Emily King
Marketing Campaign Manager at Henley Bridge- Claim this Profile
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English Native or bilingual proficiency
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Bio
Bhavik Davda
Emily is a superstar. A self starter, well organised and pleasure to have had in my team. Emily did a fabulous job, building up our digital presence for Superdrug Mobile, but also more than happy to role up her sleeves and learn different facets of marketing that a start up could ever need. Feedback from the broader business was always very complimentary. I would love to work with Emily again.
Gerry Dapergolas
Emily was a very valuable asset at Strategic IC. In just a few months, she was able to report and effectively manage marketing campaigns across a range of clients. She is very hard working with exceptional organisational skills; she managed to always successfully deliver on all her projects even during very busy periods. Emily is also great at getting great insight from digital campaigns; she is able to quickly identify any problems and apply logic and creativity in order to resolve them.
Bhavik Davda
Emily is a superstar. A self starter, well organised and pleasure to have had in my team. Emily did a fabulous job, building up our digital presence for Superdrug Mobile, but also more than happy to role up her sleeves and learn different facets of marketing that a start up could ever need. Feedback from the broader business was always very complimentary. I would love to work with Emily again.
Gerry Dapergolas
Emily was a very valuable asset at Strategic IC. In just a few months, she was able to report and effectively manage marketing campaigns across a range of clients. She is very hard working with exceptional organisational skills; she managed to always successfully deliver on all her projects even during very busy periods. Emily is also great at getting great insight from digital campaigns; she is able to quickly identify any problems and apply logic and creativity in order to resolve them.
Bhavik Davda
Emily is a superstar. A self starter, well organised and pleasure to have had in my team. Emily did a fabulous job, building up our digital presence for Superdrug Mobile, but also more than happy to role up her sleeves and learn different facets of marketing that a start up could ever need. Feedback from the broader business was always very complimentary. I would love to work with Emily again.
Gerry Dapergolas
Emily was a very valuable asset at Strategic IC. In just a few months, she was able to report and effectively manage marketing campaigns across a range of clients. She is very hard working with exceptional organisational skills; she managed to always successfully deliver on all her projects even during very busy periods. Emily is also great at getting great insight from digital campaigns; she is able to quickly identify any problems and apply logic and creativity in order to resolve them.
Bhavik Davda
Emily is a superstar. A self starter, well organised and pleasure to have had in my team. Emily did a fabulous job, building up our digital presence for Superdrug Mobile, but also more than happy to role up her sleeves and learn different facets of marketing that a start up could ever need. Feedback from the broader business was always very complimentary. I would love to work with Emily again.
Gerry Dapergolas
Emily was a very valuable asset at Strategic IC. In just a few months, she was able to report and effectively manage marketing campaigns across a range of clients. She is very hard working with exceptional organisational skills; she managed to always successfully deliver on all her projects even during very busy periods. Emily is also great at getting great insight from digital campaigns; she is able to quickly identify any problems and apply logic and creativity in order to resolve them.
