Emily Bacheller, APR
Manager, Digital & Content Marketing at Symphony Talent- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
Topline Score
Bio
Cristal Woodley
Emily is exceptionally talented in managing online reputation. She helped build this program at Renown and set up the foundation for our team. I'm impressed with her ability to help customers who take the time to share their experiences online. In addition, Emily takes it upon herself to make connections and being an advocate for communities. She truly is a customer advocate!
Tori Bowlin
Last year was incredibly challenging, and during that time, our team launched a new website. Emily's contribution to our location directory was tremendous. Her attention to detail on this project was invaluable, not only in posting the location information but the complicated process of verifying locations on Google for over 130 Renown Health locations. Emily is very professional, takes her time thinking through the process, and gets the job done. Wherever she goes, Emily will be a tremendous asset with her skillset and thoughfulness.
Cristal Woodley
Emily is exceptionally talented in managing online reputation. She helped build this program at Renown and set up the foundation for our team. I'm impressed with her ability to help customers who take the time to share their experiences online. In addition, Emily takes it upon herself to make connections and being an advocate for communities. She truly is a customer advocate!
Tori Bowlin
Last year was incredibly challenging, and during that time, our team launched a new website. Emily's contribution to our location directory was tremendous. Her attention to detail on this project was invaluable, not only in posting the location information but the complicated process of verifying locations on Google for over 130 Renown Health locations. Emily is very professional, takes her time thinking through the process, and gets the job done. Wherever she goes, Emily will be a tremendous asset with her skillset and thoughfulness.
Cristal Woodley
Emily is exceptionally talented in managing online reputation. She helped build this program at Renown and set up the foundation for our team. I'm impressed with her ability to help customers who take the time to share their experiences online. In addition, Emily takes it upon herself to make connections and being an advocate for communities. She truly is a customer advocate!
Tori Bowlin
Last year was incredibly challenging, and during that time, our team launched a new website. Emily's contribution to our location directory was tremendous. Her attention to detail on this project was invaluable, not only in posting the location information but the complicated process of verifying locations on Google for over 130 Renown Health locations. Emily is very professional, takes her time thinking through the process, and gets the job done. Wherever she goes, Emily will be a tremendous asset with her skillset and thoughfulness.
Cristal Woodley
Emily is exceptionally talented in managing online reputation. She helped build this program at Renown and set up the foundation for our team. I'm impressed with her ability to help customers who take the time to share their experiences online. In addition, Emily takes it upon herself to make connections and being an advocate for communities. She truly is a customer advocate!
Tori Bowlin
Last year was incredibly challenging, and during that time, our team launched a new website. Emily's contribution to our location directory was tremendous. Her attention to detail on this project was invaluable, not only in posting the location information but the complicated process of verifying locations on Google for over 130 Renown Health locations. Emily is very professional, takes her time thinking through the process, and gets the job done. Wherever she goes, Emily will be a tremendous asset with her skillset and thoughfulness.
Credentials
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SHSMD Credential: Public Relations and Communications in Health Care Settings
Society for Health Care Strategy & Market Development (SHSMD)Apr, 2021- Nov, 2024
Experience
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Symphony Talent
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United States
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Software Development
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200 - 300 Employee
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Manager, Digital & Content Marketing
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Aug 2021 - Present
• Serve as point of contact for large national and international clients such as Ecolab, Oracle, UCLA Health, Cleveland Clinic and CVS. • Lead client meetings and serve as a liaison between the client and creative team to produce, deliver and implement organic and paid social media advertising campaigns. • Strategize, launch, and manage CRM email marketing and social media advertising campaigns that increase employer brand awareness drive direct and influenced applications. • Coach… Show more • Serve as point of contact for large national and international clients such as Ecolab, Oracle, UCLA Health, Cleveland Clinic and CVS. • Lead client meetings and serve as a liaison between the client and creative team to produce, deliver and implement organic and paid social media advertising campaigns. • Strategize, launch, and manage CRM email marketing and social media advertising campaigns that increase employer brand awareness drive direct and influenced applications. • Coach and manage a small team of social media strategists. Hold team accountable to both individual goals and company performance metrics in order to help direct reports develop expertise and grow in their career. Show less • Serve as point of contact for large national and international clients such as Ecolab, Oracle, UCLA Health, Cleveland Clinic and CVS. • Lead client meetings and serve as a liaison between the client and creative team to produce, deliver and implement organic and paid social media advertising campaigns. • Strategize, launch, and manage CRM email marketing and social media advertising campaigns that increase employer brand awareness drive direct and influenced applications. • Coach… Show more • Serve as point of contact for large national and international clients such as Ecolab, Oracle, UCLA Health, Cleveland Clinic and CVS. • Lead client meetings and serve as a liaison between the client and creative team to produce, deliver and implement organic and paid social media advertising campaigns. • Strategize, launch, and manage CRM email marketing and social media advertising campaigns that increase employer brand awareness drive direct and influenced applications. • Coach and manage a small team of social media strategists. Hold team accountable to both individual goals and company performance metrics in order to help direct reports develop expertise and grow in their career. Show less
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Renown Health
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United States
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Hospitals and Health Care
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700 & Above Employee
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Reputation Specialist
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Aug 2020 - Jul 2021
