Marketing & Communications Strategist

• Jul 2023 - Present

PR & Social Media Intern

• Jun 2022 - May 2023

• Government consultancy delivering analytic solutions, logistics, and advisory services • Increased Instagram interactions by 1,188% and impressions by 2,306% in June and July through implementing Instagram Reels and various social media campaigns • Edited blogs and wrote a published blog concerning health equity and climate for website • Designed webpage layouts through Drupal to optimize blog content • Government consultancy delivering analytic solutions, logistics, and advisory services • Increased Instagram interactions by 1,188% and impressions by 2,306% in June and July through implementing Instagram Reels and various social media campaigns • Edited blogs and wrote a published blog concerning health equity and climate for website • Designed webpage layouts through Drupal to optimize blog content

Account Manager, Analyst, Content Creator

• Oct 2019 - May 2023

• Faculty-led, student-run digital marketing firm funded with over $100,000 in grants, globally and nationally awarded with clients such as Coca-Cola, Smith Field Foods, and Virginia Tech • 1 of 20 students selected to join PRISM in 2019 out of over 200 applicants • Directed a team of students in delivering graphic design, social media, video content, and analytic reports for client • Generated strategic plans, paid ad budget, and increased website traffic by over 7,000 clicks through executing Facebook and Google ads which received over 250,000 cumulative impressions • Communicated directly with clients by email and regular meetings to ensure client needs were met • Managed social media accounts and created marketing campaigns for First & Main: a multi-million-dollar shopping center in Blacksburg, VA with tenants such as Starbucks, B&B Theatres, and Ashley HomeStore Show less

Marketing & Communications Intern

• Jun 2021 - Jul 2021

• Private, global network of business and technology leaders across the entrepreneurial field • Increased brand awareness and LinkedIn followers by 127% through implementing social media content as well as edited and curated video content for social platforms • Conducted market research by interviewing 10+ Virginia Tech alumni to better understand target audience • Private, global network of business and technology leaders across the entrepreneurial field • Increased brand awareness and LinkedIn followers by 127% through implementing social media content as well as edited and curated video content for social platforms • Conducted market research by interviewing 10+ Virginia Tech alumni to better understand target audience

Sophomore Spree Participant

• May 2021 - May 2021

• 1 of 25 selected to join Belk, Inc., a department store with over 300 locations across the U.S., in a program including seminars, job shadowing, and case study work • Shadowed E-commerce and Supply Chain Analyst positions to gain insight regarding their role's platforms and systems, responsibilities, and project workload • Collaborated on and presented a case study to Belk leaders, creating the merchandising plan and promotion strategy for a Home Department • Engaged in conversations with several professionals concerning the current and forecasted retail climate Show less

Analyst/Retail Clerk

• Aug 2020 - Oct 2020

• Tasked with ordering product inventory and coordinating returns • Assisted customers through email and live chat answering inquiries about refunds and shipment status • Tracked shipping orders to ensure punctual delivery of products • Tasked with ordering product inventory and coordinating returns • Assisted customers through email and live chat answering inquiries about refunds and shipment status • Tracked shipping orders to ensure punctual delivery of products

Therapeutic Recreation Leader

• Jun 2019 - Aug 2019

• Organized and helped facilitate activities for 30+ teens and young adults with varying disabilities • Resolved disputes among camp members and modified activities to accommodate unexpected conflicts • Supervised and assisted with personal care of participants • Recognized as Staff of the Summer • Organized and helped facilitate activities for 30+ teens and young adults with varying disabilities • Resolved disputes among camp members and modified activities to accommodate unexpected conflicts • Supervised and assisted with personal care of participants • Recognized as Staff of the Summer

Customer Service Team Member

• May 2018 - Aug 2018

• Worked cashier and drive-through positions handling money transactions • Greeted customers while offering assistance • Worked cashier and drive-through positions handling money transactions • Greeted customers while offering assistance