Emma Li

Director Of Merchandising at Jiangsu Sainty Corp.Ltd.
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Contact Information
us****@****om
(386) 825-5501
Location
Shanghai, China, CN

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Experience

    • Apparel & Fashion
    • 1 - 100 Employee
    • Director Of Merchandising
      • Jun 2017 - Present

      Jiangsu Sainty Corp. Jiangsu, China The only free-lance job at Sainty, assist GM to run the business. Responsibilities include chairing buy meeting, arranging buy trip; leading merchandising team to develop merchandising skills; show room display, fabric library set up. Achievements: 1) Improved working efficiency by 15% by defining the priorities.. 2) Streamlined the merchandising SOP and work flow. 3) Reduced overall cost by 20% through developing new attractive products such as show room display, fabric lib set up to reuse the past shipment samples and fabric collections. 4) Successfully arranged and chaired buy meeting 5) Boost buy/sales by 5% Show less

    • Senior Merchandise Manager
      • Jan 2006 - May 2017

      The highest position a mainland people could obtain in Shanghai. Lead 3 different teams (11 subordinates) which include product development, people development, vendor compliance, sourcing, production planning, budget planning, supply chain management, preproduction testing, quality management. Achievements: 1) 3 rapid promotions in first 5 years at VF 2) Team from zero to 11 3) Ramped up production from revenue of 2 million USD in 2006 to more than 30 million USD in 2011 4) Led Lee, Wrangler Shanghai merchandising team, successfully shaped up SOPs for AP, EU and LA market respectively. 5) Improved OTP from 53% to 88% for Lee & Wrangler LA market by setting up better procedures and continuous quality improvement programs. 6) Cut-out generally 2 weeks by optimizing the development calendar/milestones, sales sample delivery 100% 7) Merged successfully HK merchandising team for EU market in 2011, insured smooth transaction. 8) Defective rate in DC remains at 2.5% 9) Zero claim 10) Staff turn-over rate below the Company average under tough business circumstances 11) Ready in place vendors: Streamlined supply chain to replace small subcontractors with 1st tier vendors to insure nothing goes awry 12) Shortened production lead-time by average 14days by proper planning. 13) Introduced new technologies and cost-down methodology and business model to reduce final testing cost by 50% and 25% respectively with zero capital investment. 14) Identified successors. Show less

  • The Ranik Group
    • Shanghai, China
    • Merchandise Manager
      • Mar 2004 - Dec 2005

      General operation responsibilities for the company which includes sampling, costing, fitting, testing, lab-dip and artwork approval, buy place, PO maintenance, production planning, shipments and quality insurance for Nike Team Sports. Achievements: 1) Successfully developed new product line (woven) when I took over 2) Number of developments have been doubled from 110 to more than 200 styles (times 10 for different artworks) 3) Being recognized as “the Most Important Employee in Ranik” by NTS customer 4) Enhanced style commercialization rate by 30% 5) OTD improved by 20% from 55% to 75% Show less

    • Senior Merchandiser
      • Oct 1999 - Dec 2003

      Responsibility for the company mainly include costing engineering, quotation calculation for all the customers, material calculation and purchasing, sample and production order sheet for manufacturing, production follow up, in-line and pre-final inspection. Achievements: 1) Developed skill on costing and quotation by breaking down the items 2) Duly well-trained by HK merchandising team leaders 3) Comprehended the whole merchandising structure and process 4) Assist the entire merchandising group, reduced their work-load by 10% 5) Independent conduct in-line and pre-final inspection, reduced wastage and improved pass-rate on final inspection. 6) Able to host foreign customers with minimum supervision Show less

  • KTT sportswear factory
    • Guangzhou, China
    • Merchandiser
      • Jul 1996 - Sep 1999

      Responsible for prototype making, customer specs translation, subcontracting follow-up. Achievements: 1) Gained basic understanding of being a merchandiser 2) Developed a certain skill on production knowledge Responsible for prototype making, customer specs translation, subcontracting follow-up. Achievements: 1) Gained basic understanding of being a merchandiser 2) Developed a certain skill on production knowledge

Education

  • 华东师范大学
    学士, 汉语言文学
    2010 - 2014

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