Experience

Billing Bureau

• Australia
• Software Development
• 1 - 100 Employee

• Sales & Marketing Manager

  • Jan 2017 - Present

  As Sales & Marketing Manager at Billing Bureau I enjoy working closely with clients to transform their business processes and optimise revenue. As the champion of the customer's voice, I work with our development team to enhance our product range to deliver on customer needs. As Sales & Marketing Manager at Billing Bureau I enjoy working closely with clients to transform their business processes and optimise revenue. As the champion of the customer's voice, I work with our development team to enhance our product range to deliver on customer needs.



Self Employed

• Melbourne

• Marketing Consultant

  • Jan 2016 - Present



Klugo | NetSuite + NextService

• Australia
• Information Technology & Services
• 1 - 100 Employee

• Marketing Manager

  • Feb 2015 - Dec 2015



Micador Group

• Australia
• Retail Art Supplies
• 1 - 100 Employee

• Head of Digital Strategy & Communications

  • Oct 2012 - Dec 2014

  Responsible for the development and execution of the digital marketing strategy for Micador and the group's suite of brands. • Achieved significant growth in social followers (150 to over 17,000) and 242% growth in email subscribers since commencement in October 2012 • Sales growth of over 60% in year one and an additional 42% in year two (as at October 2014), delivered under budget • Led implementation of new initiatives such as a Blogger Ambassadorship PR Program, social media monitoring, and use of new internal communications platform. • Tasked with clearing clear obsolete and excess stock, organised a Warehouse Clearance sale which resulted in over 500 visitors and $30k sales in just two days. Promotion was via online channels only.



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Digital Marketing Manager

  • Aug 2011 - Nov 2012

  Responsible for managing a team of 5 digital specialists, overseeing all digital activity for the pharmaceuticals business and GSK as a corporate entity. Identified new opportunities and explored use of new digital initiatives to meet business wide challenges, such as declining access to GPs via traditional channels. Worked to overcome barriers to implementation of digital tactics and challenging the traditional sales and marketing model through ongoing stakeholder education and engagement.• Led implementation of new digital initiatives such as social media listening, vaccines eCommerce site, and online sales calls • Initiated the implementation of various mobile apps – including a salesforce engagement tool for sharing best practice in field and patient apps for disease/symptom tracking and relevant disease information.

• Digital Marketing Consultant

  • 2009 - Aug 2011

  Project Management and digital consultant for GSK pharmaceutical and consumer brands including Ribena, Macleans, and Sensodyne.• Successfully launched the first social media presence for a GSK Australia brand, ensuring compliance with pharmaceutical regulations and company policies. Worked with agencies & internal stakeholders to develop digital strategy and communications plan for three Facebook communities, achieving high levels of engagement, interaction and low churn - Panadol Australia (currently 50k+ likers), Macleans Mums (~20k likers) and Nicabate Pledge to Quit (16k+ likers)• Implementation of a webcasting series connecting healthcare professionals with industry experts. Run purely in-house, the cost per contact was less than 30% of a traditional face to face meeting, with up to ten times the reach. 100% of attendees stated they would participate in future webcasts & 98% would recommend to a colleague.



Billing Bureau

• Australia
• Software Development
• 1 - 100 Employee

• Manager, Sales & Marketing

  • 2008 - 2009

  Responsible for new business development, account management and marketing. Worked closely with the Advisory Board, CEO, the account management and development teams to secure new business and promote a customer focus within the company. • Recruitment of 9 new clients representing over half a million dollars in annual revenue • Development of end to end systems, processes and supporting documentation for the recruitment and successful start up of new clients. Responsible for new business development, account management and marketing. Worked closely with the Advisory Board, CEO, the account management and development teams to secure new business and promote a customer focus within the company. • Recruitment of 9 new clients representing over half a million dollars in annual revenue • Development of end to end systems, processes and supporting documentation for the recruitment and successful start up of new clients.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Senior Interactive Producer

  • Dec 2006 - Dec 2007

  Management of accounts including Bunnings, Officeworks, Fosters and Telstra Business. • Increased Officeworks online sales revenue by 30% in 12 months through improved display of promotional information and alignment with retail activity. Seconded by Officeworks to streamline internal procedures and briefing processes and was awarded “The Works” award for outstanding support of the online team • Creation of various tactical online applications for Bunnings including a Flash gift selector tool for Father’s day that resulted in 152% increase in online gift card sales • Managed a viral postcard promotion for JetStar that was viewed by over 80,000 people and recruited over 8,000 new members to the JetMail database.



Coles Myer Liquor Group

• Campaign Manager

  • 2004 - 2006

  Management of Liquorland Direct, Vintage Cellars Direct and 1st Choice Direct brands. • Project Management of the Vintage Cellars Website re-launch, including scoping, functional specification, development, usability testing, user acceptance testing, promotional content strategy, search engine optimisation, launch strategy and associated PR and marketing. The site contributed to a 6% increase in online sales within 6 months of launch and a 16% reduction of incoming customer enquiries • Initiated and managed the implementation of the first Search Engine Marketing program for any Coles Myer brand, increasing ROI from -20% to 152% in the first year of the program • Worked with FlyBuys to leverage customer data available and develop more targeted customer acquisition campaigns through loyalty point statement inserts.