Experience

WW

• United States
• Wellness and Fitness Services
• 500 - 600 Employee

• Marketing Manager - Products & Licensing

  • Dec 2015 - Present

  - responsibility for developing and implementing marketing plans for FMCG licensed food range and Studio products - managing FMCG packaging rollout reflecting global rebrand- briefing, managing, executing and reporting of ATL, digital, retailer and social marketing activity to ensure strong ROI, consistency and effectiveness- briefing and developing creative in line with brand guidelines- managing marketing budgets- working internationally, globally and locally with partners, agencies and internal teams

• Category Marketing Manager: Products & Healthcare

  • May 2013 - Dec 2015

  - developing and implementing marketing and brand strategy for Products and Healthcare businesses- monitoring and responding to consumer trends and competitor activity- commissioning and project managing qual and quant research projects- project managing UK first of partnership with private healthcare firm to offer services to their customers

• Senior Brand Manager: Weight Watchers Foods Licensed FMCG Range

  • Jun 2011 - May 2013

  - marketing planning to drive sales, create impact for both consumers, shoppers and retailers - analysing industry and brand data - media planning and creative execution across all channels incl. TV, press, outdoor, on pack, in-store, digital, social media, shopper, trade focused.- leading experiential brand awareness and sampling campaign- planning, monitoring and reporting campaign spend and marketing budgets

• Brand Manager: Weight Watchers Foods Licensed FMCG Range

  • Jun 2009 - May 2011

  - developing and executing annual brand plans and consumer-focused marketing activity incl. TV, press and poster advertising, PR, on pack offers, online advertising - assisting in strategic review of the UK food business, developing and implementing results



WW

• United States
• Wellness and Fitness Services
• 500 - 600 Employee

• Product Manager: Weight Watchers Foods Licensed FMCG Range

  • 2007 - 2009

  - marketing of products in WW Studios

• Marketing Assistant: Weight Watchers Foods Licensed FMCG Range

  • 2005 - 2007

  - developing relationships with key licensees- organising marketing activity to support products at retail

• Partnership Co-Ordinator: Weight Watchers Foods Licensed FMCG Range

  • 2003 - 2005

  - developing marketing collateral- approving packaging- packaging guidelines guardianship



Baan

• Software Development
• 1 - 100 Employee

• Marketing Assistant

  • 2001 - 2003

  - lead generating activities with Electronic, Aerospace & Defence and Automotive clients- developing of B2B marketing collateral- event organising - lead generating activities with Electronic, Aerospace & Defence and Automotive clients- developing of B2B marketing collateral- event organising