Measurement Analyst

• Jun 2023 - Present

Senior Sales Planner

• Jan 2022 - May 2023

Sales Planner

• Sep 2020 - Dec 2021

Sales Planner

• Mar 2018 - Apr 2020

- Build and deliver media plans with custom campaigns against all media types from digital to print and mobile in the US, UK and EMEA markets with the use of Operative One and Lotame software.- Account management of designated customer relationships throughout RFP response process, which includes preparation, revision and ownership of digital/print media plans within order management system to be presented to agency and advertiser clients.- Engage production team for creative brainstorming, project creation and delivery to be presented to agency and advertiser clients.- Monitor and ensure campaign delivery and optimization management with DFP (Google Ad Manager), Nativo and Brightcove, working closely with ad ops team to track campaign’s delivery and performance as main point of client contact.- Deliver advertiser reporting including pacing/performance reports, screenshots, proof of implementation, campaign wrap-up decks and internal project post-mortems - Communicate client changes or feedback through production team or third party vendors for creative campaign executions.- Work with ad ops/business ops to resolve discrepancy resolution, invoice clearance, flight changes and optimizations for campaigns.- Manage multiple pitches, tasks and projects simultaneously in multiple global markets.- Lead a special project to update the team's Salesforce account to meet our current business needs. Show less

Sales & Marketing Coordinator, Americas

• May 2016 - May 2018

- Produce pitch decks for sales meetings, which include custom mocks for digital ad placements and sponsorships, using Mediaradar and Moat creative tools.- Prepare the sales team for trade shows. This includes budgeting and schedule creation, registration and applications, ordering and shipping custom branded promotional items and booth decor, logistical management and speaker coordination. - Manage all outbound shipments of sales materials to clients for the entire Americas sales team.- Implemented the Stamps.com program for shipping directly from our office, saving the company significant money in shipping expenses. - Communicate and collaborate with a geographically dispersed team, with major offices in the UK and Australia.- Design, send and optimize custom email campaigns for the client solutions organization using Salesforce Marketing Cloud. This includes B2B event invitations, magazine promotions for advertisers, exciting announcements and instructions for using our self-serve advertising portal. - Answer customer inquiries for using the self-serve advertising portal.- Organize and act as an administrator for the global team's Salesforce account.- Act as the sales team's resource for analytical data on pitches and presentations with ComScore and Google Analytics. - Assist with ad-hoc design projects for the commercial product development team. Show less

Associate Digital Marketing Strategist

• Jul 2015 - Jun 2016

• Perform in-depth analysis to identify the most effective SEO and PPC keywords using various tools, including Google Adwords, SEO Moz and Spy Fu. Factors considered included competitor’s keywords, historic keywords and industry trends • Manage seven social media accounts and employed various strategies to improve performance, including profile and content optimization for strategic SEO keywords. • Recommend website redirects, meta tags, meta descriptions and additional best-practices SEO changes based on website crawl report errors. Show less

Senior Marketing Strategist

• Oct 2013 - Jul 2015

• Create and send email marketing campaigns to generate viable sales leads, contributing to many B2B sales for the company • Performed a competitive analysis on the telecom tower maintenance industry to help determine market entry strategy • Write and design custom sales collateral pieces for our products in various industries • Research and compose case studies published on UniTek website to demonstrate our capabilities (see example below) • Perform extensive research reports on the telecommunications industry to assist with tactical decision-making • Collaborated on the creation of an Onboarding Training program for new salespeople and acted as a subject matter expert in the Training sessions • Conducted a comprehensive market research analysis on the telecommunications infrastructure in over a dozen US metropolitan markets to help determine the company’s expansion strategy • Assembled binders detailing the new geographic market dynamics to help with go-to-market strategy Show less

Partnership Development Associate

• Sep 2012 - Jul 2013

• Develop partnerships marketing and recruitment strategy and work with other team members to extend partner networks • Market online content services to global online publishers • Communicate updates with our client services team and develop innovative new marketing techniques to increase audience size and engagement • Work with sales, editorial and marketing teams to develop new programming • Market research audience and online partnership opportunities for sales proposals • Generate program performance reports • Maintain partner network CRM system • Create monthly scorecards of social media growth and milestones using data from Argyle Social, Google Analytics and AddThis Content Shares • Engage and cultivate social media communities for Eukanuba and Iams pet food’s content marketing properties: The Dog Daily, The Daily Cat and the Exceptional Canine • Conduct research for the implementation of branded content pieces • Collect, document and process contracts and invoices from freelance writers • Create analytical data reports for Proctor and Gamble detailing their branded properties’ success using WebTrends • Copy proof editorial pieces • Create cultural trend reports to help develop content relevant to consumer demand Show less

Sales Associate

• May 2007 - Aug 2012

• Exhibit excellent customer service in a high-traffic situation • Manage the cash register with speed and accuracy • Maintain cleanliness and upheld company standards • Exhibit excellent customer service in a high-traffic situation • Manage the cash register with speed and accuracy • Maintain cleanliness and upheld company standards

Teaching Assistant for BUS 55A: Consumer Behavior

• Jan 2012 - May 2012

• Help organize and develop lesson plans and activities for this new course • Grade papers and provide guidance and support for students enrolled in the class • Gain skills necessary to perform basic market research • Help organize and develop lesson plans and activities for this new course • Grade papers and provide guidance and support for students enrolled in the class • Gain skills necessary to perform basic market research

Social Media and Marketing Associate

• Jun 2011 - Jan 2012

• Assisting in implementation of Social Media & Marketing Strategies across the Neal Advertising brand as well as their clients. • Write and post blog entries about different industry trends • Research and produce marketing reports for clients • Independently trained and oversee an intern to assume many responsibilities • Assisting in implementation of Social Media & Marketing Strategies across the Neal Advertising brand as well as their clients. • Write and post blog entries about different industry trends • Research and produce marketing reports for clients • Independently trained and oversee an intern to assume many responsibilities

Catalogue Marketing Intern

• Feb 2011 - Apr 2011

• Produce reports of in-store activity • Research marketing trends using industry websites and trade press • Assisting with ad-hoc projects • Produce reports of in-store activity • Research marketing trends using industry websites and trade press • Assisting with ad-hoc projects

Intern

• Jun 2010 - Aug 2010

• Researched modern web safety topics to update the Security Engineering Department’s webpage • Collaborated with the other interns and Data Protection Department staff to release Verisk Analytics’s first ever Security Compliance Assessment • Ran scripts and meticulously examined them for accuracy • Utilized Excel to complete charts and spreadsheets for various projects • Acted as a liaison for the different departments during the Compliance Assessment process by making phone calls and sending out emails Show less

Camp Counselor

• Jun 2003 - Aug 2006

• Gained child care skills and exhibited patience in dealing with children’s' needs • Upheld a professional environment and dealt with problems in the workplace • Gained additional babysitting jobs through networking with campers and through direct child referrals • Gained child care skills and exhibited patience in dealing with children’s' needs • Upheld a professional environment and dealt with problems in the workplace • Gained additional babysitting jobs through networking with campers and through direct child referrals