Senior Consultant & VP of Emmie in EMEA

• Mar 2023 - Present

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Senior Director of Consulting - International

• Jun 2022 - Feb 2023

CLIENT SIDE- Partnering with clients from all industries to achieve their RevOps goals- Working with clients across multiple timezones and being the key point of contact for all incoming work- Leading and delivering complex strategic initiatives for clients with senior internal stakeholders, such as: -- nurture strategy and roll-out -- reporting and attribution -- localisation and compliance -- database purging -- personas and segmentations -- lead scoring and business processes -- implementations & migrations -- lifecycle management -- marketing technology implementation / sunsetting -- creation of processes for better Sales and Marketing Alignment / a new MOps team- Working with clients to ensure all retainer time was utilised for priority tasks and projects- Leading working sessions with internal stakeholders to get projects over the finish line- Working with clients of all Marketo / SFDC knowledge levels- Being flexible with clients to be as integrated or specific as they neededAGENCY LIFE- Account Director for client accounts with multiple team members assigned- Leading an engaged and productive regional team of 7- Studio manager for incoming work based on the task required- Increase utilisation of the consulting team to reach their billable targets- Consistently in the top 3 for most billable hours for Consulting services- Mentoring junior members of the team in all regions, across multiple roles- Working with internal teams (project management, client success, sales) to identify areas of business growth, including scoping and new offerings- Business development and marketing activities (thought leadership, prospecting, referrals, live events)- On the Leadership team representing the international team- Engaging the remote team by leading regular culture building activities Show less

Director of Consulting - International

• Oct 2021 - Jun 2022

Marketo Consultant

• Mar 2021 - Oct 2021

Marketing Technology Manager

• Apr 2020 - Mar 2021

✪ Part of the marketing operations branch of the EMEA Creative and Media team at FBB, designing and activating large scale regional campaigns for its top tier B2B clients. ✪ Planning and activating campaigns in collaboration with cross functional colleagues, from customer first user journeys, to integrated automated programs with full reporting. ✪ Strategic automation partner for the EMEA managed services marketing team, holding a consultative and agency-style approach to creating nurture paths for onboarding new clients. Show less

Senior Marketing Operations Manager

• Jun 2019 - Mar 2020

My purpose was to lead an engaged and productive Marketing Operations team, to bring marketing campaigns to life for the Adecco Group portfolio of brands. The department was responsible for: customer lifecycle, marketing automation, design and UX, integrations, data analytics, candidate experience, helpdesk, production, project management, spend management and supplier relations. ✪ Ensure the business understands the value of great marketing by delivering high performing campaigns and assets in line with business objectives ✪ Create and defend processes and technology ✪ Motivate and empower the marketing operations team to reach their full potential ✪ Record all cost that flows through the department keeping a clear view of what and how we spend ✪ Take the marketing automation system (Marketo) implementation to the next phase, including always-on customer communication journeys, events promotion (in person and online) and automated lead routing with attribution Show less

Global Digital Marketing Manager

• Jan 2019 - May 2019

✪ Managing the Digital Marketing team at WGSN ✪ Supporting the launch of the new Beauty product by automating the subscriber newsletter, pulling information from the product and preferences databases into Marketo ✪ Define the data collection strategy across multi-lingual forms, including working with the Data and Strategy team to implement new CRM and automation technology to assist with data matching, cleaning and enrichment ✪ Collaboration with the global marketing, website, analytics, product, localization and design teams Show less

Demand Generation Manager & Internal Marketo Consultant [FTC]

• Nov 2017 - May 2018

✪ Driving the UK and Ireland's Marketo instance implementation to support the CMO's marketing transformation to an inbound model and demand generation team ✪ Marketo lead for the marketing automation system implementation project, including integrations with Salesforce and GDPR compliance. ✪ Working with IT, business leaders, change management, external agencies, sales directors and marketing directors to ensure alignment and integrated system roll-out ✪ Design and delivery of a full training for the marketing team, shaping the next generation of Marketo users for the group ✪ Working with the marketing production teams: design, digital, B2C, analyst; and brand marketing teams to ensure the system is fit for purpose and scalable long term ✪ Aligning marketing processes with sales strategy ✪ Advising the wider marketing teams on leveraging their use of Marketo ✪ Project and stakeholder management Show less

