Experience

St Albans District Chamber of Commerce

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Business Manager

  • Jun 2019 - Present

• Membership Officer

  • Oct 2016 - Jun 2019



Bounty UK Ltd

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Retention Online Marketing Manager

  • Oct 2009 - Apr 2011

  - Developing and implementing a multi-channel retention strategy to deliver uniques, visits, impressions and dwell time metrics - Maximizing traffic and influencing consumer action to support wider key business objectives through email newsletter programme by segmenting and targeting Bounty users and sending them timely and relevant content - Creating sticky content and widgets to encourage repeat visits and increase dwell time - Utilising social media to engage members with content and build UGC - Driving members online from offline activity through Bounty guides - Developing PR initiatives to raise awareness of and drive traffic to Bounty.com such as Celebrity Dad of the Year Show less



Tiscali UK Ltd

• Senior Online Marketing Manager

  • Apr 2004 - Sep 2009

  - Developing and implementing online strategy to meet aggressive company acquisition, cost per acquisition and ROI targets - Forecasting and budgeting by online channel and managing multi-million pound budget to deliver optimal ROI - Maximising pay per click and organic traffic and sales from Google, Yahoo! and MSN - Setting up new and managing existing commercial relationships with strategic online partners such as Moneysupermarket.com, uSwitch.com and Simplify Digital - Managing and growing the affiliate programme through initiatives including sales volume bonuses, bespoke commission rates, fixed tenancies, competitions and promotions - Developing, implementing, testing and optimising display advertising and email campaigns - Weekly, monthly and quarterly reporting of KPIs with detailed analysis and insights to optimise future campaigns - Maximising upsell opportunities across the portal including product and customer upgrade pages and improving the online customer experience through the use of web analytics - Responsible for all commercial negotiations and relationships with media buying and planning and creative digital agencies - Line manager for one direct report, Online Upsell Manager Show less



Freeserve

• Technology, Information and Internet
• 1 - 100 Employee

• Online Marketing Executive

  • Sep 2001 - Mar 2004

  - Lead in all online marketing campaigns managing media and creative agencies and facilitating input from internal stakeholders - Development and implementation of strategies to acquire new customers, migrate existing users (e.g. from narrowband to broadband) and retain members through campaigns on both the Freeserve portal and external sites - Management of a multi-million pound budget - Measurement and optimisation of campaigns through weekly KPIs and campaign summary reports - Management of the online component of affiliate deals with companies such as Egg, Wellbeing, Charcol and Rivals and online sponsorships - Brand guardianship to ensure the Freeserve brand is consistent in all online marketing communications Show less