Experience

V. Fraas

• Germany
• Textile Manufacturing
• 1 - 100 Employee

• VP of Sales, Canada; Director of E-Commerce and Brand Strategy, North America

  • Jan 2021 - Present

  -Added responsibility to oversee B2B and B2C e-commerce strategy and management for NAM.

• VP of Sales, Canada and Director of Brand Strategy, North America

  • Jul 2018 - Present

  -Added responsibility to lead and oversee the Canadian multi-channel sales strategy for an $8M International wholesale and manufacturing business.-Manage the account management and sales support teams.

• Director of Brand Strategy, North America

  • May 2017 - Present

  -Responsible for assessing, selling and implementing a North American brand strategy roll-out to traditional and alternative retail channels. -Manage the financial, assortment planning, OTB and inventory management processes for the North American Market (NAM).-Oversee product selection for NAM from the Global Brand range.-Develop product for NAM with the internal design team to offset the global assortment and drive regional sales.



Oxford Properties Group

• Canada
• Real Estate
• 700 & Above Employee

• Retail Consultant

  • Sep 2016 - May 2017

  -As a client of Withit Consulting Ltd. -Coordinated and oversaw the launch of two 'POP UP' stores for Yorkdale Mall in support of the Canadian Arts and Fashion Awards (CAFA). -Executed the layout, merchandise strategy, brand adjacency mapping, inventory flow and management for two four month retail pop ups featuring multiple Canadian designers. -Responsible for the merchandise allocation and flow, retail pricing and merchandising strategies from raw space to final close-out for 15+ Canadian designer partaking in the initiative -Analyzed weekly sell-through, initiated re-orders to drive sales, reconciled sales/inventory results and worked with the sales operation team to optimize product knowledge and sales techniques. Show less



HUGO BOSS

• Germany
• Retail Apparel and Fashion
• 700 & Above Employee

• Senior Retail Buyer, DOS and Concessions Canada

  • Jan 2014 - Jan 2015

  My responsibilities include…

• Retail Buyer, Concessions Canada

  • Apr 2012 - Jan 2015



eLuxe

• Italy
• Retail

• Director of Merchandise

  • Aug 2011 - Dec 2011

  -As a client of Withit Consulting Ltd. -As a client of Withit Consulting Ltd.



Andrews

• Canada
• Retail
• 1 - 100 Employee

• Marketing Director/Senior Buyer

  • Sep 2006 - Oct 2010

  -As a client of Withit Consulting Ltd. -As a client of Withit Consulting Ltd.



Holt Renfrew

• Canada
• Retail
• 700 & Above Employee

• Senior Buyer and Product Developer

  • Jul 2000 - Jun 2006



Brown Thomas

• Ireland
• Retail
• 300 - 400 Employee

• Retail Management/Buyer Trainee

  • Mar 1998 - Jul 2000