Experience

97th Floor

• United States
• Marketing Services
• 100 - 200 Employee

• Brand and Content Strategist

  • Dec 2022 - Present

  • Collect client work stories from in-house teams to create 30+ case studies demonstrating 97th Floor’s expertise • Scripted and planned footage/B-roll for 3 promotional videos• Plan and execute on content strategy, including social media, promotion, co-marketing • Wrote copy and recommended design for LinkedIn and Google ads• Assisted in rewriting website copy, establishing company values, POV and brand for rebrand • Coordinate and interview industry experts for collaboration in content Show less

• Marketing Specialist

  • Feb 2022 - Dec 2022

  •Interviewed industry experts to write long-form investigate marketing articles•Redesigned newsletter, increasing open rates from 20.1% to 30.9%•Researched, wrote, and designed email campaign workshop•Conducted keyword research to identify topics for expert marketing content

• Editorial Intern

  • Nov 2021 - Feb 2022



Brigham Young University

• United States
• Higher Education
• 700 & Above Employee

• Editorial Intern at Y Magazine

  • May 2022 - Jul 2022

  •Contributed story ideas for the magazine •Conducted research and interviews with professors and faculty •Wrote and edited articles for publication in print and online •Contributed story ideas for the magazine •Conducted research and interviews with professors and faculty •Wrote and edited articles for publication in print and online



BYU PRSSA

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Firm Director

  • Apr 2021 - Apr 2022

  •Planned monthly chapter events to help students network with professionals, build their portfolios, and prepare for future careers as skilled communicators. •Planned monthly chapter events to help students network with professionals, build their portfolios, and prepare for future careers as skilled communicators.



BYU Broadcasting

• United States
• Entertainment Providers
• 200 - 300 Employee

• Radio Producer

  • Dec 2020 - Nov 2021

  •Managed multiple segments for radio and podcast platforms at various stages of production •Identified smart and engaging content for the radio •Manage scheduling and logistics for the interview with guest or their publicity team •Conduct extensive research to create an interview outline that guides the conversation, identifying the stories that will hook our listeners and keep them coming back to our show. •Strategically schedule our fresh segments for airing to create thematic hours •Exceed weekly performance metrics at an average of 138% •Contribute copy for the web and Twitter. Check out a few of my favorite segments that I've produced: Show less



Brigham Young University

• United States
• Higher Education
• 700 & Above Employee

• Account Manager (Cell Phone Office)

  • Jun 2019 - Nov 2020

  •Manage the phone lines of all 14,000+ BYU staff, retirees, and their families on the BYU phone plan •Created concise, professional email templates for communication between the office and customers •Helped to maintain and strengthen business relationships with 3 different phone carriers by meeting with representatives monthly to advocate customer needs •Monitored customer satisfaction through Google reviews and surveys to determine how to deliver the best possible experience for users and protect a favorable reputation of the BYU Cell Phone Office Show less



BBVA in the USA

• United States
• Banking
• 700 & Above Employee

• Sales and Services Advisor

  • Oct 2018 - Apr 2019

  •Build long-term relationships with customers by selling banking products and services to improve their financial situation •Sell services including accounts, loans, and credit cards •Managed brand perception by reviewing customer feedback in weekly meetings to implement strategic plans to improve customer relations. •Consistently maximized sales production to exceed high quarterly goals by 30% •Balanced cash drawer •Build long-term relationships with customers by selling banking products and services to improve their financial situation •Sell services including accounts, loans, and credit cards •Managed brand perception by reviewing customer feedback in weekly meetings to implement strategic plans to improve customer relations. •Consistently maximized sales production to exceed high quarterly goals by 30% •Balanced cash drawer



The Church of Jesus Christ of Latter-day Saints

• United States
• Religious Institutions
• 700 & Above Employee

• Volunteer Representative

  • Mar 2017 - Oct 2018

  •Oversaw training for groups of 16+ other volunteers, ensured proper teaching protocols were used and coached inbound volunteers •Participated in leadership councils to determine the direction of our volunteer efforts. •Oversaw training for groups of 16+ other volunteers, ensured proper teaching protocols were used and coached inbound volunteers •Participated in leadership councils to determine the direction of our volunteer efforts.