I currently support the Renown Health’s award-winning marketing and communications team and build Renown's local, regional and national reputation through: • Successfully managing and executing award-winning thought leadership campaigns for CEO that met or exceeded all phase I KPIs including securing placement for Dr. Slonim on Modern Healthcare’s 2019 list of 50 Most Influential Physician Executives and Leaders • Implementing and managing a new online reputation management (ORM) program… Show more I currently support the Renown Health’s award-winning marketing and communications team and build Renown's local, regional and national reputation through: • Successfully managing and executing award-winning thought leadership campaigns for CEO that met or exceeded all phase I KPIs including securing placement for Dr. Slonim on Modern Healthcare’s 2019 list of 50 Most Influential Physician Executives and Leaders • Implementing and managing a new online reputation management (ORM) program for Renown Health utilizing Reputation.com and National Research Corporation software • Representing marketing on the Diversity Equity & Inclusion (DE&I) committee. Creating Inclusive Language Style Guide for internal audiences in collaboration with DE&I committee • Building and implementing marketing plans and marketing strategies and measuring results • Supporting PR team by serving on-call, drafting press releases and providing media escorts. Providing crisis communications support to the hospital incident command system (HICS)
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Social Media Business Partner
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Feb 2017 - Aug 2020
• Daily monitoring and strategic content creation for all Renown Health branded and affiliated social media profiles across platforms such as Facebook, Twitter, Instagram and LinkedIn • Create written and video content for Renown Health websites, blog and newsletter • Develop deep understanding of target audiences and their needs and preferences. Advocate for audience by reporting and escalating grievances to leadership • Assist with special events such as the Healthy Nevada Project… Show more • Daily monitoring and strategic content creation for all Renown Health branded and affiliated social media profiles across platforms such as Facebook, Twitter, Instagram and LinkedIn • Create written and video content for Renown Health websites, blog and newsletter • Develop deep understanding of target audiences and their needs and preferences. Advocate for audience by reporting and escalating grievances to leadership • Assist with special events such as the Healthy Nevada Project phase II launch
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Media Xray
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Account Manager
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Feb 2016 - Nov 2016
-Manage and implement all branding and digital marketing initiatives in order to ensure flawless execution, timely completion, and impactful results -Nurture relationships with clients, and act as their trusted adviser. Engage in frequent communication with clients in order to understand their ever-changing business needs and adjust their marketing strategies accordingly -Research, develop, and present full-scale branding and marketing plans and marketing personas -Manage and implement all branding and digital marketing initiatives in order to ensure flawless execution, timely completion, and impactful results -Nurture relationships with clients, and act as their trusted adviser. Engage in frequent communication with clients in order to understand their ever-changing business needs and adjust their marketing strategies accordingly -Research, develop, and present full-scale branding and marketing plans and marketing personas
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TopRank Marketing
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United States
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Advertising Services
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1 - 100 Employee
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SEO Lead
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Jul 2015 - Jan 2016
• Utilized SEO best practices to improve SERP visibility and increase organic traffic • Analyzed visitor data from Google Analytics, Moz, and more in order to inform SEO strategy • Optimized existing content and recommend new content based on client keyword priorities
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Social Media Strategist - Account Coordinator
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Apr 2012 - Jul 2015
-Draft engaging and topical social media content, including blog posts, tweets and Facebook updates for client corporations, including online B2B marketing companies. -Identify SEO keywords and phrases in order to enhance client’s search engine visibility. -Copywrite direct email promotions, website content and other promotional copy.
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Summit Expeditions & Nomadic Experience
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Tanzania
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Travel Arrangements
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Marketing and Communications Manager
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Jun 2012 - Mar 2014
• Promote the activities and offerings of SENE on social media channels including Facebook, Twitter, Google+ and LinkedIn • Write blog posts for the Tanzania Travel Blog http://www.nomadicexperience.com/senes-tanzania-travel-blog/ • Communicated with clients in order to plan custom safaris and Kilimanjaro climbs • Promote the activities and offerings of SENE on social media channels including Facebook, Twitter, Google+ and LinkedIn • Write blog posts for the Tanzania Travel Blog http://www.nomadicexperience.com/senes-tanzania-travel-blog/ • Communicated with clients in order to plan custom safaris and Kilimanjaro climbs
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Fiba Retail - Marks & Spencer / GAP / Banana Republic
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Greater Minneapolis-St. Paul Area
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Sales Associate
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Dec 2010 - Dec 2012
-Greeted customers and informed them of special promotions. -Guided customers to merchandise that corresponded to their needs and desires. -Reached and exceeded merchandise sales goals and promoted credit card applications. -Greeted customers and informed them of special promotions. -Guided customers to merchandise that corresponded to their needs and desires. -Reached and exceeded merchandise sales goals and promoted credit card applications.
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MSP Communications
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Editorial Assistant
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Oct 2011 - Jan 2012
• Edited and uploaded content for the 2012 launch of Delta Air Line’s expanded Embark travel website and mobile application using Kentico Content Management System • Researched and wrote event listings for domestic and international travel destinations • Ensured reliability by fact-checking content with primary sources such as tour managers • Edited and uploaded content for the 2012 launch of Delta Air Line’s expanded Embark travel website and mobile application using Kentico Content Management System • Researched and wrote event listings for domestic and international travel destinations • Ensured reliability by fact-checking content with primary sources such as tour managers
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Allegheny College
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United States
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Higher Education
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500 - 600 Employee
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Student Editor, Civic Engagment Newsletter
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Jan 2010 - May 2011
• Collaborated with adviser to determine newsletter focus and salient article topics. • Conducted interviews of article subjects and gathered supportive information. • Wrote and edited all articles using research and information provided by collaborators. • Collaborated with adviser to determine newsletter focus and salient article topics. • Conducted interviews of article subjects and gathered supportive information. • Wrote and edited all articles using research and information provided by collaborators.
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Education
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2007 - 2011
Allegheny College
Bachelor of Arts, English
Community
