Emilyn Carla Lopez

HubSpot Marketing Technology Specialist at notice U marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Philippines, PH

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5.0

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Tom Biggs

Carla and I worked together for over a year and she was a great asset to our Team. Always polite, professional and prompt, I would recommend Carla to any one looking to improve their marketing outcomes.

Jason Colosky

Carl was an incredible asset to the Verenia team. She worked in multiple positions during her time at Verenia and she consistently gave 100% effort and full attention. Carla quickly adapted to changing priorities and excelled at all of her responsibilities and tasks with professionalism and care. Carla is also a wonderful person to work with and would gladly recommend her wholeheartedly.

Andrea Levac

Carla is a smart and dynamic team member. While managing Carla at Verenia I saw her prove herself as a formidable and knowledgeable Marketing Coordinator. Her ability to adapt is one of her greatest strengths. Carla considers opposing ideas with grace and has admirable work ethic. I found her to be an exceptionally capable team member, with the ability to think strategically and develop the company's business. Carla’s ever growing knowledge combined with her ability to easily connect with people at an authentic level makes her a compelling addition to any team.

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Credentials

  • SEO Foundations
    LinkedIn
    Feb, 2021
    - Oct, 2024
  • Hubspot Marketing Software
    HubSpot Academy
    Jul, 2022
    - Oct, 2024
  • Hubspot Sales Software
    HubSpot Academy
    Jul, 2022
    - Oct, 2024
  • Hubspot Sales Software
    HubSpot Academy
    Jul, 2022
    - Oct, 2024
  • Google Ads Display Certification
    Digital Academy for Ads
    Jul, 2020
    - Oct, 2024
  • Google Search Ads Certification
    Digital Academy for Ads
    Jul, 2020
    - Oct, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • HubSpot Marketing Technology Specialist
      • Jun 2023 - Present

      𝙃𝙪𝙗𝙎𝙥𝙤𝙩 𝙊𝙣𝙗𝙤𝙖𝙧𝙙𝙞𝙣𝙜 𝙖𝙣𝙙 𝘾𝙡𝙞𝙚𝙣𝙩 𝙈𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩: • Streamlined client onboarding processes and effectively managed HubSpot accounts for all clients. • Ensured seamless transitions and a positive experience during the onboarding phase. 𝙒𝙤𝙧𝙠𝙛𝙡𝙤𝙬 𝘼𝙪𝙩𝙤𝙢𝙖𝙩𝙞𝙤𝙣: • Developed and implemented automated workflows, enhancing efficiency and reducing manual tasks. • Increased operational productivity by automating key procedures. 𝘿𝙖𝙩𝙖 𝙈𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩 & 𝙎𝙚𝙜𝙢𝙚𝙣𝙩𝙖𝙩𝙞𝙤𝙣: • Ensuring data accuracy and quality through data entry standards and duplicate prevention. • Data segmentation based on various criteria, such as lead status, sub-industry, engagement level and lifecycle stage. • Leveraged data insights to inform marketing strategies and decision-making. 𝙀𝙣𝙙-𝙩𝙤-𝙀𝙣𝙙 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝘾𝙖𝙢𝙥𝙖𝙞𝙜𝙣𝙨: • Led end-to-end creation and execution of marketing campaigns and engaging Email Direct Marketing (EDM) initiatives. 𝙃𝙪𝙗𝙎𝙥𝙤𝙩 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙖𝙩𝙞𝙤𝙣 𝙛𝙤𝙧 𝘾𝙡𝙞𝙚𝙣𝙩 𝙎𝙪𝙘𝙘𝙚𝙨𝙨: • Empowered clients to unlock their full potential with HubSpot by providing tailored solutions and guidance. • Aligned HubSpot capabilities with their unique business goals. 𝙎𝙮𝙨𝙩𝙚𝙢 𝙄𝙣𝙩𝙚𝙜𝙧𝙖𝙩𝙞𝙤𝙣: • Seamlessly integrated systems to enhance data flow and synchronization. • Enabled improved cross-functional collaboration and streamlined processes. 𝘾𝙪𝙨𝙩𝙤𝙢𝙞𝙯𝙖𝙩𝙞𝙤𝙣 𝙖𝙣𝙙 𝘾𝙤𝙣𝙛𝙞𝙜𝙪𝙧𝙖𝙩𝙞𝙤𝙣: • Customized HubSpot properties, objects, and association labels to meet unique clients' needs. 𝙁𝙤𝙘𝙪𝙨 𝙤𝙣 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 & 𝙎𝙖𝙡𝙚𝙨 𝙃𝙪𝙗: • Specialized in maximizing the potential of both Marketing Hub and Sales Hub functionalities. • Leveraged the full suite of HubSpot tools to drive marketing and sales success. Show less

