Experience

Doctrin AB

• UX Writer & Localization Manager

  • Jun 2020 - Present

  • Leading the practice of UX writing for multiple product teams. • Changed the design process to be bilingual. • Established a localization process to launch SAAS medtech platform into new markets. - • Built a Help Centre from scratch (coding, writing content, structure) > increased value for customers. • Established a process for product managers to continuously update Help Centre. • Writing communication about product updates to customers. - • Participating in hiring UX designers.



Zelmerlöw & Björkman Foundation

• Sweden
• Fundraising
• 1 - 100 Employee

• Graphic Design Volunteer

  • Mar 2020 - Present

  Advisor for digital design, including but not limited to: • Process for working in MailChimp. • Process how to work with pre-defined templates in Figma for social media. Advisor for digital design, including but not limited to: • Process for working in MailChimp. • Process how to work with pre-defined templates in Figma for social media.



Agero

• Sweden
• Information Technology & Services
• 1 - 100 Employee

• UI Designer / UX Writer Consultant

  • Nov 2017 - Jun 2020

  ☰ When hired as as consultant, including but not limited to: • Creating information structure and content strategy • UX Writing/microcopy • User observations • User interviews and tests • Workshops • UI design/wireframes/user flows • Writing user stories • Educating teams in UX ☰ Internal brand and strategic projects for agero.se, including but not limited to: • Evaluate needs of agero.se as a sales and recruitment channel • Created a new personal tone for the brand with new custom photographies • Created a new information structure • Learned how to code in Hubspot and created new templates for a new web site and company blog • Created a new tone of voice and rewrote all texts on the web page • Coordinated company wide consistent microcopy



ImagineCare

• Sweden
• Health and Human Services
• 1 - 100 Employee

• UX Designer | Tester for medical product that supports patients with chronic illness

  • Apr 2020 - Apr 2020

  Conduct ad-hoc tests for medical app and web interface for nurses to evaluate performance and user issues. Support developers with UX feedback regarding onboarding and iOS/android app in general.

• UI / UX designer | for medical product that supports patients with chronic illness

  • Feb 2020 - Mar 2020

  Evaluation of health system that supports self-care in Sweden. Assignment: Conducting a pre-study with the aim of delivering a proposal, time and cost estimate for a system where patients with long-term health challenges receive support for self-care. I had the role of a UX-designer and assisted with evaluation of requirements and usability with the aim of improving support for patients self-care. The current solution was reviewed together with interviews with key roles at LifeCareX AB. The result was summarised in a report to the company's board of directors and sets the base for decisions on investing in a new health care system.



Nordax Bank AB

• Test Specialist, Credit Specialist Team

  • Dec 2018 - Feb 2019

  Provide support and extra resources to the Credit Specialist Team. Testing credit rules for Norway Mortgages in StrategyOne, including but not limited to: • Evalutate a new backend system to match requirements • Analyse whether the credit rules are working as expected • Prioritize and report status in Jira Provide support and extra resources to the Credit Specialist Team. Testing credit rules for Norway Mortgages in StrategyOne, including but not limited to: • Evalutate a new backend system to match requirements • Analyse whether the credit rules are working as expected • Prioritize and report status in Jira

• Test Specialist, Credit Specialist Team

  • May 2018 - Aug 2018

  Provide support and extra resources to the Credit Specialist Team. Working with testing credit rules for Sweden, Norway and Finland in StrategyOne and UC Ansök. Provide support and extra resources to the Credit Specialist Team. Working with testing credit rules for Sweden, Norway and Finland in StrategyOne and UC Ansök.



Brottsförebyggande rådet (Brå)

• Sweden
• Government Administration
• 1 - 100 Employee

• UI / UX Designer

  • Nov 2017 - Mar 2018

  Working with the developer team, at The Swedish National Council for Crime Prevention, to set an information structure for a system created to process and manage a large amount of data (official criminal statistics for Sweden), including but not limited to: • Plan and manage observations of the end-users • Analyse user flows and behaviours • Workshops with team to map out pain points and best way forward • Present a solution to the board • Present and sync with team and stakeholders • Implement new information structure in collaboration with end-users • Participate in writing requirements and testing



KICKS Kosmetikkedjan AB

• UI / UX Designer (e-commerce)

