Emma Bayley
Product Development at Warner Bros. Discovery- Claim this Profile
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Topline Score
Bio
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Experience
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Warner Bros. Discovery
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United States
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Entertainment Providers
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700 & Above Employee
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Product Development
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Mar 2020 - Present
Having taken time out prioritising family, I am looking for an opportunity that harnesses my experience and interests gained through all my previous roles. I am currently on a short term contract with the Product Development team for Consumer Products in my previous role but now managing the Polish territory rather than UK Having taken time out prioritising family, I am looking for an opportunity that harnesses my experience and interests gained through all my previous roles. I am currently on a short term contract with the Product Development team for Consumer Products in my previous role but now managing the Polish territory rather than UK
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Brand Representative / Product Development
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Mar 2008 - Mar 2020
Brand ambassador on all product submissions - decisions based on whether product was in line with the brand strategy and the design on-brand, the creative goals met and art programme/artwork use, application and product quality. Effective processes and tight deadlines had to be consistently and efficiently maintained with management of all stakeholders such as Sales, Franchise Marketing, Senior Management, Film Makers and Licensees to ensure the development of product met creative and design standards, meeting core brand values, as well as financial and commercial expectations Show less
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HIT Entertainment
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Brazil
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Advertising Services
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1 - 100 Employee
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Marketing Manager
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Sep 2003 - Oct 2006
Worked on a range of popular children's properties such as Bob the Builder, Fireman Sam and Pingu to name just a few, promoting brands with broadcast partners, licensing programmes to licensees and supporting retail activations and all Home Entertainment releases with comprehensive marketing campaigns and PR launch events Worked on a range of popular children's properties such as Bob the Builder, Fireman Sam and Pingu to name just a few, promoting brands with broadcast partners, licensing programmes to licensees and supporting retail activations and all Home Entertainment releases with comprehensive marketing campaigns and PR launch events
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Discovery Inc
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United States
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Entertainment
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700 & Above Employee
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Marketing Executive
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Oct 1996 - Nov 2002
Worked in Trade Marketing and Consumer Marketing functions, collaborated to create integrated internal communications across on and off-air marketing, PR and content to achieve strong creative and effective message to consumer Executed marketing activity of Flagship Discovery Channel UK - Above the Line and Below the Line including TV ads, press, radio and national outdoor campaigns. Spent 2 years working on European territories with the marketing and PR agents in local markets and managing the creative, media planning and buying to work across different markets Show less
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Education
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The Manchester Metropolitan University
Bachelor of Arts - BA, Social Sciences