Public Relations Assistant

• Feb 2023 - Present

Marketing Strategist, Real World Course NYU

• Sep 2022 - Dec 2022

Work with the marketing team and executives to create a marketing strategy to revitalize the Angry Orchard product series. Work with the marketing team and executives to create a marketing strategy to revitalize the Angry Orchard product series.

Digital Marketing Intern

• May 2022 - Aug 2022

• Leveraged Google Analytics to analyze user behavior data and to create a conversion funnel blueprint to identify frictional touchpoints and provide user experience recommendations to the internal development team. • Monitored the website's SEO performance daily, and updated the content by optimizing over 100 keywords in the toys category. •Increased user engagement through online community building, product reviews, and video content creation across social media platforms. • Leveraged Google Analytics to analyze user behavior data and to create a conversion funnel blueprint to identify frictional touchpoints and provide user experience recommendations to the internal development team. • Monitored the website's SEO performance daily, and updated the content by optimizing over 100 keywords in the toys category. •Increased user engagement through online community building, product reviews, and video content creation across social media platforms.

New Media Intern

• Nov 2021 - Jan 2022

• Worked in a team of 6 to conceive and produce over 10 TikTok videos generating over 10 million views and 1 million engagements within a three-month period. •Published 5 articles sharing the work cultures of international companies and national hot topics, which have been read by more than 100K people. • Strengthened corporate relationships with three partners by developing detailed campaign creation processes and pitching personalized marketing plans. • Worked in a team of 6 to conceive and produce over 10 TikTok videos generating over 10 million views and 1 million engagements within a three-month period. •Published 5 articles sharing the work cultures of international companies and national hot topics, which have been read by more than 100K people. • Strengthened corporate relationships with three partners by developing detailed campaign creation processes and pitching personalized marketing plans.

Production Assistant

• Sep 2020 - Oct 2020

• Developed creative assets and sponsored media content to promote multiple national-level festivals' and live shows. • Participated in marketing budget management and social media marketing activations, reaching over 15 million users across the social media mix. • Developed creative assets and sponsored media content to promote multiple national-level festivals' and live shows. • Participated in marketing budget management and social media marketing activations, reaching over 15 million users across the social media mix.

Marketing Intern

• Jun 2020 - Jul 2020