Emily Fuller

Senior Brand Manager at RESPAWN Products
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Contact Information
us****@****om
(386) 825-5501
Location
Raleigh-Durham-Chapel Hill Area

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Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Senior Brand Manager
      • Jun 2022 - Present

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Senior Director, Brands
      • Jan 2022 - Jun 2022

      At Wasserman -- a full service, culture-centric agency built to serve the best talent, brands and properties in the world -- I served on the AT&T account team leading the gaming and esports vertical. We support our clients with sponsorship strategy, negotiation, partner management, activation and measurement.

    • Director, Brands
      • Jan 2019 - Feb 2022

      While leading the AT&T gaming and esports vertical my team and I supported our clients with sponsorship strategy, negotiations, partner management, digital and live activations as well as comprehensive measurement.

    • Senior Manager, Brands
      • Jan 2016 - Dec 2018

      Serving on the AT&T account team, I focused on sponsorship strategy, negotiation, partner management, activation and measurement. A highlight of 2018 was assisting with AT&T's entrance into esports through a partnership with ESL. My prior experience consists of traditional sports and esports / gaming strategies + partner management, entertainment and content strategies, diversity focused campaign development and execution and event activation. Prior to AT&T, I served on our Samsung account where my focus was on sports strategy, property management, activation execution as well as team and talent negotiations.

    • Manager, Brands
      • Apr 2014 - Jan 2016

      During my first two years at Wasserman I developed strategic recommendations for brands, properties and leagues. I provided a wide variety of services including partnership strategies, portfolio management, competitive analyses, ticket sales strategies, property valuations, experiential event management and onsite execution among other offerings. I worked with a diverse set of clients spanning many industries and sports.

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Stewardship & Strategy Manager
      • Apr 2012 - Apr 2014

      I was responsible for developing and implementing strategic marketing initiatives to ensure Strategic Partnerships and organization-wide marketing and fundraising goals were achieved. I was also involved in tactical management of all campaigns developed and executed by Strategic Partnerships, including the St. Jude Thanks and Giving campaign. I served as a liaison between Strategic Partnerships and other fundraising departments regarding cross divisional programs and projects. Aside from project management, I also developed communications to initiate and strengthen relationships with national corporate partner contacts at all levels.

    • Account Manager, Executive Relationship Management
      • Aug 2008 - Apr 2012

      Used advanced marketing knowledge and relationship development/management skills to initiate and strengthen the bonds between St. Jude Children's Research Hospital and C-level corporate partner executives, many of whom were Fortune 500 companies. Regularly consulted with the Managing Director on communication efforts and strategies for partners and prospects. Ensured coordination of information and inclusion of appropriate contacts for solicitation, cultivation, and stewardship purposes. Developed ideas for exposure and involvement of top tier executives to St. Jude events and activities as well as communication of patient news, research and medical breakthroughs. Regularly utilized my project management skills to execute events and projects.

    • United States
    • Spectator Sports
    • 300 - 400 Employee
    • NBA Statistician
      • Jan 2003 - Apr 2014

      NBA trained IDS statistician, official scorer and timekeeper.

    • Basketball Operations Coordinator
      • Aug 2004 - Aug 2008

      I completed statistical analyses on NBA, NCAA, and foreign players and teams as requested by our President of Basketball Operations and general management team. I maintained our salary cap analysis for all 30 teams as well as the scouting database for over 3,000 NCAA, high school, and foreign players. I collaborated with the head coach to complete individual player and team analysis as well as worked with the coaching staff to maintain up-to-date statistical information regarding our play calling and next opponent statistics. I was the liaison between the NBA and Grizzlies regarding game matters and referees and managed our game night statistical courtside crew of 20+ members who worked each home game. I was also a member of the courtside crew during each home game serving as an IDS statistician, timekeeper and official scorer.

    • Basketball Operations Intern
      • Jan 2003 - Jul 2004

      I worked with our Basketball Operations management team to statistically analyze the Grizzlies as well as other NBA teams and players. I also updated and maintained the scouting system and database. Leading up to the NBA Draft I scheduled prospects for each draft workout which included flights and hotel accommodations. I compiled a comprehensive Draft book for scouts and front office executives and on Draft Day I managed our Draft boards and players represented in the War Room. In addition, I managed the courtside crew schedule for all home games. Before each home game I tested referee’s equipment, timing system, shot clock, and horns then met with the referees prior to each game. I was also a member of the courtside crew during each home game as an IDS statistician and timekeeper.

    • Media Relations Intern
      • Sep 2001 - Jan 2003

      • Interviewed and gathered quotes from head coaches and players after each game• Managed the media room while fielding questions from members of the media• Set up the Media seating courtside before games• Completed office work which included the Pau Gasol & Shane Battier Rookie Campaigns

Education

  • Ohio University
    Master of Sports Administration, Sports Administration
    2013 - 2015
  • The University of Memphis
    Bachelor of Science (B.S.), Sports Management
    -

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