Emma Haak McKinley
Senior Director of Content & Community at Maven Clinic- Claim this Profile
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Experience
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Maven Clinic
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United States
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Hospitals and Health Care
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400 - 500 Employee
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Senior Director of Content & Community
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Oct 2022 - 1 year 3 months
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Director of Content & Production
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Feb 2020 - Oct 2022
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WeWork
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Uzbekistan
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Information Services
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1 - 100 Employee
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Senior Content Manager, WeWork Labs
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Jun 2018 - Feb 2020
Leading all internal content initiatives for WeWork Labs
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freelance editor/writer
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Book and Periodical Publishing
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700 & Above Employee
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Freelance Content Creator
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Jan 2018 - May 2018
Created digital and feature content for Oprah.com, O, the Oprah Magazine, and Northwestern Mutual
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Thrive Global
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United States
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Wellness and Fitness Services
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200 - 300 Employee
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Deputy Editor
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Sep 2017 - Jan 2018
Greater New York City Area Created and executed on Thrive Global’s content strategy, including overseeing daily content and long-term editorial initiatives, editing 20+ pieces of content per week. Conceptualized, created and curated content for Thrive’s corporate clients and partners. Oversaw content and strategy for Thrive’s weekly newsletter.
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Senior Editor
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Feb 2017 - Aug 2017
Greater New York City Area
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Health Editor
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Apr 2015 - Jan 2017
- Analyze traffic and performance metrics to inform future content and strategy - Generate ideas for original health content and write 3 to 4 pieces of original content per week - Assign and edit freelance health stories - Produce videos for #OWNSHOW, an original video series on Oprah.com. Generate topic ideas, find experts, conduct pre-interviews, create script/bullet points for talent, provide edit notes and feedback before final cut goes live - Create lineup for and write the… Show more - Analyze traffic and performance metrics to inform future content and strategy - Generate ideas for original health content and write 3 to 4 pieces of original content per week - Assign and edit freelance health stories - Produce videos for #OWNSHOW, an original video series on Oprah.com. Generate topic ideas, find experts, conduct pre-interviews, create script/bullet points for talent, provide edit notes and feedback before final cut goes live - Create lineup for and write the weekly Oprah.com health newsletter - Review O, The Oprah Magazine health content before it goes live on Oprah.com. Show less
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Associate Editor
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Mar 2014 - Apr 2015
- Assigning editor on FOB health news section, assign and edit health news and health evergreen stories for prevention.com - Serve as first top editor for all in-book beauty content, including FOB beauty news section and beauty features, top edit beauty pieces for prevention.com - Report, write, and edit health pieces for feature packages • Oversaw annual beauty awards, including submission and testing process, reader and expert recruitment, and in-book feature copy • Spearheaded… Show more - Assigning editor on FOB health news section, assign and edit health news and health evergreen stories for prevention.com - Serve as first top editor for all in-book beauty content, including FOB beauty news section and beauty features, top edit beauty pieces for prevention.com - Report, write, and edit health pieces for feature packages • Oversaw annual beauty awards, including submission and testing process, reader and expert recruitment, and in-book feature copy • Spearheaded searches for real women to be included in feature packages and write short pieces on their stories for in-book • Help conceptualize beauty features on hair, makeup, and skincare; conduct searches for real women to serve as models and coordinate makeovers to shoot for in-book and online Show less
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Hearst Magazines
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United States
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Media Production
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700 & Above Employee
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Assistant Health Editor, O, The Oprah Magazine
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Jan 2012 - Feb 2014
Edited and wrote for O's Feeling Good section, assisted with food coverage, and contributed ideas, reporting, and writing for feature well stories as well as FOB pieces
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Various
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Financial Services
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1 - 100 Employee
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Freelance Reporter and Writer
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Oct 2011 - Dec 2011
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Editorial Intern
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Mar 2011 - Oct 2011
- Pitching, reporting, and writing short magazine features and infographics - Helping create and conceptualize multimedia content for Fast Company iPad apps - Researching, reporting, and writing sidebars for several major feature stories, including July/August 2011 article on Ticketmaster and September 2011 article on oil and gas exploration in Israel - Extensive fact checking ranging from science/tech feature on fossil fuel discoveries to human interest feature on disaster relief… Show more - Pitching, reporting, and writing short magazine features and infographics - Helping create and conceptualize multimedia content for Fast Company iPad apps - Researching, reporting, and writing sidebars for several major feature stories, including July/August 2011 article on Ticketmaster and September 2011 article on oil and gas exploration in Israel - Extensive fact checking ranging from science/tech feature on fossil fuel discoveries to human interest feature on disaster relief efforts in Haiti Show less
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Freelance Writer
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Jun 2009 - Jan 2011
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Editorial Intern/Contributing Writer
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Jun 2009 - Sep 2009
• Contracted to report and write freelance articles including feature guide to winter activities in Boston, profile on prominent local historical figure, and profile on local glassblowing studio • Researched local events and developed monthly calendars • Extensive fact checking, including annual Philanthropy issue
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Money Magazine
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Media Production
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1 - 100 Employee
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Editorial Intern
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Mar 2009 - Jun 2009
• Reported and co-wrote several articles, including feature on economical travel destinations • Pitched, reported, and wrote FOB piece breaking down prices of movie tickets • Extensive fact checking on freelance written articles • Provided simultaneous research and fact checking support for multiple senior editors and writers • Managed searches to find real people to be included as anecdotal examples in feature articles and monthly departments
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Improper Bostonian
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Editorial Intern
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Jun 2007 - Sep 2007
• Extensive fact checking, including annual Boston’s Best issue • Compiled calendar listings section for each issue • Reported and wrote FOB pieces on student discounts and summer life-guarding
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EqualLogic
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IT Services and IT Consulting
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1 - 100 Employee
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Public Relations Intern
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Jun 2007 - Sep 2007
- Assisted in writing and distribution of press releases - Developed and maintained database of press mentions and clippings - Participated in interviews with customers and analysts
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Education
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Northwestern University
BS, Journalism, History -
Danish Institute for Study Abroad
European History and Culture