Experience

Greater New Orleans, Inc. – GNO, Inc.

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Social Media and Communications Manager

  • Jan 2023 - Present

• Social Media and Communications Associate

  • Jan 2021 - Jan 2023

  - Develops content and schedules all organic social media across Twitter, Facebook, LinkedIn, Instagram, and TikTok for multiple accounts associated with GNO, Inc. to 35,000+ followers collectively - Manages content on GNO, Inc.'s WordPress websites; tracks, analyzes, and reports on website statistics- Creates in-depth quarterly reports on social media accounts and SEO across all platforms and websites using Sprout Social Analytics, Google Analytics, and Google Search Console- Designs social media, email, and printed material for events, in addition to photographing events and sharing pictures and videos with stakeholders- Assists in managing the organization's email list and develops and designs newsletter content in MailChimp



Trumpet Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Coordinator

  • Nov 2019 - Dec 2020

  - Assisted with the setup and maintenance of digital marketing campaigns including programmatic display/video, paid search, paid social media, and other digital marketing channels. - Checked all areas of digital marketing campaigns to ensure campaign details are executed according to the media plan. - Gathered and organized campaign performance data using Google Analytics, Facebook Ads Manager, Vendor Platforms, Sizmek etc. Inputed performance data into tracking systems for reporting and analysis. - Worked with the internal team on optimization recommendations and prepares client-facing presentations. - Scheduled organic social media and gave the creative team recommendations based on performance. - Organized and verified invoices against orders for all digital marketing accounts.



Proyecto Montezuma Hostel

• Montezuma, Costa Rica

• Web Designer

  • Jul 2019 - Aug 2019

  -Developed a user-friendly design by programming site navigation, social media and website links, and organizing site content into a logical catalog -Managed, maintained and updated existing web site for users and provided customer service -Created and edited original graphics and stock photos -Created mobile friendly site -Applied SEO knowledge to web pages -Developed a user-friendly design by programming site navigation, social media and website links, and organizing site content into a logical catalog -Managed, maintained and updated existing web site for users and provided customer service -Created and edited original graphics and stock photos -Created mobile friendly site -Applied SEO knowledge to web pages



Click Here Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Analyst

  • Jun 2018 - Jun 2019

  -Managed a monthly budget of over $70,000 by creating detailed budget and strategy proposals for over 30 clients-Was responsible for creating all creative content for Facebook ads using Adobe Photoshop-Analyzed client's ads daily in Facebook Ads Manager and Google Analytics and made suggestions for opportunities to increase reach, engagement, and leads-Stayed up to date on best practices by completing monthly case studies from AB testing-Coordinated and assisted two interns' agendas and projects weekly-Created content and scheduled organic posts using Facebook BusinessManager and Loomly for over 10 national companies multiple times a week-Responded to client reviews on multiple platforms including Facebook, Google,and Yelp

• Social Media Marketing Intern

  • Feb 2018 - May 2018

  -Created content and scheduled organic posts using Facebook BusinessManager and Buffer for over 10 national companies multiple times a week-Responded to client reviews on multiple platforms including Facebook, Google,and Yelp



LSU Golf Course

• Baton Rouge, Louisiana Area

• Social Media Manager

  • Feb 2017 - May 2018

  -Developed and led implementation of social media and maintained all social media accounts -Coordinated 100-person shot gun start golf tournaments twice a week -Completed daily financial reports -Designed merchandise displays -Developed and led implementation of social media and maintained all social media accounts -Coordinated 100-person shot gun start golf tournaments twice a week -Completed daily financial reports -Designed merchandise displays



LeadAbroad

• United States
• Higher Education
• 1 - 100 Employee

• International Intern

  • Jun 2017 - Aug 2017

  -Assisted the Program Director in the execution of all program logistics; risk management, transportation, hotel check-in, service projects, tours and daily operations -Led lessons on personal development, planned and led activities in Rome with students -Regularly updated the company’s Facebook -Managed Rome Media Team in collection of materials for later marketing use -Assisted the Program Director in the execution of all program logistics; risk management, transportation, hotel check-in, service projects, tours and daily operations -Led lessons on personal development, planned and led activities in Rome with students -Regularly updated the company’s Facebook -Managed Rome Media Team in collection of materials for later marketing use



LeadAbroad

• United States
• Higher Education
• 1 - 100 Employee

• Campus Ambassador

  • Oct 2016 - Feb 2017

  -Pitched and recruited to clubs, sororities, and fraternities -Spoke with students on campus about opportunities with LeadAbroad -Pitched and recruited to clubs, sororities, and fraternities -Spoke with students on campus about opportunities with LeadAbroad



Kappa Kappa Gamma

• United States
• Non-profit Organizations
• 700 & Above Employee

• Risk Management Chair

  • Jan 2016 - Dec 2016

  -Elected by 300+ women to take charge of minimizing any situation that jeopardizes property or a person's health and safety, including emotional well-being -Managed a $70,000 budget and helped plan and execute events for chapter members -Elected by 300+ women to take charge of minimizing any situation that jeopardizes property or a person's health and safety, including emotional well-being -Managed a $70,000 budget and helped plan and execute events for chapter members