Experience

Georgetown College

• Higher Education
• 200 - 300 Employee

• Associate Vice President of Marketing and Communications

  • Jul 2023 - Present

• Senior Director of Content Strategy

  • Sep 2022 - Jul 2023

  Develop written, video and social content for website, social media channels and internal communication outlets; serve as editor of Georgetown College's alumni magazine; assist with development of promotional collateral for Georgetown College; work with departments across the college to develop strategies to recruit and retain students; develop strategic local partnerships to promote Georgetown College and serve the community.



Lifepoint Health®

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director of Marketing and Communications

  • Jun 2021 - Aug 2022

  Direct strategic planning of marketing and communications for the Central Kentucky market, including Georgetown Community Hospital, Clark Regional Medical Center, Bourbon Community Hospital and Bluegrass Community Hospital. Duties include fundraising for Cancer Care Fund and American Heart Association, news writing and press releases for the market, organizational leadership to help achieve service line goals, and communicating complex healthcare information to the public through various marketing channels such as videos, social media, website, search engine marketing, direct mail, display events, radio, advertising and feature articles. Show less



Clark Regional Medical Center

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Marketing and Communications

  • Jun 2021 - Aug 2022

  Serve as Director of Marketing and Communications for Clark Regional Medical Center in Winchester, Kentucky. Serve as Director of Marketing and Communications for Clark Regional Medical Center in Winchester, Kentucky.



Georgetown Community Hospital

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Marketing and Communications

  • Jun 2021 - Aug 2022

  Serve as Director of Marketing and Communications for Georgetown Community Hospital in Georgetown, Kentucky. Serve as Director of Marketing and Communications for Georgetown Community Hospital in Georgetown, Kentucky.



Bourbon Community Hospital

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Marketing and Communications

  • Jun 2021 - Aug 2022

  Serve as Director of Marketing and Communications for Bourbon Community Hospital in Paris, Kentucky. Serve as Director of Marketing and Communications for Bourbon Community Hospital in Paris, Kentucky.



Bluegrass Community Hospital

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Marketing and Communications

  • Jun 2021 - Aug 2022

  Serve as the Director of Marketing and Communications for Bluegrass Community Hospital in Versailles, Kentucky. Serve as the Director of Marketing and Communications for Bluegrass Community Hospital in Versailles, Kentucky.



New Vista KY

• United States
• Mental Health Care
• 200 - 300 Employee

• Director of Community Engagement

  • Dec 2020 - Jun 2021

  Supervised a department of 12 people that work in the regional prevention center for New Vista, working on suicide prevention, substance use reduction, and mental health promotion in Central Kentucky; Developed strategic business relationships with community partners, providers, and stakeholders in a 17-county region to increase referrals, educate the public and promote healthcare services; Managed community relations including press releases, interview requests and media database; Assisted with employee newsletters, community partner e-blasts and internal communications as needed; Developed social media content for Facebook, LinkedIn, Twitter and Instagram. Show less

• Community Engagement Coordinator at New Vista KY

  • Sep 2018 - Dec 2020

  Promoted awareness of current services; identify service gaps and opportunities to enhance service offerings; developed and maintained relationships with community stakeholders; sought new opportunities for collaboration and partnership; coordinated community events.



University of Kentucky

• United States
• Higher Education
• 700 & Above Employee

• Research Assistant

  • Mar 2018 - Jun 2018

  Assist with completion of the Opioids Needs Assessment for Fayette County; contact local service providers who provide treatment, counseling, or emergency services; and develop report template, create graphics, conduct interviews, and locate latest opioids data. Assist with completion of the Opioids Needs Assessment for Fayette County; contact local service providers who provide treatment, counseling, or emergency services; and develop report template, create graphics, conduct interviews, and locate latest opioids data.



The Council of State Governments

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Policy Intern

  • May 2017 - Dec 2017

  Developed the 2017 Diabetes Report, including research, writing and 50-state survey; wrote BLOG posts and research briefs on a variety of public health topics; coordinated interviews and wrote articles for Current State newsletter and Capitol Ideas Magazine; performed health research accessing published literature, legislative resources, and historical data. Developed the 2017 Diabetes Report, including research, writing and 50-state survey; wrote BLOG posts and research briefs on a variety of public health topics; coordinated interviews and wrote articles for Current State newsletter and Capitol Ideas Magazine; performed health research accessing published literature, legislative resources, and historical data.



Don Jacobs

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing & Advertising Director

  • Aug 2009 - Aug 2016

  Directed all marketing activities for Don Jacobs Automotive; managed annual marketing budget and manufacturer CO-OP funds; supervised three marketing employees; designed creative materials such as brochures, billboards, banners, decals, e-blasts, signs, fliers; coordinated customer appreciation events, display events, owner clinics and special events. Directed all marketing activities for Don Jacobs Automotive; managed annual marketing budget and manufacturer CO-OP funds; supervised three marketing employees; designed creative materials such as brochures, billboards, banners, decals, e-blasts, signs, fliers; coordinated customer appreciation events, display events, owner clinics and special events.



Big Ass Fans

• United States
• Industrial Machinery Manufacturing
• 300 - 400 Employee

• Marketing Communications Manager

  • 2008 - Feb 2009

  Managed the advertising and editorial plan for industrial and commercial products; wrote copy for press releases, feature articles, brochures, direct mail and website; developed original creative concepts for new products including tradeshow, advertising, web content and other marketing materials; managed media and relations with local press and strategic partners. Managed the advertising and editorial plan for industrial and commercial products; wrote copy for press releases, feature articles, brochures, direct mail and website; developed original creative concepts for new products including tradeshow, advertising, web content and other marketing materials; managed media and relations with local press and strategic partners.



Valvoline Inc.

• United States
• Retail
• 700 & Above Employee

• Marketing Communications Specialist

  • Jul 2005 - Jul 2008

  Directed the development of collateral materials including point of purchase, print advertising, product and promotional sell sheets, newsletters and brochures; served as liaison between internal clients and graphic design team to ensure that the creative development, strategy and key deliverables are completed successfully; wrote copy for marketing materials including web content, trade articles, point of purchase materials, brochures, newsletters and brand messaging; managed workflow priorities and deadlines for collateral and packaging. Show less