Director of Sales - West & Export

• Sep 2021 - Present

• Manage West Division sales and oversee 13 states with 17 wholesalers , including AK, AZ, CA, CO, HI, ID, NM, NV, OR, MT, UT, WA & WY• Manage export sales and oversee 16 countries and foster relationships with 18 import partners, including Canada, Japan, Hong Kong, South Korea, Mexico, Cayman Islands, Turks & Caicos, USVI, Australia, Denmark, Finland, Norway, UK, Belgium, Israel & Sweden

Northwest and Export Sales and Brand Manager

• Jun 2020 - Sep 2021

• Managed Pacific Northwest sales territory, including 7 markets and 11 distributors• Oversaw inventory allocations, pricing, target forecast and fiscal budgets for 7 domestic markets• Managed Export sales, including 13 international markets and 16 import partners• Grew export markets by identifying target markets and establishing new importers• Oversaw inventory allocations, pricing, target forecast and fiscal budgets for 13 international markets• Served as manager for trade marketing projects for U.S. sales team Show less

Export Sales Manager and U.S. Market Manager

• Oct 2019 - May 2020

• Managed sales of 13 international markets and 16 import partners• Traveled extensively and served as in-market sales director• Oversaw inventory allocations, pricing, target forecast and fiscal budgets for 13 international markets• Supported U.S. sales team across a variety of domestic markets through sale blitzes, distributor sales meetings and consumer activations

Wine Educator

• Jun 2021 - Present

Deliver WSET coursework and administer examinations, along with general wine and wine education classes Deliver WSET coursework and administer examinations, along with general wine and wine education classes

Retail Account Manager - Wines & Champagnes

• Sep 2018 - Sep 2019

• Managed distributor relationship, conducted business reviews and oversaw inventory, pricing, forecasting and fiscal budgets for wine and Champagne 7 brand portfolio• Grew market share for Pernod Ricard brands in on and off premise by establishing key account relationships, executing programming and driving distributor sales teams• Served as an extension of the distributor sales force as its wine educator, brand expert and sales manager• Worked with HQ brand teams to develop and execute consumer activations, sponsorships and industry events to grow brand recognition Show less

Wine Ambassador

• Oct 2016 - Sep 2018

• Liaised between Pernod Ricard USA and Pernod Ricard Winemakers Australia marketing teams to align target audiences and trade programs for U.S. market• Served as extension of distributor sales force and executed targeted sales programs • Educated trade, consumers, distributor and internal employees on general wine knowledge and Pernod Ricard wines and Champagnes• Created and executed events, seminars and wine dinners• Participated at country of origin events and industry trade shows• Completed six-month intensive International Wine Ambassador program, including:o Wine business induction at Pernod Ricard Winemakers headquarters in Sydney, Australia; completed marketing, trade, public relations, finance, operations, digital, public speaking and sales training projectso Hands-on viticulture, and viniculture training and wine region education in Ribera del Duero & Rioja, Spain, Napa & Sonoma, California, Adelaide Hills, Barossa Valley, Coonawarra, Langhorne Creek & McLaren Vale, Australia and Marlborough, New Zealand Show less

WSET Educator

• Aug 2018 - Sep 2018

• Conducted WSET Levels 1, 2 and 3 coursework on behalf of the Dallas Wine Education Center during TexSOM and at the Center's academy • Conducted WSET Levels 1, 2 and 3 coursework on behalf of the Dallas Wine Education Center during TexSOM and at the Center's academy

Marketing & Operations Intern

• Jul 2016 - Sep 2016

• Developed content for second edition of the Asian Wine Review publication • Facilitated media and press exposure for release of the Asian Wine Review • Sourced wines from across Asia and coordinated imports for panelist review • Served as contributing writer to company's Tongue Travelers wine blog • Conducted consumer wine classes • Developed content for second edition of the Asian Wine Review publication • Facilitated media and press exposure for release of the Asian Wine Review • Sourced wines from across Asia and coordinated imports for panelist review • Served as contributing writer to company's Tongue Travelers wine blog • Conducted consumer wine classes

Marketing & Sales Assistant

• Sep 2015 - Jun 2016

• Administrative and customer service support for domestic and international sales • Oversaw social media platforms and managed trade and consumer engagement • Administrative and customer service support for domestic and international sales • Oversaw social media platforms and managed trade and consumer engagement

Sales & Hospitality Associate

• Jan 2016 - May 2016

• Customer service role providing a selection of international wines through weekly featured tastings and wines by the glass • Assisted customers with wine purchasing selection for on and off premise consumption and cellaring • Customer service role providing a selection of international wines through weekly featured tastings and wines by the glass • Assisted customers with wine purchasing selection for on and off premise consumption and cellaring

Cellar Door Sales Associate

• Sep 2015 - Dec 2015

• Hosted and engaged guests in intimate Cellar Door setting through seated tastings of Italian varieties • Hosted and engaged guests in intimate Cellar Door setting through seated tastings of Italian varieties

Cellar Door Sales Associate

• Feb 2015 - Sep 2015

• Luxury brand communicator and wine liaison of extensive Penfolds wine portfolio in newly opened Cellar Door through premium wine tasting and tour experiences • Luxury brand communicator and wine liaison of extensive Penfolds wine portfolio in newly opened Cellar Door through premium wine tasting and tour experiences

Cellar Club and Marketing Liaison

• Mar 2014 - Jan 2015

• Successfully oversaw and integrated all points of sale for Cellar Club, including e-commerce, phone, tasting room and on-premise events• Increased active Cellar Club membership to 2,000 members through proactive attrition-management system• Created, designed and executed all marketing initiatives for Cellar Club website, e-commerce campaigns, social media, posted mailings and tasting room collateral• Organized internal information management system for Cellar Club operating procedures, including tasting room POS manual and CRM order processing• Served as enthusiastic wine educator and brand ambassador to Cellar Club members, distributors and tasting room guests through phone sales, private tastings, Estate tours and summer vineyard hikes• Utilized developed direct sales expertise to assist with creation, training and promotional structuring of internal outbound phone sales department• Mentored internal phone sales team to better understand customers through engaged listening to secure sales, drive repeat purchases and increase direct sales revenue Show less

Consumer Sales Coordinator

• Feb 2013 - Mar 2014

• Supported marketing department with CRM reports, content creation & collateral reviews• Innovative content creator and communicator through social media platforms• Engaging customer communications liaison through inbound and outbound phones and email correspondence• Implemented operating procedures through documentation of workplace systems, including shipping logistics, online order processing, customer service inquiries, tasting room reservations and event bookings

Tasting Room Sales Associate

• May 2012 - Feb 2013

• Served as lead sales team member in tasting room and provided guests with unique winery experience

Banquet Captain

• May 2007 - Aug 2012

Marketing Intern

• Jul 2011 - Aug 2011

International Pinot Noir Celebration Linfield College Employee

• Jul 2011 - Jul 2011