Experience

ClockShark

• United States
• Software Development
• 1 - 100 Employee

• Demand Generation Marketing Manager

  • Apr 2023 - Present



Tinuiti

• United States
• Advertising Services
• 700 & Above Employee

• Paid Search Senior Specialist

  • Mar 2022 - Apr 2023

• Paid Search Specialist

  • Mar 2021 - Mar 2022



360i

• United States
• Advertising Services
• 100 - 200 Employee

• Media Manager | Paid Search

  • Jul 2019 - Mar 2021

  • Manage Equifax paid search campaigns, budgets and performance• Manage media budgets of $20 million+ while driving efficient performance KPIs • Recommend and implement strategic changes on bidding, pacing, keyword changes, and potential opportunities while keeping in mind the client’s KPI goals and budget • Train Junior Associates and Associate Media Managers on SEM fundamentals, delegate deliverables to ensure tasks are understood and completed, and serve as a mentor to junior team members • Established role in external and internal communications: external vendor communications, point of contact for other internal media channels, and external client communications• Compile weekly, monthly, and quarterly performance reports along with writing and presenting strategic insights to the client on each report• Assist the Media Supervisor and Director in forecasting and present monthly and yearly performance forecasts to the client • Understanding of complex paid media tactics including tagging, tracking, conversions, pixels, and audiences • Lead collaboration between data science, data analytics, and the search team to automate daily and weekly reports using advanced Excel functions and SQL Show less

• Associate Media Manager | Integrated Media

  • Aug 2018 - Jul 2019

  • Assisted in building, implementing and managing integrated paid media campaigns, budgets and performance reporting for Equifax• Analyzed key business performance indicators based on competitive analysis and market activity, drawing actionable insights for account optimization• Responsible for compiling, analyzing, and writing reporting notes on performance for client on weekly performance call• Utilized Excel to implement changes to campaign structure, landing pages, ad copy, ad structure, and keyword bids• Effectively monitored monthly budget and implemented budget adjustments to meet pacing goals Show less

• Junior Associate | Paid Search

  • Jun 2018 - Jul 2018

  • Assisted the Norwegian Cruise Line paid search team in all aspects• Updated daily pacing, performance, and budget reports in Excel• Monitored daily pacing to ensure client was meeting KPI goals within budget• Gathered data to recommend strategic changes on bidding, pacing, keyword changes, or potential opportunities• Attended internal and external meetings with clients, Google, Bing, and Kenshoo• Brainstormed engaging content for ad copy, headlines, and landing pages• Attended training on different aspects of the industry each day. This training included topics such as: the fundamentals of paid search, KPI metrics, pacing, budgeting, tracking, advanced Excel functions, QA, and many others. Show less



BBDO Atlanta

• United States
• Advertising Services
• 100 - 200 Employee

• Account Management Intern

  • May 2017 - Oct 2017

  • Supported the entire AT&T Account Management team for various needs: the mobility team, DirecTV team, and regional team. • With the transition between the BBDO ATL and BBDO LA office, I assumed the role of an account coordinator and also helped train the new team on AT&T regional responsibilities. • Trafficked all AT&T TV and radio traffic instructions for mobility, national TV broadband and internet, and regional. In addition, • Organized numerous sports sponsorship campaigns by trafficking radio, TV, static digital, animated digital, OOH, and pre-roll to the sponsorship contact. • Responsible for “AT&T Thanks” Live Nation paid social media campaign by communicating with clients and the media agency weekly to ensure posts go live on time and correctly • Worked closely between studio, the creative team, and client to ensure creative was on strategy, within budget, and meeting deadlines. As a part of my internship, I also had the unique opportunity to work with my intern class to create a full advertising campaign for a new business client. Afterwards, we pitched our campaign and strategy to BBDO executives. Show less



UGA Talking Dog

• Advertising Services
• 1 - 100 Employee

• Strategic Planner

  • Sep 2016 - May 2017

  • Extensively analyzed The Southern Brewing Company and competitors to provide a campaign concept and a problem solving plan to boost brand awareness and personality • Organized and provided insight from multiple focus groups and survey research taken from the local target audience. These focus groups provided insight into the rebranding process for the new logo, new social media plan, and new website. Surveys were used to identify current brand awareness, consumer habits, and brand loyalty in the industry. • Successfully increased The Southern Brewing Company’s Instagram average daily followers by 77% in three months and increased Facebook page likes by 12% throughout seven months. Along with my team, I also had the opportunity to present our final deck to a panel of top Atlanta advertising executives in order to showcase the work coming from our student-run agency. Feel free to check out some of the work we did over the course of seven months to establish a better brand presence in Athens for The Southern Brewing Company. Show less



Cardinal Digital Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Content and Brand Reputation Intern

  • Apr 2016 - Jul 2016

  • Assisted the content marketing team with strategy, planning, and implementation • Contributed brand reputation tactics for the Atlanta Papa John’s Pizza market • Assisted with search engine optimization for over twenty different clients • Completed an intensive social media competitive analysis for Papa John’s Pizza • Gained significant knowledge and training on Search Engine Optimization and Search Engine Marketing • Assisted the content marketing team with strategy, planning, and implementation • Contributed brand reputation tactics for the Atlanta Papa John’s Pizza market • Assisted with search engine optimization for over twenty different clients • Completed an intensive social media competitive analysis for Papa John’s Pizza • Gained significant knowledge and training on Search Engine Optimization and Search Engine Marketing



Towne Lake Hills Golf Club

• Woodstock, GA

• Server

  • Apr 2014 - Jul 2014



Corner Bistro

• Woodstock, GA

• Server

  • Apr 2013 - Aug 2013