Experience

Sosemo

• United States
• Advertising Services
• 1 - 100 Employee

• Paid Media Manager

  • Mar 2022 - Present

  Developing $4M+ portfolio of Lead Gen Health, CPG, and B2B accounts, as well as the people and internal processes making them work.

• Senior Paid Media Strategist

  • Mar 2021 - Mar 2022

  - Directed & managed $3.5M annual media investment brand awareness & lead generation via SEM (Google, Bing, YouTube) and programmatic display (TTD, Swoop, DeepIntent, Basis)

• Paid Media Strategist

  • Feb 2020 - Mar 2021

  - Supported pods of 2 to provide stakeholders with end-to-end performance media research, planning and execution.

• Paid Media Associate

  • Oct 2019 - Feb 2020

  - Managed daily campaign optimizations & monitored for changes in competitive landscape.



Wilhelmina

• United States
• Entertainment Providers
• 400 - 500 Employee

• Social Media Marketing & Commercial Model

  • Aug 2016 - Aug 2019

  - Managed 2+ years of creative development and production to support weekly sponsored content on Meta - Won 6th/31K in online contest by optimizing audience targeting x creative messaging for most cost effective engagement - Managed 2+ years of creative development and production to support weekly sponsored content on Meta - Won 6th/31K in online contest by optimizing audience targeting x creative messaging for most cost effective engagement



Gambit Technologies

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Client Manager & Recruiter

  • Feb 2015 - Jul 2016

  Managed full-cycle recruitment, interview, and offer process for Fortune 500 fin/ad tech companies Managed full-cycle recruitment, interview, and offer process for Fortune 500 fin/ad tech companies



Columbia College, Columbia University

• United States
• Higher Education
• 1 - 100 Employee

• Program Lead

  • Feb 2013 - Sep 2013

  Led 10-person committee to plan/implement 2700+ person 7-day program incl. recruitment/training of 100 student volunteers; Convocation Speaker Led 10-person committee to plan/implement 2700+ person 7-day program incl. recruitment/training of 100 student volunteers; Convocation Speaker



Grassroots Campaigns

• Political Organizations
• 100 - 200 Employee

• Field Manager

  • Jun 2011 - Jul 2011

  Promoted from Fundraiser to Field Manager within a month Promoted from Fundraiser to Field Manager within a month