Experience

Viv Higher Education

• United States
• Higher Education
• 1 - 100 Employee

• Marketing Manager

  • Nov 2021 - Present



Penn State University

• United States
• Higher Education
• 700 & Above Employee

• PSU 6 Instructor

  • Aug 2020 - Dec 2021

  Teach First-Year Seminar to students in Penn State's Division of Undergraduate Studies and Smeal College of Business. Facilitate student's adjustment to the high expectations, demanding workload, increased academic liberties, and other aspects of the transition to college life.

• Social Media Specialist

  • Oct 2019 - Nov 2021

  As a social media specialist, I created, edited, and scheduled content for Penn State's social media accounts, reaching a total of 1.5M+ followers. I performed community management by engaging with followers and answering questions and DMs. I offered support to the crisis management team by monitoring conversations across platforms, escalating concerns and drafting issues reports as needed.I analyzed monthly metrics to inform actionable insights, guide social strategies, and contribute to unit reports. These analytics helped me to strategize initiatives to engage with followers, participate in trends, and adapt to new platform features. Finally, my team helped provide assistance to and educate other University academic and auxiliary units on social best practices.

• Marketing Communications Specialist, Smeal Business Career Center

  • Jun 2018 - Sep 2019

  As a Marketing Communications Specialist for the Business Career Center, I oversaw all office marketing efforts and strategies. My office provided career coaching and professional development programming, and it was my role to make students aware of the benefits that engaging with our office can give them. I utilized print, digital, and social media to reach our audience of 7,000+ students across 20 campuses. I collaborated with internal Penn State offices and external companies to market 50+ events and programs per semester. To aid with marketing efforts, I oversaw one part-time intern.



Rowan University

• Higher Education
• 700 & Above Employee

• Marketing Consultant

  • Jan 2018 - May 2018

  As a marketing consultant in this hybrid honors course, I developed a product from conceptualization to mock launch in partnership with engineering students. We conducted industry research to provide input on feasibility, the competitive environment, and consumer insights. Upon completion of our research, we designed an implementation and investment plan to bring the product to market.

• Public Relations Coordinator

  • Aug 2015 - May 2018

  As Public Relations Coordinator, I managed Honors Student Organization communications to 500+ students. In Fall 2015, I started and oversaw production of the first ever Honors newsletter. I was responsible for sending weekly announcements to the Honors Concentration concerning Honors events, creating graphics and flyers, producing the Honors Newsletter, and updating bulletin boards.

• Dean's Office Intern

  • Sep 2014 - May 2016

  As a student worker, I was responsible for maintaining the Rohrer College of Business Twitter account, editing the Bottom Line (biweekly RCOB newsletter), creating flyers for RCOB events, answering phones, and providing guidance and answering questions for students.



TE Connectivity

• Switzerland
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Technical Marketing Intern

  • May 2016 - May 2018

  While interning at TE Connectivity, I partnered with a global team to support daily product launch activities and complete sales enablement tools. I established the scope, defined products, completed content and managed the design of new product solutions guides. I worked in Adobe Indesign to design creative documents that communicate the broad range of products TE offers.I facilitated the prioritization, schedule, and content delivery of sales enablement tools for select high priority products. I created and managed a product marketing database containing all relevant associated content to support both distributors and internal use in daily marketing activities.



Premier Legal Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Intern

  • Sep 2017 - Apr 2018

  At Premier Legal Marketing, I utilized Wordpress to update and edit client websites. I drove traffic to client websites by posting articles to HG.com and lawyers.com, online legal resource directories. At Premier Legal Marketing, I utilized Wordpress to update and edit client websites. I drove traffic to client websites by posting articles to HG.com and lawyers.com, online legal resource directories.



Alpha Sigma Alpha Sorority- Zeta Lambda Chapter

• Treasurer

  • Dec 2016 - Dec 2017

  As treasurer of the Zeta Lambda chapter, I managed a $50,000 chapter budget and ensured that chapter finances are in good order. I coordinated and collected timely dues payments from all members. I also collaborated with six other executive board members to make positive decisions that further chapter development. As treasurer of the Zeta Lambda chapter, I managed a $50,000 chapter budget and ensured that chapter finances are in good order. I coordinated and collected timely dues payments from all members. I also collaborated with six other executive board members to make positive decisions that further chapter development.



Lancaster General Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Compliance Intern

  • May 2015 - Aug 2015

  As a Compliance Intern, I created a marketing plan and communications for the Compliance Department Corporate Compliance Month. I compiled medical records and audits and entered them into systems such as Epic, Compass, and FairWarning. As a Compliance Intern, I created a marketing plan and communications for the Compliance Department Corporate Compliance Month. I compiled medical records and audits and entered them into systems such as Epic, Compass, and FairWarning.



Sloan's Pharmacy

• United States
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Pharmacy Technician/Sales Clerk

  • Aug 2011 - Aug 2014

  As a Pharmacy Technician and Sales Clerk, I was responsible for answering the phone and working at the register, assist in the pharmacy by counting pills and preparing prescriptions, maintaining the cleanliness of the pharmacy by cleaning and restocking shelves, and training new technicians as needed. As a Pharmacy Technician and Sales Clerk, I was responsible for answering the phone and working at the register, assist in the pharmacy by counting pills and preparing prescriptions, maintaining the cleanliness of the pharmacy by cleaning and restocking shelves, and training new technicians as needed.