  • Mar 2014 - Sep 2017

  Oversee and manage UI/UX as Lead Designer for KICKS.se with focus on driving web sales in the Nordic Market (Sweden, Norway, Finland), including but not limited to: • Advocate for the user in all projects • Implement practices for data-driven design • Create design for desktop, mobile and a custom iPad solution used in KICKS stores • Create and manage wireframes, mockups and prototypes • Write and participate in requirements specifications • Participate in regular testing sessions of e-commerce sites • Research and participate in benchmarking the e-commerce market ☰ Project: KICKS Colour ID KICKS Colour ID – a tool to scan your skin tone to get your personal code that match the perfect shade of foundation, concealer, powder etc. Use the personal code online, to find the selection of products that match your skin tone. • Planned and created design for the online tool in collaboration with stakeholders. ☰ Project: Take Your Pick Take Your Pick – lets the customer select X (editable settings in admin) product samples depending on member level (Gold, Silver, Member when the customer is logged in) with every order done on desktop, mobile and custom iPad solution in store. • Planned and participated in writing the logic for member level, member login status and admin settings for managing the selection of product samples. • Design and prototypes for the e-commerce on desktop, mobile and custom iPad solution used in KICKS stores. • Participated in requirements specification. • Participated in testing online and in the warehouse where the solution was most critical to work to deliver the correct samples to the customer.



IDG Sweden

• Sweden
• Book and Periodical Publishing
• 1 - 100 Employee

• Web Developer

  • Oct 2013 - Mar 2014

  Working as a web developer with html/css for CMS Polopoly och WordPress. I was responsible for maintaining and developing web sites and campaign sites within the IDG network. Managing following web sites on a daily basis: • capdesign.se • internetworld.se • cfoworld.se • cio.se Working as a web developer with html/css for CMS Polopoly och WordPress. I was responsible for maintaining and developing web sites and campaign sites within the IDG network. Managing following web sites on a daily basis: • capdesign.se • internetworld.se • cfoworld.se • cio.se



Pixelstreet

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Digital Designer / Web Developer

  • May 2009 - Oct 2013

  Working as a consultant partner to an agency building web sites based on Wordpress. Daily updates for various marketing material/social media, design of newsletters, UX and technical web support. Working with following clients: • Media Markt • HADDOK Reklambyrå • Sapa AB • Ardent AB • Jones Lang LaSalle • Delorean Working as a consultant partner to an agency building web sites based on Wordpress. Daily updates for various marketing material/social media, design of newsletters, UX and technical web support. Working with following clients: • Media Markt • HADDOK Reklambyrå • Sapa AB • Ardent AB • Jones Lang LaSalle • Delorean



Arbetsmiljöforum

• Sweden
• Higher Education

• Web designer / developer

  • Mar 2009 - Jul 2012

  Manager of multiple web sites for projects within EU. Manager of web department and external consultants. Coordinating daily updates including design, newsletters, brand identity, SEO, CMS, usability, marketing material for print. Managing following web sites on a daily basis: • Inclusive Europe - transnational cooperation • Thematic Group on Equality • The European Community of Practice on Gender Mainstreaming • Processtöd Stockholm • Open College Network Sweden • Du&jobbet - allt om arbetsmiljö • Arbetsmiljöforum - för ett friskt och hållbart arbetsliv



Trackster

• United States
• Software Development
• 1 - 100 Employee

• Web designer

  • Aug 2008 - Feb 2009

  Designed and coded (html/css) marketing material as newsletters, banners and campaign sites. Working with following clients: • Svenska Spel • Telenor • Opel • Tom Tits Experiment • SOS Barnbyar • Folktandvården • Avanza Bank Designed and coded (html/css) marketing material as newsletters, banners and campaign sites. Working with following clients: • Svenska Spel • Telenor • Opel • Tom Tits Experiment • SOS Barnbyar • Folktandvården • Avanza Bank

• Web designer / developer

  • May 2006 - Aug 2008

  Managing multiple web sites with daily updates and adding new functionality. Coordinated production of banners and newsletters with advertisers and external consultants. Evaluated and launched a new newsletter system together with a new web magazine with advertising management. Managing multiple web sites with daily updates and adding new functionality. Coordinated production of banners and newsletters with advertisers and external consultants. Evaluated and launched a new newsletter system together with a new web magazine with advertising management.