Emily Whitaker
Director of Marketing at FishUSA, Inc.- Claim this Profile
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Bio
Abby Skinner
I've had the pleasure of working with Emily in several capacities over the last decade, including as a co-worker at both the Times Observer and at RCWE. She's not only extremely talented in communications, but also a great co-worker and individual to work with on projects. Now that I'm back in Warren, I get to see her work with Rouse first-hand again through the wonderful press releases, social media outreach, and communications initiatives she accomplishes!
Dr. Melissa Gibson
Emily was a student of mine at Edinboro University. In her graduate level coursework, Emily proved to be an outstanding communicator, both in oral and written form. She is a cut above other students in her analytical ability. In addition, I've witnessed her work as the internship coordinator for our department. She works well with students and the employers who hire them as interns. Overall, I can't say enough positive things about Emily.
Abby Skinner
I've had the pleasure of working with Emily in several capacities over the last decade, including as a co-worker at both the Times Observer and at RCWE. She's not only extremely talented in communications, but also a great co-worker and individual to work with on projects. Now that I'm back in Warren, I get to see her work with Rouse first-hand again through the wonderful press releases, social media outreach, and communications initiatives she accomplishes!
Dr. Melissa Gibson
Emily was a student of mine at Edinboro University. In her graduate level coursework, Emily proved to be an outstanding communicator, both in oral and written form. She is a cut above other students in her analytical ability. In addition, I've witnessed her work as the internship coordinator for our department. She works well with students and the employers who hire them as interns. Overall, I can't say enough positive things about Emily.
Abby Skinner
I've had the pleasure of working with Emily in several capacities over the last decade, including as a co-worker at both the Times Observer and at RCWE. She's not only extremely talented in communications, but also a great co-worker and individual to work with on projects. Now that I'm back in Warren, I get to see her work with Rouse first-hand again through the wonderful press releases, social media outreach, and communications initiatives she accomplishes!
Dr. Melissa Gibson
Emily was a student of mine at Edinboro University. In her graduate level coursework, Emily proved to be an outstanding communicator, both in oral and written form. She is a cut above other students in her analytical ability. In addition, I've witnessed her work as the internship coordinator for our department. She works well with students and the employers who hire them as interns. Overall, I can't say enough positive things about Emily.
Abby Skinner
I've had the pleasure of working with Emily in several capacities over the last decade, including as a co-worker at both the Times Observer and at RCWE. She's not only extremely talented in communications, but also a great co-worker and individual to work with on projects. Now that I'm back in Warren, I get to see her work with Rouse first-hand again through the wonderful press releases, social media outreach, and communications initiatives she accomplishes!
Dr. Melissa Gibson
Emily was a student of mine at Edinboro University. In her graduate level coursework, Emily proved to be an outstanding communicator, both in oral and written form. She is a cut above other students in her analytical ability. In addition, I've witnessed her work as the internship coordinator for our department. She works well with students and the employers who hire them as interns. Overall, I can't say enough positive things about Emily.
Credentials
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Fundamentals of Fundraising
Penn State Erie, The Behrend CollegeMay, 2014- Nov, 2024 -
Conflict Management
Edinboro University of PennsylvaniaMay, 2009- Nov, 2024 -
Secondary Education
Pennsylvania Department of Education
Experience
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FishUSA, Inc.
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United States
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Sporting Goods Manufacturing
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1 - 100 Employee
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Director of Marketing
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Mar 2015 - Present
-Develops strategic marketing initiatives for new customer growth, along with initiatives aimed atretention and up-sell of current customer base through digital platforms.-Defines marketing KPI's and performs routine analysis for implementing data-driven recommendations.-Manages 15+ professional anglers who work collaboratively to drive brand awareness throughinfluencer marketing.-Develops and executes, in conjunction with design team, all visual assets of the brand includingwebsite, sales emails, social media, digital advertising and print materials.
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Rouse Estate
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Marketing Coordinator
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Jul 2011 - Mar 2015
-Worked collaboratively with managers to execute strategic marketing plans focused on each facility's specific offerings.-Developed and executed all visual assets of the brand and its five facilities including website, social media and print materials.-Led website redesign from end-to-end.-Coordinated community events aimed at awareness and engagement. -Worked collaboratively with managers to execute strategic marketing plans focused on each facility's specific offerings.-Developed and executed all visual assets of the brand and its five facilities including website, social media and print materials.-Led website redesign from end-to-end.-Coordinated community events aimed at awareness and engagement.
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RCWE
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Non-profit Organizations
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1 - 100 Employee
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Marketing & Communications Specialist
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Nov 2010 - Jul 2011
-Worked collaboratively with managers of regional PA CareerLink centers to execute strategic marketing plans focused on promoting community offerings.-Developed and executed all visual assets of the brand including website, social media and printmaterials.-Coordinated "Grand Opening" event which featured political officials and key business personnel. -Worked collaboratively with managers of regional PA CareerLink centers to execute strategic marketing plans focused on promoting community offerings.-Developed and executed all visual assets of the brand including website, social media and printmaterials.-Coordinated "Grand Opening" event which featured political officials and key business personnel.
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Education
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2002 - 2006
Mercyhurst College
BA, English -
2008 - 2009
Edinboro University of Pennsylvania - School of Graduate Studies
MA, Communication and Media Studies
Community