Global Digital Marketing Manager

• Aug 2017 - Oct 2017

✪ Digital professional focusing on global lead generation strategies and tactics to fuel the marketing engine✪ Multi-channel and complex campaign architect, including automation of processes and lead journeys ✪ Reporting on marketing generated revenue for the team and producing meaningful insights for the leadership team, using Marketo and Salesforce ✪ Marketing operations lead to deliver the digital side of the global marketing team's campaigns: segmentation, automation workflow map out, interactive elements, LinkedIn sponsored updates, adapting campaign for lead gen and lead nurture, and best practice for reporting on success✪ Defining, owning, building, managing and improving customer engagement programmes✪ Creating and sharing best practice across Korn Ferry to empower the global teams to take their campaigns to the next level✪ Encouraging the team to participate on global collaboration calls to showcase their complex marketing campaigns and leading on what topics they should present on✪ Management of our digital marketing agency and significant budget✪ Reporting to the Global Marketing Director Show less

Global Digital Marketing Specialist

• Nov 2015 - Jul 2017

✪ Supporting Hay Group's Marketo implementation globally across 100 users and 8 workspaces✪ Campaign architect✪ Working with the global marketing team to deliver the digital side of campaigns: segmentation, automation workflow map out, LinkedIn LLA and sponsored updates, adapting campaign for lead gen and lead nurture✪ Owning, managing and monitoring the customer engagement programmes✪ Implementing and sharing best practice for Marketo and lead generation✪ Everyday tools used: Marketo, Salesforce, Ion Interactive, LinkedIn Campaign Manager, Basecamp, Toggl, Gliffy, Photoshop, Jing, Office365✪ Reporting to the Global Digital Marketing ManagerMarketo Masters: The Globe Trotter - Most Successful Global Rollout Finalist - 2017 Show less

Global Marketing & Communications Executive

• Jun 2014 - Nov 2015

• Inbound marketer focusing on global lead generation strategies and tactics to fuel the sales pipeline: brainstorming, project management, programme building and implementation. • Using Marketo marketing automation platform to plan, develop, build, schedule run and report on all global email and operational campaigns; from launching new white papers with full nurture campaigns to educating people about our services through informative and relevant engagement streams. • Designing and producing on-brand print adverts, flyers, brochures, landing pages, web-banners, emails and gifs for all external marketing and communications projects. • Driving marketing and communications projects across Eastern Europe, Western Europe, Latin America, North & Central America, Asia Pacific, Australasia and the Middle East and North Africa, including multilingual copy, designs and cross cultural communication. • Supporting all global sales teams'​ efforts by delivering best practice SMarketing training (smart marketing), sharing campaign performance on Chatter, building and running integrated SFDC Salesforce campaigns and working with all levels of stakeholders across the company's teams: corporates, B2B, trade, governmental, academic, banks and agencies. Show less

Freelance Graphic Designer

• May 2014 - Nov 2015

List of clients include: Energeno Ltd • Design, write, prepare and dispatch a product launch email newsletter for a list of over 2,700 • Set up landing webpage and online payment facility OLIM Property Ltd • Design new corporate Powerpoint template for client portfolio presentations • Update all presentations to new style • Design email newsletter for estate agent audience • Source new imagery for newsletter and edit photos client presentations • Artwork for quarter page advert in Property Week magazine St George's University of London • Design a PowerPoint presentation for a medical audience Individuals • Invitations • Business Cards • Posters • Logos Show less

