Marketing Manager

• Nov 2021 - Present

Regional Freelance Makeup Artist

• Apr 2015 - Present

• Achieve aggressive sales goal of $150 per hour through demonstration and selling of luxury skincare, cosmetics, and fragrances • Utilize interpersonal skills to develop strong customer trust and effectively build on sales; adapt selling methods in various retail settings • Act as a liaison between beauty advisors and sales and training executive by briefing STE on daily sales, traffic patterns, and opportunities for improvement • Train sales staff on sales strategy, company expectations, brand image, product knowledge, client retention, and makeup artistry techniques Show less

Marketing Manager

• Jan 2020 - Jul 2021

• Led all company marketing and communications activities with a priority of driving qualified traffic and leads; earned a promotion from Marketing Coordinator after eight months • Prepared and monitored annual marketing budgets ranging from $40K to $75K and allocated funds wisely • Managed and crafted engaging content for 12 social media accounts • Crafted an email and social media campaign that resulted in a 15% increase in app downloads by current residents • Designed, ordered, and maintained inventory of sales and promotional materials including brochures, signs, gifts, and business cards • Developed relationships with local media partners; wrote and submitted press releases • Managed content on company websites • Responded to all company reviews and engagement • Directed and coordinated brand development for all new properties including logos, colors, fonts, photography, copywriting, graphics, sales materials, and websites Show less

Associate Account Manager

• May 2019 - Dec 2019

• Assisted account manager with key accounts and ensured project deadlines were met • Created and published timely, relevant, and high-quality social media content • Assisted in brand development for a wide variety of clients ranging from financial institutions to CPG manufacturers • Collaborated with art director on the creation of effective marketing materials, such as print collateral, television and radio ad scripts, social media content, and webpage development • Gathered and analyzed campaign data and reported to clients • Wrote, organized, and distributed press releases and communicated with print and digital media partners Show less

Counter Manager

• Mar 2018 - May 2019

• Led a 20% increase in 2018 sales over 2017 • Supervised and trained Lancôme sales staff on sales strategy, company expectations, brand image, product knowledge, customer service, client retention, and makeup artistry techniques • Engaged potential customers and increased Lancôme customer base through in-store recruiting • Coordinated all brand promotions and action plans, strategized sales plans, and created in-store events aligned with current brand initiatives • Led a 20% increase in 2018 sales over 2017 • Supervised and trained Lancôme sales staff on sales strategy, company expectations, brand image, product knowledge, customer service, client retention, and makeup artistry techniques • Engaged potential customers and increased Lancôme customer base through in-store recruiting • Coordinated all brand promotions and action plans, strategized sales plans, and created in-store events aligned with current brand initiatives

Lancôme Beauty Advisor

• Mar 2017 - Mar 2018

• Achieved sales goal of $75 per hour • Trained coworkers on brand and product knowledge, in-store events, selling techniques, and best practices • Engaged customers and efficiently addressed cosmetic needs through demonstration of Lancôme skincare, fragrance, and makeup products • Fostered strong customer relationships through regular phone calls to inform customers of new product launches, sales, gift-with-purchase promotions, and replenishment reminders • Achieved sales goal of $75 per hour • Trained coworkers on brand and product knowledge, in-store events, selling techniques, and best practices • Engaged customers and efficiently addressed cosmetic needs through demonstration of Lancôme skincare, fragrance, and makeup products • Fostered strong customer relationships through regular phone calls to inform customers of new product launches, sales, gift-with-purchase promotions, and replenishment reminders

Lancome Lead

• Jun 2011 - Apr 2015

• Successfully planned and executed the first National Makeup Artist Event in my store with 85 appointments booked and sales totaling $16K • Introduced the Lancome brand to Ulta customers and sold products to guests based on their needs • Maintained visual standards of the boutique • Provided excellent customer service by greeting and engaging each guest • Pursued and managed positive customer relationships and rapport with information capture and regular follow-up • Facilitated many corporate-driven events by creating in-store marketing and booking new and existing clients • Recruited new Lancome clients by sampling, making in-store announcements, and creating store marketing materials Show less