Experience

BEAMING, Inc.

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing & Outreach Director

  • Mar 2022 - Present

  • Responsible for all marketing and communications initiatives, including strategy, writing, design and production of all new printed and electronic materials, including collateral, direct mail, email marketing, social media and video production • Create, promote and track fundraising campaigns • Facilitate new community partnerships and strengthen existing ones • Grant writing • Responsible for all marketing and communications initiatives, including strategy, writing, design and production of all new printed and electronic materials, including collateral, direct mail, email marketing, social media and video production • Create, promote and track fundraising campaigns • Facilitate new community partnerships and strengthen existing ones • Grant writing



Neenah Animal Shelter

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Capital Campaign Co-Chair (Volunteer)

  • Jan 2020 - Present

  • Developed Action Plan for implementation of the Capital Campaign • Set up Capital Campaign Committee, recruited members, manage volunteers • Created all marketing materials, coordinated and presented at kickoff event • Fundraising – helped raise more than $1.2 million for campaign • Developed Action Plan for implementation of the Capital Campaign • Set up Capital Campaign Committee, recruited members, manage volunteers • Created all marketing materials, coordinated and presented at kickoff event • Fundraising – helped raise more than $1.2 million for campaign



Valley Cats Cat & Kitten Rescue

• Founder and Marketing/PR Director (Volunteer)

  • Jul 2014 - Present

  Lead all-volunteer organization in all aspects of operations, including strategic management, foster home coordination, business partnerships, fundraising, medical care, volunteer recruitment, and all marketing and public relations activities. Lead all-volunteer organization in all aspects of operations, including strategic management, foster home coordination, business partnerships, fundraising, medical care, volunteer recruitment, and all marketing and public relations activities.



e-Impact Marketing Solutions

• Owner/Marketing Strategist

  • May 2010 - Present

  Please note that due to time constraints I am no longer able to accept new clients. I will continue to serve existing clients as needed. e-Impact Marketing Solutions specializes in helping small and medium-sized businesses and nonprofit organizations strengthen their Web presence through smart, cost-effective marketing techniques. I help clients with: • Custom website development including copywriting, design, programming and SEO for small businesses and nonprofits • Social Media/E-marketing/PR: Facebook, YouTube, LinkedIn, PPC, email marketing, online advertising, public relations • Writing/Strategy: marketing plans, brand development, naming, copywriting, fundraising, grant writing, market research • Traditional Marketing: print advertising, photography, videography, logos, brochures, collateral, direct mail, newsletters • Detailed report preparation and editing; infographics Show less



Reach Out Orphanage Ministries

• Development Director

  • Oct 2021 - Oct 2022

  • Led all marketing activities including writing, design and production of all printed materials and electronic communications • Created fundraising strategies and implemented targeted campaigns to specific vertical audiences • Designed new logo and designed, wrote and programmed entirety of new website makeroom.org • Led all marketing activities including writing, design and production of all printed materials and electronic communications • Created fundraising strategies and implemented targeted campaigns to specific vertical audiences • Designed new logo and designed, wrote and programmed entirety of new website makeroom.org



Sisters of the Sorrowful Mother

• United States
• Religious Institutions
• 1 - 100 Employee

• Communications Director

  • Sep 2010 - Mar 2021

  • Responsible for all communications and public relations activities, including strategy, writing, design and productionof all printed and electronic materials, including websites, collateral, presentations, infographics, photography and video production for the St. Clare of Assisi Region, the St. Francis of Assisi Delegation and the Franciscan Institute • Created social media content; update Facebook, YouTube, Instagram and Flickr accounts • Participated extensively in social justice, human trafficking and care of creation initiatives including grant management, report writing, infographic development and public speaking • Collaborated with other Congregations and nonprofit organizations on joint communications and social justice efforts • Worked in tandem with Archives to maintain image library; responsible for graphic asset management Show less



BrandDirections, Inc. | Branding, Packaging, Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter/Creative Director

  • Jun 2000 - May 2010

  Worked on virtually every type of marketing communications project with a wide variety of B2B and B2C clients in a team-focused environment. • Developed creative objectives and messaging strategies • Ensured visual marketing concepts and final projects meet business and creative objectives and are in alignment with brand attributes • Supervised and trained copywriting department; completed performance evaluations • Facilitated brainstorming sessions and lead creative teams on concept development • Advised clients on most appropriate and cost-effective integrated marketing strategies • Created integrated marketing communications and public relations plans • Developed brand positioning recommendations, naming and taglines • Researched and analyzed industry trends and competitive activity, then compiled data into strategic reports • Developed website information architecture and wireframes • Researched, developed and implemented keyword bidding/Pay-Per-Click/Search Engine Marketing, Search Engine Optimization, and Social Media/Viral Marketing programs • Conducted client presentations and sales meeting presentations • Tracked and analyzed campaign results and developed recommendations for testing, adjustments and improvements to increase effectiveness • Wrote promotional copy for direct mail and e-mail; print, online and broadcast advertising; packaging; POS; news releases; catalogs; sales collateral; Web sites; annual reports; newsletters/e-newsletters; grant proposals; fundraising projects • Conducted market research initiatives including primary and secondary research, conducting interviews, writing summaries and developing recommendations • Proofread/edited variety of projects prior to publication • Worked collaboratively with clients, internal teams to develop marketing materials • Built & maintained client relationships and responded directly to client requests and concerns • Analyzed project results & developed recommendations Show less



Hanson Dodge

• United States
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • 1999 - 2000

  Creative strategy and copywriting for local and national consumer and business-to-business accounts. Strategic marketing plans, creative platform development and copywriting for Web sites, collateral, packaging and more. • Created strategic marketing plans for regional and national accounts • Developed brand positioning recommendations and creative platform concepts • Conducted market research initiatives such as focus group seminars, customer interviews and e-mail surveys • Wrote promotional copy for Web sites, print and radio campaigns, packaging, POS, direct mail, news releases, brochures, catalogs and collateral • Edited and proofread a variety of projects prior to publication • Worked directly with clients to determine best strategies for project completion Show less



Panda Communications

• Belgium
• Public Relations and Communications Services
• 1 - 100 Employee

• Copywriter/Catalog Coordinator

  • Dec 1997 - Jul 1999

  Extensive copywriting and catalog production coordination for catalogs for the safety industry. Created workflow system for copy and proofing departments. Trained and supervised two copywriters. • Coordinated catalog content including copy, images, layout and production with clients and internal departments • Wrote copy for catalogs, brochures, POS and direct mail campaigns • Edited and proofread all project work prior to publication • Designed, implemented and monitored interdepartmental routing system • Coordinated daily production schedules for fifteen employees • Trained employees and supervised daily work for 2 copywriters and 3 interns • Designed and edited electronic page layouts for catalogs • Researched industry products and standards and wrote synopses • Coordinated vendor approvals for catalog pages prior to publication • Coordinated content and production of external newsletter • Created department training program and four reference manuals Show less



Kalmbach Publishing

• Editorial Assistant

  • May 1998 - Nov 1998

  Copywriting and story coordination with external writers for FineScale Modeler Magazine. • Edited manuscripts and reviewed photos from contributing writers • Proofed typeset copy, layouts and corrections in all stages of production • Verified facts and conducted research to supplement stories Copywriting and story coordination with external writers for FineScale Modeler Magazine. • Edited manuscripts and reviewed photos from contributing writers • Proofed typeset copy, layouts and corrections in all stages of production • Verified facts and conducted research to supplement stories