Credentials
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Online Marketing Fundamentals - Digital Garage Certification
GoogleMar, 2017- Nov, 2024 -
Google AdWords Fundemental
GoogleDec, 2016- Nov, 2024 -
Google AdWords Video Advertising
GoogleDec, 2016- Nov, 2024 -
Marketing Software Certification
HubSpotDec, 2016- Nov, 2024 -
Delivering Client Success Certification
HubSpotNov, 2016- Nov, 2024 -
Content Marketing Certification
HubSpotNov, 2016- Nov, 2024 -
Email Marketing Certification
HubSpotNov, 2016- Nov, 2024 -
Inbound Sales - Developing a Sales Plan Certification
HubSpotNov, 2016- Nov, 2024 -
Inbound Sales Certification
HubSpotNov, 2016- Nov, 2024 -
Inbound Certification
HubSpotSep, 2016- Nov, 2024
Experience
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Henley Bridge
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Marketing Campaign Manager
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Aug 2021 - Present
I am responsible for planning, organising and executing multi-channel, end-to-end marketing campaigns to a given deadline whilst delivering a return on investment. I oversee the structure, management and delegation of campaign tasks to the wider marketing team, ensuring everyone is working towards the same goal. I look after and execute the social media strategy as well as managing our email marketing campaigns. Key responsibilities include: · Planning, executing and managing all… Show more I am responsible for planning, organising and executing multi-channel, end-to-end marketing campaigns to a given deadline whilst delivering a return on investment. I oversee the structure, management and delegation of campaign tasks to the wider marketing team, ensuring everyone is working towards the same goal. I look after and execute the social media strategy as well as managing our email marketing campaigns. Key responsibilities include: · Planning, executing and managing all B2B marketing campaigns. · Creating a content calendar of events, promotions and talk triggers. · Developing creative content ideas and bringing these ideas to life. · Working with the internal marketing team and external agencies to ensure each campaign is forward planned and delivered on time. · Reviewing campaigns and analysing how performance can be improved going forward and actioning those requirements. · Proofreading copy for promotional materials within marketing campaigns to ensure the accuracy of marketing materials. · Ensuring brand identity is adhered to in all campaigns and across all communication channels. · Deliver regular reports of campaign results, including analysis and evaluation of KPIs and ROI. · Organising and managing events. Show less I am responsible for planning, organising and executing multi-channel, end-to-end marketing campaigns to a given deadline whilst delivering a return on investment. I oversee the structure, management and delegation of campaign tasks to the wider marketing team, ensuring everyone is working towards the same goal. I look after and execute the social media strategy as well as managing our email marketing campaigns. Key responsibilities include: · Planning, executing and managing all… Show more I am responsible for planning, organising and executing multi-channel, end-to-end marketing campaigns to a given deadline whilst delivering a return on investment. I oversee the structure, management and delegation of campaign tasks to the wider marketing team, ensuring everyone is working towards the same goal. I look after and execute the social media strategy as well as managing our email marketing campaigns. Key responsibilities include: · Planning, executing and managing all B2B marketing campaigns. · Creating a content calendar of events, promotions and talk triggers. · Developing creative content ideas and bringing these ideas to life. · Working with the internal marketing team and external agencies to ensure each campaign is forward planned and delivered on time. · Reviewing campaigns and analysing how performance can be improved going forward and actioning those requirements. · Proofreading copy for promotional materials within marketing campaigns to ensure the accuracy of marketing materials. · Ensuring brand identity is adhered to in all campaigns and across all communication channels. · Deliver regular reports of campaign results, including analysis and evaluation of KPIs and ROI. · Organising and managing events. Show less
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Superdrug
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United Kingdom
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Retail
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700 & Above Employee
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Assistant Marketing Manager - Superdrug Mobile
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Aug 2019 - Aug 2021
Promoted in August 2019 to Assistant Marketing Manager. In addition to the executive duties below, I am responsible for running my own end-to-end projects and managing the campaign budgets accordingly. I use data-driven results to drive future decisions and deliver ROI. Key highlights: • Helped to relaunch Superdrug Mobile, providing customers with four brand new SIM-only plans. • Rebranding Superdrug Mobile’s look and feel and producing new brand guidelines to secure and… Show more Promoted in August 2019 to Assistant Marketing Manager. In addition to the executive duties below, I am responsible for running my own end-to-end projects and managing the campaign budgets accordingly. I use data-driven results to drive future decisions and deliver ROI. Key highlights: • Helped to relaunch Superdrug Mobile, providing customers with four brand new SIM-only plans. • Rebranding Superdrug Mobile’s look and feel and producing new brand guidelines to secure and protect the refreshed brand identity. • Managing all the social media channels for Superdrug Mobile. Growing and engaging followers with relevant content and competitions. • Launched and continue to manage our influencer series on Instagram. • Day-to-day social community, influencer and partnership management. • Spotify audio partnership.