    • Canada
    • Agriculture, Construction, Mining Machinery Manufacturing
    • 1 - 100 Employee
    • Marketing Coordinator
      • Feb 2022 - Apr 2023

      𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙘 𝙃𝙪𝙗𝙎𝙥𝙤𝙩 𝙈𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩: • Proactively managed and optimized HubSpot, leveraging its full potential to drive marketing and sales excellence. • Implemented innovative strategies to enhance lead generation and customer engagement. 𝙒𝙤𝙧𝙠𝙛𝙡𝙤𝙬 𝘼𝙪𝙩𝙤𝙢𝙖𝙩𝙞𝙤𝙣: • Designed and executed tailored workflows within HubSpot CRM, automating sales and marketing processes to maximize productivity. 𝘿𝙖𝙩𝙖 𝙈𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙖𝙣𝙙 𝙎𝙚𝙜𝙢𝙚𝙣𝙩𝙖𝙩𝙞𝙤𝙣: • Effectively segmented data to deliver highly targeted marketing campaigns. 𝘿𝙮𝙣𝙖𝙢𝙞𝙘 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝘾𝙧𝙚𝙖𝙩𝙞𝙤𝙣: • Produced engaging and industry-specific content for email marketing campaigns tailored to Construction, Aviation, Mining, and Facilities Management sectors. • Elevated brand messaging and engagement through compelling content. • Spearheaded social media campaigns, driving brand visibility and engagement. 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙘 𝙇𝙚𝙖𝙙 𝙉𝙪𝙧𝙩𝙪𝙧𝙞𝙣𝙜: • Built lead nurturing campaigns through strategic sales sequences. • Guided leads through the sales funnel, resulting in increased conversions and revenue. 𝙎𝙩𝙧𝙚𝙖𝙢𝙡𝙞𝙣𝙚𝙙 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙖𝙣𝙙 𝙎𝙖𝙡𝙚𝙨 𝘾𝙤𝙤𝙧𝙙𝙞𝙣𝙖𝙩𝙞𝙤𝙣: • Managed the marketing schedule for outbound activities, including e-blasts and email sequences. • Collaborated seamlessly with the sales team, fostering a cohesive and aligned marketing and sales approach. 𝘾𝙤𝙣𝙩𝙖𝙘𝙩 𝙎𝙤𝙪𝙧𝙘𝙞𝙣𝙜: • Generated new contacts from relevant industries (Construction, Aviation, Mining, Facilities Management) via Zoominfo, expanding the CRM database. • Enhanced the prospect pool for targeted marketing efforts. 𝙋𝙧𝙞𝙣𝙩𝙚𝙙 𝘾𝙤𝙡𝙡𝙖𝙩𝙚𝙧𝙖𝙡 𝙊𝙫𝙚𝙧𝙨𝙞𝙜𝙝𝙩: • Led the oversight of printed marketing collateral, overseeing creation and updates to align with brand messaging and strategy. Show less

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Coordinator, Demand Generation & PPC Specialist
      • Apr 2019 - Jan 2022

    • MDR Team Lead
      • Apr 2019 - Apr 2020

    • Sales and Executive Admin
      • Apr 2018 - Apr 2019

    • Social Media Specialist
      • Jan 2017 - Mar 2018

    • Internet Publishing
    • Social Media Specialist
      • Feb 2015 - Jan 2017
    • Singapore
    • Financial Services
    • 100 - 200 Employee
    • Credit Cards & Personal Loans Pre-Screening Officer
      • Mar 2012 - Jan 2015
    • Sales Officer
      • Jun 2011 - Feb 2012

Education

  • Far Eastern University
    Bachelor of Science in Commerce, Marketing/Marketing Management, General
    2007 - 2011

Community

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