Manager, Brand Marketing and Digital Strategy

• Feb 2023 - Present

Associate Manager, Digital & Fan Marketing

• Nov 2020 - Feb 2023

I currently manage marketing and social media operations including campaign strategies, fan engagement, content marketing, and budgeting. This includes developing ongoing digital content and marketing strategies for Facebook/Instagram ads, email, TikTok, and web.

Coordinator

• Jan 2020 - Nov 2020

Focus on strategic partnerships, marketing, pre/post production, programming, and administrative support.

Intern

• Jun 2019 - Dec 2019

Live from the Artists Den is a critically acclaimed television music series best known for presenting intimate concerts by extraordinary artists in untraditional, often historic settings. The show connects fans with once-in-a-lifetime musical experiences from the industry’s finest acts. Live from the Artists Den has featured Adele, Shawn Mendes, John Legend, Alabama Shakes, Ed Sheeran, Imagine Dragons, and countless others. Venues include Graceland, the New York Public Library, The World’s Fair, and the Metropolitan Museum of Art. Show less

Public Relations Intern

• Sep 2018 - Dec 2018

I assisted with beauty and skincare accounts such as Johnson & Johnson, Physician's Formula, Cle de Peau, StriVectin, Patchology, and Renee Rouleau. My responsibilities included tracking print and digital placements, using Cision to contact editors, influencers, and makeup artists, assisting with major events, and proposing creative mailing ideas. I also orchestrated daily product sendouts and maintained accurate product inventory. I assisted with beauty and skincare accounts such as Johnson & Johnson, Physician's Formula, Cle de Peau, StriVectin, Patchology, and Renee Rouleau. My responsibilities included tracking print and digital placements, using Cision to contact editors, influencers, and makeup artists, assisting with major events, and proposing creative mailing ideas. I also orchestrated daily product sendouts and maintained accurate product inventory.

Digital Media Intern

• May 2018 - Aug 2018

As a Digital Media intern, I transferred magazine content from print to web and optimized stories and packages for digital media using a CMS. I used platforms such as WordPress, Hubspot, and Google Analytics and regularly drafted social media content, customizing copy for each platform and gaining experience in social media marketing. Additionally, I had the opportunity to pitch web articles and publish them online, making sure to write appropriate web headlines for SEO. As a Digital Media intern, I transferred magazine content from print to web and optimized stories and packages for digital media using a CMS. I used platforms such as WordPress, Hubspot, and Google Analytics and regularly drafted social media content, customizing copy for each platform and gaining experience in social media marketing. Additionally, I had the opportunity to pitch web articles and publish them online, making sure to write appropriate web headlines for SEO.

Marketing and Communications Intern

• May 2017 - Aug 2018

For two summers, I interned in the business and marketing office of my alma mater, Saint Ursula Academy. My responsibilities included writing press releases and copy for print materials, creating social media content, photographing at events and shoots, and assisting in the development of key messaging and branding ideas. On the administrative side, I filed press clippings, ads, and photos and updated media contact lists. During the summer of 2018, I was able to take on long-term storytelling projects that involved interviewing, writing, and independent planning. Show less