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Marketing & Social Executive - Superdrug Mobile
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Jul 2018 - Aug 2019
Applying my previous digital experience, I look after the digital marketing aspects of the newly formed Superdrug Mobile business. I manage the social media strategy, as well as executing social activity across Facebook, Instagram and Twitter (both organic and paid campaigns). I launched the Superdrug Mobile blog in February 2019, with the aim of increasing organic traffic and solidifying organic SEO rankings. I frequently blog about the service we offer. My other responsibilities include… Show more Applying my previous digital experience, I look after the digital marketing aspects of the newly formed Superdrug Mobile business. I manage the social media strategy, as well as executing social activity across Facebook, Instagram and Twitter (both organic and paid campaigns). I launched the Superdrug Mobile blog in February 2019, with the aim of increasing organic traffic and solidifying organic SEO rankings. I frequently blog about the service we offer. My other responsibilities include managing external marketing agencies and providing in-depth creative briefs. I support the Marketing Manager in all other day-to-day tasks, including working across a marketing mix of campaigns; Display, Search, Social Media, Email, Print, Retail POS and Web. Key responsibilities include: • The creation and execution of the social media marketing strategy. • The implementation of the social media and digital marketing calendar. • Creating and executing all forms of social media content. • Creating and managing customer and internal competitions. • Maintaining a brand identity that is unique but remains true to Superdrug’s existing values and vision. • Ensuring brand guidelines and tone of voice are implemented consistently across all channels. • Contributing and assisting towards a marketing mix of campaigns. • Analysing, reviewing and reporting on campaign performance, and using data-driven results to drive future decisions. • Managing and collaborating with agencies for PR, media and experiential marketing campaigns. • Participating in ad-hoc project work. • Helping to organise and coordinate events; Christmas Conference 2018/2019, Business conferences, PR Events, Student Lock Ins. • Launched the Superdrug Mobile blog (Feb, 2019) • Participating in customer research/customer panels
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strategicabm | Account-based Marketing Agency
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Digital Marketing Executive
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Mar 2017 - Jul 2018
Specialising in Inbound Marketing and ABM, I help to manage and execute a number of B2B & B2C client campaigns. At Strategic IC we deliver data-driven marketing campaigns through buyer persona relevant messaging and content. We aim to help clients evolve their current marketing strategies to deliver more ROI. My day-to-day activities include: lead generation (through both organic and paid channels), inbound marketing, SEO and conversion rate optimisation. My key strengths include organisation… Show more Specialising in Inbound Marketing and ABM, I help to manage and execute a number of B2B & B2C client campaigns. At Strategic IC we deliver data-driven marketing campaigns through buyer persona relevant messaging and content. We aim to help clients evolve their current marketing strategies to deliver more ROI. My day-to-day activities include: lead generation (through both organic and paid channels), inbound marketing, SEO and conversion rate optimisation. My key strengths include organisation, the ability to manage and prioritise a heavy workload and my attention to detail. Key marketing activities: • Coordinating with clients to build strategic and effective marketing campaigns. • Day-to-day point of contact for a number of enterprise clients. • Supporting the Marketing Manager with strategy, execution and optimisation. • Producing weekly, bi-weekly and monthly reports - focusing on client KPIs. • Customer profiling and the creation of buyer personas. • Writing copy for marketing campaigns, ads, emails and landing pages. • Building and managing paid campaigns on LinkedIn, Facebook and Twitter. • Social media strategy, execution and implementation. • Search Engine Results Page (SERPs) monitoring and reporting. • Monitoring campaign interactions and conversions, and reporting on these stats. • General SEO tasks, keyword research, influencer research and competitor analysis. • Helping to create and implement email sales sequences. • Gained a number of HubSpot and Google Partner certifications.
