Emma Haak McKinley

Senior Director of Content & Community at Maven Clinic
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New York, US
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Experience

    • United States
    • Hospitals and Health Care
    • 400 - 500 Employee
    • Senior Director of Content & Community
      • Oct 2022 - 1 year 3 months

    • Director of Content & Production
      • Feb 2020 - Oct 2022

    • Uzbekistan
    • Information Services
    • 1 - 100 Employee
    • Senior Content Manager, WeWork Labs
      • Jun 2018 - Feb 2020

      Leading all internal content initiatives for WeWork Labs

    • Book and Periodical Publishing
    • 700 & Above Employee
    • Freelance Content Creator
      • Jan 2018 - May 2018

      Created digital and feature content for Oprah.com, O, the Oprah Magazine, and Northwestern Mutual

    • United States
    • Wellness and Fitness Services
    • 200 - 300 Employee
    • Deputy Editor
      • Sep 2017 - Jan 2018

      Greater New York City Area Created and executed on Thrive Global’s content strategy, including overseeing daily content and long-term editorial initiatives, editing 20+ pieces of content per week. Conceptualized, created and curated content for Thrive’s corporate clients and partners. Oversaw content and strategy for Thrive’s weekly newsletter.

    • Senior Editor
      • Feb 2017 - Aug 2017

      Greater New York City Area

    • Health Editor
      • Apr 2015 - Jan 2017

      - Analyze traffic and performance metrics to inform future content and strategy - Generate ideas for original health content and write 3 to 4 pieces of original content per week - Assign and edit freelance health stories - Produce videos for #OWNSHOW, an original video series on Oprah.com. Generate topic ideas, find experts, conduct pre-interviews, create script/bullet points for talent, provide edit notes and feedback before final cut goes live - Create lineup for and write the… Show more - Analyze traffic and performance metrics to inform future content and strategy - Generate ideas for original health content and write 3 to 4 pieces of original content per week - Assign and edit freelance health stories - Produce videos for #OWNSHOW, an original video series on Oprah.com. Generate topic ideas, find experts, conduct pre-interviews, create script/bullet points for talent, provide edit notes and feedback before final cut goes live - Create lineup for and write the weekly Oprah.com health newsletter - Review O, The Oprah Magazine health content before it goes live on Oprah.com. Show less

    • Associate Editor
      • Mar 2014 - Apr 2015

      - Assigning editor on FOB health news section, assign and edit health news and health evergreen stories for prevention.com - Serve as first top editor for all in-book beauty content, including FOB beauty news section and beauty features, top edit beauty pieces for prevention.com - Report, write, and edit health pieces for feature packages • Oversaw annual beauty awards, including submission and testing process, reader and expert recruitment, and in-book feature copy • Spearheaded… Show more - Assigning editor on FOB health news section, assign and edit health news and health evergreen stories for prevention.com - Serve as first top editor for all in-book beauty content, including FOB beauty news section and beauty features, top edit beauty pieces for prevention.com - Report, write, and edit health pieces for feature packages • Oversaw annual beauty awards, including submission and testing process, reader and expert recruitment, and in-book feature copy • Spearheaded searches for real women to be included in feature packages and write short pieces on their stories for in-book • Help conceptualize beauty features on hair, makeup, and skincare; conduct searches for real women to serve as models and coordinate makeovers to shoot for in-book and online Show less

    • United States
    • Media Production
    • 700 & Above Employee
    • Assistant Health Editor, O, The Oprah Magazine
      • Jan 2012 - Feb 2014

      Edited and wrote for O's Feeling Good section, assisted with food coverage, and contributed ideas, reporting, and writing for feature well stories as well as FOB pieces

    • Financial Services
    • 1 - 100 Employee
    • Freelance Reporter and Writer
      • Oct 2011 - Dec 2011
    • Editorial Intern
      • Mar 2011 - Oct 2011

      - Pitching, reporting, and writing short magazine features and infographics - Helping create and conceptualize multimedia content for Fast Company iPad apps - Researching, reporting, and writing sidebars for several major feature stories, including July/August 2011 article on Ticketmaster and September 2011 article on oil and gas exploration in Israel - Extensive fact checking ranging from science/tech feature on fossil fuel discoveries to human interest feature on disaster relief… Show more - Pitching, reporting, and writing short magazine features and infographics - Helping create and conceptualize multimedia content for Fast Company iPad apps - Researching, reporting, and writing sidebars for several major feature stories, including July/August 2011 article on Ticketmaster and September 2011 article on oil and gas exploration in Israel - Extensive fact checking ranging from science/tech feature on fossil fuel discoveries to human interest feature on disaster relief efforts in Haiti Show less

    • Freelance Writer
      • Jun 2009 - Jan 2011
    • Editorial Intern/Contributing Writer
      • Jun 2009 - Sep 2009

      • Contracted to report and write freelance articles including feature guide to winter activities in Boston, profile on prominent local historical figure, and profile on local glassblowing studio • Researched local events and developed monthly calendars • Extensive fact checking, including annual Philanthropy issue

    • Media Production
    • 1 - 100 Employee
    • Editorial Intern
      • Mar 2009 - Jun 2009

      • Reported and co-wrote several articles, including feature on economical travel destinations • Pitched, reported, and wrote FOB piece breaking down prices of movie tickets • Extensive fact checking on freelance written articles • Provided simultaneous research and fact checking support for multiple senior editors and writers • Managed searches to find real people to be included as anecdotal examples in feature articles and monthly departments

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editorial Intern
      • Jun 2007 - Sep 2007

      • Extensive fact checking, including annual Boston’s Best issue • Compiled calendar listings section for each issue • Reported and wrote FOB pieces on student discounts and summer life-guarding

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Public Relations Intern
      • Jun 2007 - Sep 2007

      - Assisted in writing and distribution of press releases - Developed and maintained database of press mentions and clippings - Participated in interviews with customers and analysts

Education

  • Northwestern University
    BS, Journalism, History
    2006 - 2010
  • Danish Institute for Study Abroad
    European History and Culture
    2008 - 2008

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