UK & International Marketing Officer

• Jan 2013 - May 2014

• Design and production of a comprehensive set of printed and digital collateral to showcase new and existing products for different markets, including product documentation and packaging.• Management of website content using effective SEO techniques across five country-specific webpages, ensuring company products appear in top 3 search results.• Copy writing for all collateral & digital content, this includes tailoring B2B and B2C messaging.• Management of fortnightly HTML newsletter for distributors, from content creation to e-distribution. The distribution list has grown sixfold over 9 months with a strong open rate for each campaign.• Management of Energeno’s social media strategy: growing Twitter following by 1000% to expand brand reach and create new leads, creating how-to YouTube videos and installation photo library on FlickR to support customers.• Organising Energeno’s participation at trade shows and training events from start to finish; responsible for the presentation of company through materials and stand design, as well as partnering with colleagues to secure their involvement where required.• Supporting distributors to ensure their representation of our products comply with our branding and core messaging.• Introduced and implemented CRM to support sales team, with now over 1,500 qualified leads and active contacts used for targeted email distribution lists.• Successful running of a mutually beneficial 6 week internship/work-experience programme. Show less

Marketing Coordinator

• Feb 2012 - Jan 2013

• Organising Energeno’s participation at trade shows and training events from start to finish; responsible for the presentation of company through materials and stand design, as well as partnering with colleagues to secure their involvement where required.• Introduced and implemented CRM to support sales team, with now over 1,500 qualified leads and active contacts used for targeted email distribution lists.• Coordinated distributor product training days.• Coordinated all research and development trials, the support desk administration and technical product documentation production.• Set up all of Energeno's social media and map out the strategy and updating. Show less

COO IT - Communications and Change Management Intern

• Jan 2012 - Feb 2012

• Preparing the corporate e-newsletter for all departments and shareholders. • Posting regularly to the internal blog to keep the global team updated. • Preparing the corporate e-newsletter for all departments and shareholders. • Posting regularly to the internal blog to keep the global team updated.

Sales, Marketing & Client Coordinator

• Nov 2010 - Dec 2011

• Creation of content for videos, presentations, brochures, product demonstrations and for internal use to showcase the product’s features. • Updating and posting content to website and social media platforms to reinforce product awareness. • Responsible for creation and e-distribution of quarterly newsletter to customers and shareholders. • Organising participation at B2B and B2C exhibitions, events and training days. • Owning the order process: from initial contact to product delivery, ensuring efficient sales. • Managing subscriptions, keeping CRM up to date and reporting for the board. Show less

Student Care Assistant

• Sep 2010 - Nov 2010

• Welcoming and preparing all new international students for the year ahead. • Informing staff and students of the required police registration monthly event, using digital. and traditional communications. • Welcoming and preparing all new international students for the year ahead. • Informing staff and students of the required police registration monthly event, using digital. and traditional communications.

Resort Representative

• Nov 2009 - Apr 2010

• Key member of resort management team, overseeing and motivating chalet staff. • Responsible for guests’ travel and resort activities. • Responsible for producing marketing material and content for head office for promotional use. • Main point of contact for on-site stakeholders maintaining a strong relationship with the company. • Key member of resort management team, overseeing and motivating chalet staff. • Responsible for guests’ travel and resort activities. • Responsible for producing marketing material and content for head office for promotional use. • Main point of contact for on-site stakeholders maintaining a strong relationship with the company.

Student Care Assistant

• Sep 2009 - Nov 2009

• Welcoming and preparing all new international students for the year ahead. • Organising and informing staff and students of the required police registration monthly event, using digital and traditional communications. • Welcoming and preparing all new international students for the year ahead. • Organising and informing staff and students of the required police registration monthly event, using digital and traditional communications.

EMEA Marketing and Communications Assistant

• Jul 2007 - Jul 2008

• Working within an international team across the EMEA region. • Defining, creating and distributing a wide range of marketing collateral in both French and English. • Liaising with team members and suppliers to ensure enough printed materials are delivered on time and within budget. • Uploading content for the intranet using the company CMS. • Working within an international team across the EMEA region. • Defining, creating and distributing a wide range of marketing collateral in both French and English. • Liaising with team members and suppliers to ensure enough printed materials are delivered on time and within budget. • Uploading content for the intranet using the company CMS.