
  • Framingham High School
    2006 - 2010

Community

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