Assistant Brand Manager

• May 2016 - Present

Marketing Coordinator (Contract)

• May 2015 - Mar 2016

Inbound Marketing • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties, including blog posts, whitepapers, product videos, infographics, etc. • Grow new leads by converting site traffic through pay-per-click advertising, calls-to-action, landing pages, and lead generation content (including offers in consultation with the sales coordinator). • Optimize our marketing automation and lead nurturing processes through email, content, and social channels. • Track, measure, and analyse all initiatives to understand the cost of a lead and conversion ratios. Social Media • Build and manage the company’s social media profiles and presence, including Facebook, Instagram, LinkedIn, and additional channels that may be deemed relevant. • Create shareable content appropriate for the EBG network to help spread both our brand and our product line through the network. • Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences. • Run regular social promotions and campaigns and track their success (e.g. Facebook Likes, LinkedIn discussions, etc.). • Explore new ways to engage and identify new social networks to reach our target buyers. • Track, measure, and analyse all initiatives to report on social media ROI. Client Communication • Review and produce client communication tools in line with the client lifecycle/account management model • Assist sales with the development of proposals, corporate material and presentations • Develop product communication material such as product brochures, specification • Update the website with relevant product information. Show less

Account Manager - Creative Services

• Nov 2014 - Apr 2015

Management and coordination of all jobs coming in and out of studio. Proof checking for accuracy, quoting, managing budgets, studio team's daily jobs and time management. This role also extended to social media, blog writing, account management and content updates for clients and internal sites within the business. Management and coordination of all jobs coming in and out of studio. Proof checking for accuracy, quoting, managing budgets, studio team's daily jobs and time management. This role also extended to social media, blog writing, account management and content updates for clients and internal sites within the business.

Digital Project Executive

• Jan 2013 - Sep 2014

Key Achievements: - Management of 3rd biggest tourism based Facebook presence in Australia (circa 630,000 fans). - Established the Dreamworld Instagram presence, currently circa 13,000 Followers and regular content updates for engagement of the user base. - Established weekly and monthly reporting including driving outcomes as a result of the analysis - Creation of the Wildlife Al Twitter presence in support of the Dreamworld Coroboree precinct. Creation and execution of 12 Days of Christmas Facebook application and promotion. Show less

Account Manager

• May 2011 - Dec 2012

Key Achievements: - Managing the Telecom NZ EDM account and delivering new product releases including iPhone launches and internal marketing campaign driving staff to engage with customers via Facebook. - On-boarding of several new profitable clients including IAG, various City Councils and Seek Australia and NZ. - Met or exceeded financial and budget forecast targets set biannually. Key Achievements: - Managing the Telecom NZ EDM account and delivering new product releases including iPhone launches and internal marketing campaign driving staff to engage with customers via Facebook. - On-boarding of several new profitable clients including IAG, various City Councils and Seek Australia and NZ. - Met or exceeded financial and budget forecast targets set biannually.

Snr Digital Product Manager

• Jul 2010 - Feb 2011

Key Achievement: - Launched and managed the Vodafone Play website. This was their Entertainment and Media offering in New Zealand. Key Achievement: - Launched and managed the Vodafone Play website. This was their Entertainment and Media offering in New Zealand.

Website & Sponsorship Mgr

• Oct 2009 - Jul 2010

Key Achievements - Launch and maintenance of the Food TV and Living channel websites. - Training and Development of staff for maintenance and updating of website via CMS - Sponsorship and advertising coordination of well known personalities and clients. - Identified Dilmah Tea as a revenue opportunity and worked with site chef to create advertorial programettes Key Achievements - Launch and maintenance of the Food TV and Living channel websites. - Training and Development of staff for maintenance and updating of website via CMS - Sponsorship and advertising coordination of well known personalities and clients. - Identified Dilmah Tea as a revenue opportunity and worked with site chef to create advertorial programettes

Category/Product Manager, Graphics, WAP Services & Social Networking

• Nov 2001 - Oct 2009

- Signed, implemented and customer experience of key 3rd parties for T-World. - Drive development of new propositions, including writing Business Cases for revenue generating products including forecasting. - Creation and sole responsibility of day-to-day maintenance and ongoing development of Shopping & Travel channels. - Development of editorial content for the Travel & Home & Living channels. - Signed, implemented and customer experience of key 3rd parties for T-World. - Drive development of new propositions, including writing Business Cases for revenue generating products including forecasting. - Creation and sole responsibility of day-to-day maintenance and ongoing development of Shopping & Travel channels. - Development of editorial content for the Travel & Home & Living channels.