Emily B.

Search Engine Optimization Specialist at Spiral
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Contact Information
us****@****om
(386) 825-5501
Location
Potsdam, New York, United States, US

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5.0

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Zoren Pescador

I'm glad I was able to work with her. Emily is a great leader. Great motivator and supports you to do better. Her digital marketing skills and knowledge will help any company or business grow. She knows how to move your company to the next level.

Michael Robles

Emily has been the SEO director for our company, and she is simply amazing! Her expertise in SEO industry has been invaluable to our team and her results have exceeded expectations. She always comes up with fresh ideas to improve our rankings and increase website traffic. Emily is truly the best SEO director around!

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Credentials

  • BrightEdge Certified
    BrightEdge
    Oct, 2023
    - Oct, 2024
  • Google Ads (AdWords) Essential Training
    LinkedIn
    Jul, 2020
    - Oct, 2024
  • Google Analytics Essential Training
    LinkedIn
    Jul, 2020
    - Oct, 2024
  • The Science of Well-Being
    Yale University
    May, 2020
    - Oct, 2024
  • Mental Toughness Course
    National Academy of Sports Medicine (NASM)
    Apr, 2020
    - Oct, 2024
  • Leadership Foundations Certification
    Hilton Grand Vacations
    Nov, 2013
    - Oct, 2024
  • Local SEO
    Semrush
  • Technical SEO
    SEMrush Academy
  • Content Marketing Certified
    HubSpot Academy
    May, 2020
    - Oct, 2024
  • Growth-Driven Design Certification Course
    HubSpot
    Apr, 2020
    - Oct, 2024
  • Social Media Certified
    HubSpot
    May, 2020
    - Oct, 2024
  • Advanced Google Analytics
    Google Digital Academy (Skillshop)

Experience

  • Spiral
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Search Engine Optimization Specialist
      • May 2023 - Present

      • Enterprise SEO for (3) e-commerce sites • Enterprise SEO for (3) e-commerce sites

  • Ferocious Media
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Director of SEO
      • May 2022 - Mar 2023

      • Planned SEO strategy for nonprofits, healthcare, SMB, and e-commerce clients • SEO content strategy lead • People management-global team in the Philippines and U.S. • Employee of the Quarter | Q3 2022 • Planned SEO strategy for nonprofits, healthcare, SMB, and e-commerce clients • SEO content strategy lead • People management-global team in the Philippines and U.S. • Employee of the Quarter | Q3 2022

  • Altametrics
    • United States
    • Software Development
    • 1 - 100 Employee
    • Senior SEO Analyst
      • Nov 2021 - May 2022

      • Performed technical audits, on-page optimization, competitive analysis & keyword research • SEO and content team lead for department of 22 - global team in India and U.S. • Interim Demand Gen Director when current director on paternity leave • Communicated SEO strategy to web and product teams • Performed technical audits, on-page optimization, competitive analysis & keyword research • SEO and content team lead for department of 22 - global team in India and U.S. • Interim Demand Gen Director when current director on paternity leave • Communicated SEO strategy to web and product teams

  • MintnHoney LLC
    • Marketing Director
      • Sep 2018 - Nov 2021

      • Curated overall SEO strategy targeting health & wellness corporate clients • Increased organic social via Facebook, YouTube, & Instagram • Built organic backlinks to website to increase organic growth • Organic growth via UTM tracking: distribution list to 300 subscribers at a 5.1% CTR • Curated overall SEO strategy targeting health & wellness corporate clients • Increased organic social via Facebook, YouTube, & Instagram • Built organic backlinks to website to increase organic growth • Organic growth via UTM tracking: distribution list to 300 subscribers at a 5.1% CTR

  • HCA Healthcare
    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Marketing and Community Relations Manager
      • Aug 2016 - Sep 2018

      • Managed and maintained budget of $500,000 • Curated local organic backlinks with schools, HOAs, and sports organizations • Increased clinic volume with outdoor buys, digital media, and earned media • Increased brand awareness with B2C marketing campaigns for regional market • Managed and maintained budget of $500,000 • Curated local organic backlinks with schools, HOAs, and sports organizations • Increased clinic volume with outdoor buys, digital media, and earned media • Increased brand awareness with B2C marketing campaigns for regional market

  • Glacier Medical Associates
    • United States
    • Medical Practices
    • 1 - 100 Employee
    • Community Relations and Marketing Coordinator
      • Dec 2015 - Aug 2016

      • Cross promotional marketing with Glacier Med Spa & Glacier View Plastic Surgery • Re-designed websites with SEO best practices and UX design • Local Listing Management for Yelp, Healthgrades, and RateMDs • Local SEO for Google Business Profile • Organic social growth via Facebook and Facebook Groups • Cross promotional marketing with Glacier Med Spa & Glacier View Plastic Surgery • Re-designed websites with SEO best practices and UX design • Local Listing Management for Yelp, Healthgrades, and RateMDs • Local SEO for Google Business Profile • Organic social growth via Facebook and Facebook Groups

Education

  • California State University-Bakersfield
    Bachelor of Science, Business Marketing
    2009 - 2011
  • The Master's College
    Associate's Degree, Business Administration
    2007 - 2009

Community

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