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Graduate Digital Marketing Intern
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Oct 2016 - Mar 2017
My main job role here was to provide support to the Inbound Marketing Manager for all general marketing activities. I also managed several client social channels. • Execution of client and in-house inbound marketing campaign activities. • Client and in-house social campaign management; including writing social schedules, monitoring performance and campaign optimisation. • Implementing and scheduling social posts through platforms such as LinkedIn, Facebook, Twitter,… Show more My main job role here was to provide support to the Inbound Marketing Manager for all general marketing activities. I also managed several client social channels. • Execution of client and in-house inbound marketing campaign activities. • Client and in-house social campaign management; including writing social schedules, monitoring performance and campaign optimisation. • Implementing and scheduling social posts through platforms such as LinkedIn, Facebook, Twitter, Oktopost and Buffer. • General SEO tasks, keyword research and digital marketing activities. • Creating and executing email workflows. • Gained a number of HubSpot and Google Partner digital marketing certifications. • Good understanding of HubSpot, Google AdWords, Google Analytics, SEMRush and HotJar. • Helping to organise events - 'Inbound to ABM 2017' • Contributions to the agency blog.
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FTA Global
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United Kingdom
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Aviation and Aerospace Component Manufacturing
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1 - 100 Employee
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Marketing Assistant (3 Month Internship)
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Aug 2016 - Oct 2016
This marketing role encompassed a range of diverse day-to-day tasks, including: Writing website copy for the flight school (FTA) and on-site airport (Brighton City Airport). I regularly wrote blogs and interviewed participants for 'feature blog' pieces. I managed and optimised the businesses' social media channels including Facebook, Twitter and Instagram. I engaged and contributed towards business meetings, Webex meetings and collaborated with freelancers and external marketing agencies… Show more This marketing role encompassed a range of diverse day-to-day tasks, including: Writing website copy for the flight school (FTA) and on-site airport (Brighton City Airport). I regularly wrote blogs and interviewed participants for 'feature blog' pieces. I managed and optimised the businesses' social media channels including Facebook, Twitter and Instagram. I engaged and contributed towards business meetings, Webex meetings and collaborated with freelancers and external marketing agencies. Key recognition points: • Gaining and putting into practice several marketing certifications from HubSpot. • Assisted with planning events, such as Pilot Careers Live 2016 (PCL16'). • Worked in collaboration with external marketing agencies and freelancers. • Writing and publishing blog posts. • Assisting with photo shoots and filming productions. • Created and presented a brief to local college students for the creation of a safety video to be shown at the airport. Show less This marketing role encompassed a range of diverse day-to-day tasks, including: Writing website copy for the flight school (FTA) and on-site airport (Brighton City Airport). I regularly wrote blogs and interviewed participants for 'feature blog' pieces. I managed and optimised the businesses' social media channels including Facebook, Twitter and Instagram. I engaged and contributed towards business meetings, Webex meetings and collaborated with freelancers and external marketing agencies… Show more This marketing role encompassed a range of diverse day-to-day tasks, including: Writing website copy for the flight school (FTA) and on-site airport (Brighton City Airport). I regularly wrote blogs and interviewed participants for 'feature blog' pieces. I managed and optimised the businesses' social media channels including Facebook, Twitter and Instagram. I engaged and contributed towards business meetings, Webex meetings and collaborated with freelancers and external marketing agencies. Key recognition points: • Gaining and putting into practice several marketing certifications from HubSpot. • Assisted with planning events, such as Pilot Careers Live 2016 (PCL16'). • Worked in collaboration with external marketing agencies and freelancers. • Writing and publishing blog posts. • Assisting with photo shoots and filming productions. • Created and presented a brief to local college students for the creation of a safety video to be shown at the airport. Show less
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Education
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2013 - 2016
University of Brighton
Applied Psychology and Sociology, 2:1 (Hons) -
2011 - 2013
Oriel High Sixth Form
A-levels, Psychology, Sociology, English Literature, Media Studies, Sport & Exercise Science
Community
