Experience

EmpowerMe Living

• United States
• Real Estate
• 1 - 100 Employee

• Co-Founder

  • Nov 2022 - Present



Kendall Building Group

• Cincinnati, Ohio, United States

• Partner and President

  • Sep 2022 - Present



Industrious Marketing

• United States
• Advertising Services

• Founder and CEO

  • Jun 2020 - Present

  Founder and CEO of Industrious Marketing, a marketing practice primarily focused on: Marketing and Sales Alignment - bringing marketing and sales teams together to drive results Communications - elevating clients to thought leadership positions Event Planning and Execution - creating meaningful experiences through well-executed events Agency and Vendor Management - helping clients find and manage the right creative partners Founder and CEO of Industrious Marketing, a marketing practice primarily focused on: Marketing and Sales Alignment - bringing marketing and sales teams together to drive results Communications - elevating clients to thought leadership positions Event Planning and Execution - creating meaningful experiences through well-executed events Agency and Vendor Management - helping clients find and manage the right creative partners



H Venture Partners

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Vice President, Marketing and Communications

  • Jun 2020 - May 2021

  H Venture Partners invests in next generation consumer brands that are changing the way we live our lives. H Venture Partners is a venture capital firm that invests across the US and Canada. H Venture Partners invests in next generation consumer brands that are changing the way we live our lives. H Venture Partners is a venture capital firm that invests across the US and Canada.



Phillips Edison & Company

• United States
• Real Estate
• 200 - 300 Employee

• Associate Vice President of Marketing and Communications

  • Jan 2018 - May 2020

  Promoted to Associate Vice President. Currently responsible for strategic marketing initiatives for one of the nation’s largest owner-operators of grocery-anchored shopping centers with a portfolio of 340+ properties representing a total enterprise value of ~$7B. Major areas of focus include: vendor and agency management; public relations; internal associate communications; content strategy; marketing planning and sales support. • Lead the graphic design and intern team• Collaborate with executive leadership on two major company priorities: non-traded REIT equity captial raise effort and an initiative designed to enhance shareholder relationships• Manage critical relationship with joint venture partner to deliver content marketing and marketing automation campaigns driving sales results for third non-traded REIT fund• Execute annual company-wide conference and plan additional corporate events Show less

• Director of Marketing and Communications

  • Oct 2016 - Jan 2018

  Member of seven person marketing team dedicated to serving multiple internal constituents and promoting Phillips Edison & Company's external brand in the commercial real estate industry and beyond. • Executed marketing launch of private placement equity offering in conjunction with joint venture partner• Overhauled internal communications strategy resulting in consistent weekly emails, monthly newsletters and development of company core values and leadership traits• Partnered with HR to enhance employment brand in Cincinnati market Show less

• Director of Investor Relations, Phillips Edison Grocery Center REIT I and II

  • Sep 2013 - Oct 2016

  Served as Director of Investor Relations for two publicly registered non-traded REITs, Phillips Edison Grocery Center REIT I and Phillips Edison Grocery Center REIT II, now part of Phillips Edison & Company. Led sales and marketing launch of Grocery Center REIT II which ranked in the top three alternative investment products by sales volume in 2014.



Campus Crest

• Director of Marketing

  • Feb 2012 - Sep 2013

  Served as Director of Marketing for second largest student housing REIT in the country managing a portfolio of brands comprised of 44K+ beds across 26 states. Designed, implemented and measured ROI of strategic marketing and sales plans across portfolio with an annual budget of $3MM. Led the marketing team. Managed public relations and crisis communications.

• Director of Sales and Marketing

  • May 2010 - Feb 2012

  Developed the company's strategic sales plan which included market-based pricing, sales promotions and employee incentives. Led a team of five regional sales managers and the marketing team. • Increased portfolio occupancy 2% in 2011 and improved lease renewals from 38% to 48% • Developed and executed bi-annual Manager in Training program in 2011 which resulted in 15 new managers in 3 years; 3 of which received promotions • Led the sales team through the IPO process in 2010 and ensured the company achieved its target occupancy objective in order to go public Show less

• Assistant Director of Marketing

  • Sep 2009 - May 2010

  Supported the Chief Marketing Officer in the execution of the marketing strategy for the company. Managed creative agency and other marketing vendor relationships. Oversaw event planning at the property level. Monitored the social media strategy for the properties. • Promoted to Director of Sales and Marketing • Implemented centralized online ordering program for marketing goods which expedited deliveries and saved money



MXT Card Services

• Marketing Manager

  • Oct 2007 - Sep 2009

  Member of marketing team for new affinity credit card company responsible for driving new account acquisition and activation, managing affinity group relationships, loyalty marketing and rewards programs, and creative. • Managed creative agency relationships and oversaw execution of all digital and direct mail campaigns • Delivered two rewards programs built from the ground-up which involved: brand and design development, contract negotiation and execution, customer data transfer, implementing business rules for points processing, user acceptance testing and loyalty activation strategies • Launched event marketing acquisition channel which generated 60% of total application volume for 2008 Show less



NASCAR

• Spectator Sports
• 700 & Above Employee

• Senior Account Executive

  • Jul 2006 - Oct 2007

  Responsible for managing and executing key business venture initiatives for NASCAR’s licensing department encompassing financial products, affinity services, licensed restaurant and retail properties that generated $3-5+ MM in royalty revenue.• Served as the NASCAR liaison for the Hall of Fame project and managed communication, meeting planning and relationship building across multiple constituents including the City of Charlotte, the project design team and racing industry partners • Collaborated with licensees to strategically source and deliver event merchandise for race events in Mexico City, the inaugural Montreal race, and the NASCAR Hall of Fame• Generated new business revenue of $200K+ in international licensing deals Show less

• Account Executive

  • Jul 2005 - Jul 2006

  • Planned and executed the annual partnership summit for executive and 300+ licensing partners within budget• Managed the gift and novelty product category worth $1MM in annual royalty revenue• Promoted to Senior Account Executive

• Coordinator

  • Feb 2005 - Jul 2005

  • Member of team that launched international licensing business• Developed and implemented international royalty reporting system to track revenues shared with international partners and ensure accurate payment• Promoted to Account Executive